Actor Jacob Elordi Is TAG Heuer’s Newest Ambassador
The “Euphoria” star is now the face of the brand’s Monaco timepiece.
The 24-year-old actor’s career reached new heights after he landed a lead on HBO’s “Euphoria,” which follows a group of high schoolers and all that might come with being that age.
The show is the second-most watched in HBO history, falling behind “Game of Thrones,” and has been nominated for both a BAFTA and a Golden Globe.
It’s far from Elordi’s first role though—his name really became known when he starred in “The Kissing Booth” trio of movies.
He also starred in “Deep Water,” which was released this March, and will appear in “Saltburn” from Emerald Fennell, daughter of jewelry designer Theo Fennell.
The actor, who has seemingly become the face of a generation, will now also be the face of TAG Heuer’s Monaco watch.
“As the face of the TAG Heuer Monaco, Elordi will represent a timepiece that is no less daring—and no less instantly iconic,” the brand said in a press release about the partnership.
Named for the Formula One race, the Monaco watch was initially released in 1969, an avant-garde design at the time with its square case.
In 1971, American actor Steve McQueen made it iconic when he wore it in the racing film “Le Mans.”
TAG has released special editions of the watch through the years to mark anniversaries.
The latest takes its inspiration from the 1970s and the Heuer Monaco Dark Lord, executed in titanium and coated in diamond-like carbon.
“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience,” TAG Heuer CEO Frédéric Arnault said.
“He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969 and there is no better standard-bearer for it as it continues to be discovered anew by each generation since.”
According to Russian news sources, the sanctioned head of the diamond company is leaving to take a job with an investment group.
Said to be the largest pink diamond found in hundreds of years, “The Lulo Rose” was sold for an undisclosed sum.
A princess’s tiara fell within its pre-sale estimate while an Art Deco bracelet from a queen doubled it.
From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.
Sponsored by GIA Alumni Collective™
Give your customers the best diamond buying experience this holiday season.
The auction house is not offering any details on why the fancy vivid pink stone was pulled from its upcoming “Magnificent Jewels” sale.
In the spirit of an advent calendar, “Gems to Help Ukraine” will sell a stone a day through Dec. 24 on the Nomad’s Instagram account.
The secure mark combines an overt mark with a covert data set to provide assurance on a gem.
Plus, what a potential rail strike would mean for retailers.
Liqhobong has been in a care-and-maintenance period since the start of the pandemic.
The strategic acquisition will bolster the luxury titan’s production capacity in its watch and jewelry division.
The new brand, Metal Alchemist, focuses on unisex, classic jewelry designs.
The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.
The partnership brings Claire’s jewelry and accessories to 20 Macy’s locations in time for the holiday season.
Starring CEO Sabina Belli and other celebrities, the videos emphasize the importance of supporting women who have experienced abuse.
Kalisher started out manufacturing watch bands and later got into publishing, authoring two books and serving as publisher of Chronos.
Scheduled for Feb. 1, the event will feature six gemological education presentations and three hands-on sessions.
The jewelry cleaner manufacturer jumped up to No. 3066 on the Inc. 5000 list.
The Dec. 1 jewelry sale at Bonhams-owned Bruun Rasmussen will have several other pieces of royal jewelry on the block.
Its Q3 sales dipped as inflation took its toll on shoppers in the U.S. and Europe.