Watches

Breitling Releases New SuperOcean Collection

WatchesJul 18, 2022

Breitling Releases New SuperOcean Collection

They’re based on a classic diving watch from the 1960s and 1970s.

20220718_Breitling-1.jpg
Bright dials and sporting functionality, particularly for water sports, define the new Breitling SuperOcean collection.
New York—Breitling is reinventing a classic mid-century timepiece.

The new SuperOcean collection debuted this summer is a redux of the SuperOcean Slow Motion of the 1960s and 1970s. 

The original was a diving watch, dubbed the “Slow Motion” because it was pared down to the most basic diving functionality, without even a seconds hand. 

While the new SuperOcean collection is more versatile—with features like seconds hands—it retains the same sporty ethos. 

There are four sizes in the collection: a 36mm, 42mm, 44mm, and 46mm model. Equipped with a choice of rubber strap or three-row metal bracelet, the folding clasps allow for 15mm adjustments to accommodate dive suits and rash guards.

Each SuperOcean timepiece is water-resistant to 300 meters or 1,000 feet. They have broad hands and index rendered in Super-LumiNova for underwater eligibility. 

Several elements lend to the timepiece’s hardiness, like a scratchproof ceramic-inlayed bezel designed to prevent wearing and fading, and the automatic Breitling Caliber 17 movement with a 38-hour power reserve that has a two-year warranty. The entire timepiece is designed to be shock-, sand-, and saltwater-resistant. 

For safety during activities like diving, the bezel is unidirectional on three of the sizes, while the 46mm edition has a patented lock.

True to the original Slow Motion, the minute hand is square.

Representing the SuperOcean collection is Breitling’s “Surfer Squad,” featuring surfers Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons.

The former, arguably the world’s most recognized surfer Slater, collaborated on a special-edition timepiece called the SuperOcean Automatic 42 Kelly Slater.

Limited to 1,000 editions, it features an orange dial and military green rubber strap, a color combination inspired by the colors Slater’s father often wore surfing.

20220718_Breitling-6.jpg
Professional surfer Kelly Slater co-designed this limited-edition timepiece from the new SuperOcean collection.

“I’ve been co-creating watches with Breitling for the past few years but this one, in particular, is very personal,” the athlete remarked.

“It’s inspired by my late father, who had a watch with an orange face that he used to wear surfing for as long as I can remember. The green and orange together is a color scheme I used to like for the airbrushes on my boards growing up. That combination has always stuck with me.”

Breitling SuperOcean watches are available online now and retail between $4,600 and $6,700. 

 Related stories will be right here … 

The Latest

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Beth Miller Frederick Goldman
MajorsAug 12, 2026
Frederick Goldman Names New SVP of Sales

Longtime industry executive Beth Miller has taken on the role.

Verdura unicorn brooch
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Jamie Cygielman
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, Banter

Jamie Cygielman will take on the role on Aug. 24.

Richard Moore
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen Z

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

NAJA logo
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual Conference

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy office Dumbo Brooklyn
MajorsAug 07, 2026
Etsy to Lay Off 12% of Workforce

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

Syna Star Gazer Pendant
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars Pendant

The “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy