Watches

Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles

WatchesJul 24, 2025

Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

Breitling Eagles watch with leather strap
The watch, which is limited to 59 pieces, also is available on a brown calfskin leather strap ($21,000).
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Philadelphia—A year after signing a deal that allows it to make officially licensed watches for the NFL, Breitling has rolled out a limited-edition watch honoring the team that won Super Bowl LIX.

Introduced last week, the Classic Avi Chronograph 42 Super Bowl LIX Philadelphia Eagles watch has an 18-karat red gold case and a midnight green (or Eagles green) dial with white subdials.

The Eagles bird-head logo is featured at the center of the 9 o’clock subdial position, and the caseback is engraved with the official Super Bowl LIX logo, along with watch’s number. 

Breitling said the early instruments it created for airplane cockpits inspired the design of the Classic Avi Chronograph 42, which is powered by the COSC-certified caliber 23 movement. The watch has a 48-hour power reserve.  

It is available with a brown calfskin leather strap ($21,000) or 18-karat red gold bracelet ($41,000). 

 Related stories will be right here … 

Breitling’s Super Bowl LIX watch is limited to 59 pieces.

The first watch, 01, went to the player on the Eagles who wears No. 1, quarterback Jalen Hurts.

Hurts was the MVP of Super Bowl LIX, throwing for two touchdowns and rushing for one in his team’s 40-22 rout of the Kansas City Chiefs.

Eagles QB Jalen Hurts wearing Breitling watch
Philadelphia Eagles quarterback Jalen Hurts wearing the special-edition watch Breitling created to honor his team’s victory in Super Bowl LIX (Photo courtesy of Breitling)

The victory marked the second Super Bowl win for the Eagles franchise, but the first for the 26-year-old quarterback.

It was also the first time in history that a QB who wears No. 1 has won a Super Bowl.

Breitling released the watch to coincide with the team’s Super Bowl ring ceremony, a green-carpet event held Friday night in Philadelphia, and Hurts wore his watch to the ceremony. 

As the reigning NFL champs, the Eagles will play in the first game of the 2025 season, taking on division rival the Dallas Cowboys in Philadelphia on Thursday, Sept 4.  


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