WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles
The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
PHOTO As part of its ongoing partnership with the NFL, Breitling created a limited-edition version of its Classic Avi Chronograph 42 to honor the winners of Super Bowl LIX, the Philadelphia Eagles. Pictured is the watch with an 18-karat gold bracelet ($41,000)
PHOTO The watch, which is limited to 59 pieces, also is available on a brown calfskin leather strap ($21,000).
Philadelphia—A year after signing a deal that allows it to make officially licensed watches for the NFL, Breitling has rolled out a limited-edition watch honoring the team that won Super Bowl LIX.
Introduced last week, the Classic Avi Chronograph 42 Super Bowl LIX Philadelphia Eagles watch has an 18-karat red gold case and a midnight green (or Eagles green) dial with white subdials.
The Eagles bird-head logo is featured at the center of the 9 o’clock subdial position, and the caseback is engraved with the official Super Bowl LIX logo, along with watch’s number.
Breitling said the early instruments it created for airplane cockpits inspired the design of the Classic Avi Chronograph 42, which is powered by the COSC-certified caliber 23 movement. The watch has a 48-hour power reserve.
It is available with a brown calfskin leather strap ($21,000) or 18-karat red gold bracelet ($41,000).
Related stories will be right here …
Introduced last week, the Classic Avi Chronograph 42 Super Bowl LIX Philadelphia Eagles watch has an 18-karat red gold case and a midnight green (or Eagles green) dial with white subdials.
The Eagles bird-head logo is featured at the center of the 9 o’clock subdial position, and the caseback is engraved with the official Super Bowl LIX logo, along with watch’s number.
Breitling said the early instruments it created for airplane cockpits inspired the design of the Classic Avi Chronograph 42, which is powered by the COSC-certified caliber 23 movement. The watch has a 48-hour power reserve.
It is available with a brown calfskin leather strap ($21,000) or 18-karat red gold bracelet ($41,000).
Breitling’s Super Bowl LIX watch is limited to 59 pieces.
The first watch, 01, went to the player on the Eagles who wears No. 1, quarterback Jalen Hurts.
Hurts was the MVP of Super Bowl LIX, throwing for two touchdowns and rushing for one in his team’s 40-22 rout of the Kansas City Chiefs.
Philadelphia Eagles quarterback Jalen Hurts wearing the special-edition watch Breitling created to honor his team’s victory in Super Bowl LIX (Photo courtesy of Breitling)
The victory marked the second Super Bowl win for the Eagles franchise, but the first for the 26-year-old quarterback.
It was also the first time in history that a QB who wears No. 1 has won a Super Bowl.
Breitling released the watch to coincide with the team’s Super Bowl ring ceremony, a green-carpet event held Friday night in Philadelphia, and Hurts wore his watch to the ceremony.
As the reigning NFL champs, the Eagles will play in the first game of the 2025 season, taking on division rival the Dallas Cowboys in Philadelphia on Thursday, Sept 4.
More on Watches
The Latest
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform ZolaThe pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
