Breitling Releases New SuperOcean Collection
They’re based on a classic diving watch from the 1960s and 1970s.

The new SuperOcean collection debuted this summer is a redux of the SuperOcean Slow Motion of the 1960s and 1970s.
The original was a diving watch, dubbed the “Slow Motion” because it was pared down to the most basic diving functionality, without even a seconds hand.
While the new SuperOcean collection is more versatile—with features like seconds hands—it retains the same sporty ethos.
There are four sizes in the collection: a 36mm, 42mm, 44mm, and 46mm model. Equipped with a choice of rubber strap or three-row metal bracelet, the folding clasps allow for 15mm adjustments to accommodate dive suits and rash guards.
Each SuperOcean timepiece is water-resistant to 300 meters or 1,000 feet. They have broad hands and index rendered in Super-LumiNova for underwater eligibility.
Several elements lend to the timepiece’s hardiness, like a scratchproof ceramic-inlayed bezel designed to prevent wearing and fading, and the automatic Breitling Caliber 17 movement with a 38-hour power reserve that has a two-year warranty. The entire timepiece is designed to be shock-, sand-, and saltwater-resistant.
True to the original Slow Motion, the minute hand is square.
Representing the SuperOcean collection is Breitling’s “Surfer Squad,” featuring surfers Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons.
The former, arguably the world’s most recognized surfer Slater, collaborated on a special-edition timepiece called the SuperOcean Automatic 42 Kelly Slater.
Limited to 1,000 editions, it features an orange dial and military green rubber strap, a color combination inspired by the colors Slater’s father often wore surfing.
“I’ve been co-creating watches with Breitling for the past few years but this one, in particular, is very personal,” the athlete remarked.
“It’s inspired by my late father, who had a watch with an orange face that he used to wear surfing for as long as I can remember. The green and orange together is a color scheme I used to like for the airbrushes on my boards growing up. That combination has always stuck with me.”
Breitling SuperOcean watches are available online now and retail between $4,600 and $6,700.
The Latest

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.


Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.





















