Breitling Releases New SuperOcean Collection
They’re based on a classic diving watch from the 1960s and 1970s.

The new SuperOcean collection debuted this summer is a redux of the SuperOcean Slow Motion of the 1960s and 1970s.
The original was a diving watch, dubbed the “Slow Motion” because it was pared down to the most basic diving functionality, without even a seconds hand.
While the new SuperOcean collection is more versatile—with features like seconds hands—it retains the same sporty ethos.
There are four sizes in the collection: a 36mm, 42mm, 44mm, and 46mm model. Equipped with a choice of rubber strap or three-row metal bracelet, the folding clasps allow for 15mm adjustments to accommodate dive suits and rash guards.
Each SuperOcean timepiece is water-resistant to 300 meters or 1,000 feet. They have broad hands and index rendered in Super-LumiNova for underwater eligibility.
Several elements lend to the timepiece’s hardiness, like a scratchproof ceramic-inlayed bezel designed to prevent wearing and fading, and the automatic Breitling Caliber 17 movement with a 38-hour power reserve that has a two-year warranty. The entire timepiece is designed to be shock-, sand-, and saltwater-resistant.
True to the original Slow Motion, the minute hand is square.
Representing the SuperOcean collection is Breitling’s “Surfer Squad,” featuring surfers Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons.
The former, arguably the world’s most recognized surfer Slater, collaborated on a special-edition timepiece called the SuperOcean Automatic 42 Kelly Slater.
Limited to 1,000 editions, it features an orange dial and military green rubber strap, a color combination inspired by the colors Slater’s father often wore surfing.
“I’ve been co-creating watches with Breitling for the past few years but this one, in particular, is very personal,” the athlete remarked.
“It’s inspired by my late father, who had a watch with an orange face that he used to wear surfing for as long as I can remember. The green and orange together is a color scheme I used to like for the airbrushes on my boards growing up. That combination has always stuck with me.”
Breitling SuperOcean watches are available online now and retail between $4,600 and $6,700.
The Latest

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.


Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
























