WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles
The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
PHOTO As part of its ongoing partnership with the NFL, Breitling created a limited-edition version of its Classic Avi Chronograph 42 to honor the winners of Super Bowl LIX, the Philadelphia Eagles. Pictured is the watch with an 18-karat gold bracelet ($41,000)
PHOTO The watch, which is limited to 59 pieces, also is available on a brown calfskin leather strap ($21,000).
Philadelphia—A year after signing a deal that allows it to make officially licensed watches for the NFL, Breitling has rolled out a limited-edition watch honoring the team that won Super Bowl LIX.
Introduced last week, the Classic Avi Chronograph 42 Super Bowl LIX Philadelphia Eagles watch has an 18-karat red gold case and a midnight green (or Eagles green) dial with white subdials.
The Eagles bird-head logo is featured at the center of the 9 o’clock subdial position, and the caseback is engraved with the official Super Bowl LIX logo, along with watch’s number.
Breitling said the early instruments it created for airplane cockpits inspired the design of the Classic Avi Chronograph 42, which is powered by the COSC-certified caliber 23 movement. The watch has a 48-hour power reserve.
It is available with a brown calfskin leather strap ($21,000) or 18-karat red gold bracelet ($41,000).
Related stories will be right here …
Introduced last week, the Classic Avi Chronograph 42 Super Bowl LIX Philadelphia Eagles watch has an 18-karat red gold case and a midnight green (or Eagles green) dial with white subdials.
The Eagles bird-head logo is featured at the center of the 9 o’clock subdial position, and the caseback is engraved with the official Super Bowl LIX logo, along with watch’s number.
Breitling said the early instruments it created for airplane cockpits inspired the design of the Classic Avi Chronograph 42, which is powered by the COSC-certified caliber 23 movement. The watch has a 48-hour power reserve.
It is available with a brown calfskin leather strap ($21,000) or 18-karat red gold bracelet ($41,000).
Breitling’s Super Bowl LIX watch is limited to 59 pieces.
The first watch, 01, went to the player on the Eagles who wears No. 1, quarterback Jalen Hurts.
Hurts was the MVP of Super Bowl LIX, throwing for two touchdowns and rushing for one in his team’s 40-22 rout of the Kansas City Chiefs.
Philadelphia Eagles quarterback Jalen Hurts wearing the special-edition watch Breitling created to honor his team’s victory in Super Bowl LIX (Photo courtesy of Breitling)
The victory marked the second Super Bowl win for the Eagles franchise, but the first for the 26-year-old quarterback.
It was also the first time in history that a QB who wears No. 1 has won a Super Bowl.
Breitling released the watch to coincide with the team’s Super Bowl ring ceremony, a green-carpet event held Friday night in Philadelphia, and Hurts wore his watch to the ceremony.
As the reigning NFL champs, the Eagles will play in the first game of the 2025 season, taking on division rival the Dallas Cowboys in Philadelphia on Thursday, Sept 4.
Editors' Picks
Sponsored by
More on Watches
The Latest
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
