Breitling Releases New SuperOcean Collection
They’re based on a classic diving watch from the 1960s and 1970s.
The new SuperOcean collection debuted this summer is a redux of the SuperOcean Slow Motion of the 1960s and 1970s.
The original was a diving watch, dubbed the “Slow Motion” because it was pared down to the most basic diving functionality, without even a seconds hand.
While the new SuperOcean collection is more versatile—with features like seconds hands—it retains the same sporty ethos.
There are four sizes in the collection: a 36mm, 42mm, 44mm, and 46mm model. Equipped with a choice of rubber strap or three-row metal bracelet, the folding clasps allow for 15mm adjustments to accommodate dive suits and rash guards.
Each SuperOcean timepiece is water-resistant to 300 meters or 1,000 feet. They have broad hands and index rendered in Super-LumiNova for underwater eligibility.
Several elements lend to the timepiece’s hardiness, like a scratchproof ceramic-inlayed bezel designed to prevent wearing and fading, and the automatic Breitling Caliber 17 movement with a 38-hour power reserve that has a two-year warranty. The entire timepiece is designed to be shock-, sand-, and saltwater-resistant.
True to the original Slow Motion, the minute hand is square.
Representing the SuperOcean collection is Breitling’s “Surfer Squad,” featuring surfers Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons.
The former, arguably the world’s most recognized surfer Slater, collaborated on a special-edition timepiece called the SuperOcean Automatic 42 Kelly Slater.
Limited to 1,000 editions, it features an orange dial and military green rubber strap, a color combination inspired by the colors Slater’s father often wore surfing.
“I’ve been co-creating watches with Breitling for the past few years but this one, in particular, is very personal,” the athlete remarked.
“It’s inspired by my late father, who had a watch with an orange face that he used to wear surfing for as long as I can remember. The green and orange together is a color scheme I used to like for the airbrushes on my boards growing up. That combination has always stuck with me.”
Breitling SuperOcean watches are available online now and retail between $4,600 and $6,700.
The Kruse GWS Auctions sale will include the replica “Taj Mahal” necklace Elizabeth Taylor made with Avon as well as a costume piece Marilyn Monroe wore.
Massimo Basei is moving up, while Chief Commercial Officer Martino Pessina is stepping down.
AGTA GemFair and the Denver Gem & Mineral Show also will have a presence on the show floor.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
Sold by Christie’s Hong Kong, this masterwork of complications now holds the record for most expensive watch ever auctioned online.
The watch company expects first-quarter sales to fall as much as 15 percent due to inflation and tough comps.
Adam O’Grady, general manager of the Lightbox Lab, has taken on the new role and will report directly to Lightbox CEO Antoine Borde.
De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
Burgundy has opted not to exercise its option to buy the mining claims Gibb River Diamonds currently owns.
Patented and specialty cuts now can receive an 8X Proprietary Certificate, which can be customized to include a company’s brand and logo.
The organization said it will recognize those who exemplify the idea that doing good is good business.
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
The CEOs of Signet, Helzberg, and GIA spoke on a water conservation panel, and had lakes named in their companies’ honor.
Sales of the sleek sterling silver and diamond design will go to nonprofit organization charity: water.
Expected to earn up to $4.5 million, the “Jarretière” bracelet is the star of Christie’s “The Magnificent Jewels of Anne Eisenhower” sale.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
Jewelry historians, authors, and experts will explore the works of Tiffany & Co., Oscar Heyman, Verdura, and more.
Johnson joined the retailer in 1987, establishing its first human resources department.
Supplier Spotlight Presented by IGI
The industry gathered to celebrate those who elevate the jewelry and watch industries.
At JSA’s annual luncheon, President John J. Kennedy said the organization recorded more than 2,000 cases last year.
It highlights Gabrielle “Coco” Chanel’s lasting influence on modern design.
Jewelers of America’s Amanda Gizzi explores the qualities and accomplishments that make this year’s Gem Award nominees shine.
Here’s what the nine chosen organizations plan to do with the funds.
The designer is nominated for a Gem Award for Jewelry Design.
The jewelry giant’s full-year sales were essentially flat, brought down by fourth-quarter declines.
In its recent results, the company highlighted non-bridal jewelry sales and said its “inventory-light” showroom model may change.