Diane James Joins WatchBox as Director of Strategic Brands
The watch industry veteran served as the vice president of the late Steven Kaiser’s Kaiser Time for 18 years.

In her new role, James will drive the company’s strategic brand initiatives.
She joins the company with more than two decades of experience in the luxury watch sector.
James most notably served as the vice president of Kaiser Time for 18 years, where she worked alongside the late Steven Kaiser to develop and introduce products and services for the Swiss watch industry.
She also recently held the role of global program director for Australian brand Kennedy.
“Diane brings considerable talent, knowledge, and perspective of the watch industry to WatchBox,” said Danny Govberg, executive chairman and co-founder of WatchBox. “I’ve long admired her drive for innovation and excellence, qualities that will enrich the WatchBox business and our global family.”
James said: “After 20 years of mentorship and partnership with Steven Kaiser, I couldn’t imagine a better opportunity for my next professional chapter.
“I am thrilled to join WatchBox and collaborate with Danny, [CEO] Justin Reis, and the forward-thinking global team that has redefined the status quo of the luxury watch industry. WatchBox is a pioneer in its approach to collecting luxury watches, and I’m honored to join the team during this period of extraordinary growth.”
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