Diane James Joins WatchBox as Director of Strategic Brands
The watch industry veteran served as the vice president of the late Steven Kaiser’s Kaiser Time for 18 years.

In her new role, James will drive the company’s strategic brand initiatives.
She joins the company with more than two decades of experience in the luxury watch sector.
James most notably served as the vice president of Kaiser Time for 18 years, where she worked alongside the late Steven Kaiser to develop and introduce products and services for the Swiss watch industry.
She also recently held the role of global program director for Australian brand Kennedy.
“Diane brings considerable talent, knowledge, and perspective of the watch industry to WatchBox,” said Danny Govberg, executive chairman and co-founder of WatchBox. “I’ve long admired her drive for innovation and excellence, qualities that will enrich the WatchBox business and our global family.”
James said: “After 20 years of mentorship and partnership with Steven Kaiser, I couldn’t imagine a better opportunity for my next professional chapter.
“I am thrilled to join WatchBox and collaborate with Danny, [CEO] Justin Reis, and the forward-thinking global team that has redefined the status quo of the luxury watch industry. WatchBox is a pioneer in its approach to collecting luxury watches, and I’m honored to join the team during this period of extraordinary growth.”
The Latest

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.


Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

























