Breitling’s Latest Ambassador Is an NFL Star
Trevor Lawrence is the quarterback for the Jacksonville Jaguars.

The Swiss watchmaker announced Trevor Lawrence is its newest face.
Breitling CEO Georges Kern said, “Trevor Lawrence is at the top of his game. He is also a great leader for his team and in his personal life.
“Trever embodies what it means to be a Breitling Squad Member with his confidence and style.”
The 22-year-old professional football player is the quarterback for the Jacksonville Jaguars, a position he earned after being the first overall NFL draft pick in 2021.
Before entering the league, Lawrence won an incredible 86 out of 90 combined high school and college football games.
His alma mater is Clemson University. Playing football there for three years, he earned a litany of athletic achievements.
He was a College Football Playoff (CPF) National Champion, CPF National Championship Offensive Most Valuable Player, a three-time Atlantic Coast Conference (ACC) Champion, ACC Player of the Year, ACC Football Rookie of the Year, a two-time First Team All-ACC, and a Heisman Trophy Runner-Up.
He said, “I am excited to become an ambassador and align with an elite global brand like Breitling. I am looking forward to joining the Breitling Squad and am thrilled to be a part of this world-renowned brand.”
Other Breitling brand ambassadors include actors like Brad Pitt, Charlize Theron, and Adam Driver, as well as athletes Kelly Slater and Misty Copeland.
The Latest

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.


Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

The collection takes inspiration from the emotional space between people, moments, and experiences.

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.

The group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.

The retailer also gave an update on its vendor partnerships.

The award-winning actress is the “epitome of modern allure,” the brand said.

The “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.

The unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

Awards were given to four students, one apprentice, and an emerging jeweler.

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

























