CollectionsMay 27, 2022
Piece of the Week: Which Movie Inspired This Chopard Masterpiece?WatchesJun 01, 2022
Actor Jacob Elordi Is TAG Heuer’s Newest Ambassador
The “Euphoria” star is now the face of the brand’s Monaco timepiece.
Jacob Elordi, who has starred in “Euphoria,” “The Kissing Booth,” and “Deep Water,” is the new face of TAG Heuer’s Monaco timepiece.
La Chaux-de-Fonds, Switzerland—TAG Heuer has tapped actor Jacob Elordi to be the face of its Monaco timepiece.
The 24-year-old actor’s career reached new heights after he landed a lead on HBO’s “Euphoria,” which follows a group of high schoolers and all that might come with being that age.
The show is the second-most watched in HBO history, falling behind “Game of Thrones,” and has been nominated for both a BAFTA and a Golden Globe.
It’s far from Elordi’s first role though—his name really became known when he starred in “The Kissing Booth” trio of movies.
He also starred in “Deep Water,” which was released this March, and will appear in “Saltburn” from Emerald Fennell, daughter of jewelry designer Theo Fennell.
The actor, who has seemingly become the face of a generation, will now also be the face of TAG Heuer’s Monaco watch.
“As the face of the TAG Heuer Monaco, Elordi will represent a timepiece that is no less daring—and no less instantly iconic,” the brand said in a press release about the partnership.
Named for the Formula One race, the Monaco watch was initially released in 1969, an avant-garde design at the time with its square case.
In 1971, American actor Steve McQueen made it iconic when he wore it in the racing film “Le Mans.”
TAG has released special editions of the watch through the years to mark anniversaries.
The latest takes its inspiration from the 1970s and the Heuer Monaco Dark Lord, executed in titanium and coated in diamond-like carbon.
“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience,” TAG Heuer CEO Frédéric Arnault said.
“He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969 and there is no better standard-bearer for it as it continues to be discovered anew by each generation since.”
Related stories will be right here …
The 24-year-old actor’s career reached new heights after he landed a lead on HBO’s “Euphoria,” which follows a group of high schoolers and all that might come with being that age.
The show is the second-most watched in HBO history, falling behind “Game of Thrones,” and has been nominated for both a BAFTA and a Golden Globe.
It’s far from Elordi’s first role though—his name really became known when he starred in “The Kissing Booth” trio of movies.
He also starred in “Deep Water,” which was released this March, and will appear in “Saltburn” from Emerald Fennell, daughter of jewelry designer Theo Fennell.
The actor, who has seemingly become the face of a generation, will now also be the face of TAG Heuer’s Monaco watch.
“As the face of the TAG Heuer Monaco, Elordi will represent a timepiece that is no less daring—and no less instantly iconic,” the brand said in a press release about the partnership.
Named for the Formula One race, the Monaco watch was initially released in 1969, an avant-garde design at the time with its square case.
In 1971, American actor Steve McQueen made it iconic when he wore it in the racing film “Le Mans.”
TAG has released special editions of the watch through the years to mark anniversaries.
The latest takes its inspiration from the 1970s and the Heuer Monaco Dark Lord, executed in titanium and coated in diamond-like carbon.
“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience,” TAG Heuer CEO Frédéric Arnault said.
“He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969 and there is no better standard-bearer for it as it continues to be discovered anew by each generation since.”
More on Watches
The Latest
MajorsJul 26, 2024
Diamonds Direct Opens Store in AtlantaIt’s the Signet-owned banner’s first location in Georgia.
TrendsJul 26, 2024
Piece of the Week: Bea Bongiasca’s ‘Double Loop’ EarringsCommemorate “brat summer” with these green hoops.
EditorsJul 26, 2024
Out & About: A Dispatch from the Nation’s Smallest StateEditor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price StabilityAs the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.
Supplier BulletinJul 25, 2024
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionSponsored by Gemological Institute of America
Weekly QuizJul 25, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyJul 25, 2024
Amazon, BBB Sue Website Allegedly Peddling Fake Reviews They claim ReviewServiceUSA.com was selling both positive and negative reviews of products and businesses.
SourcingJul 25, 2024
De Beers’ H1 Revenue Falls 21% in ‘Weak’ MarketLab-grown diamond sales in the United States and ongoing economic challenges in China are impacting natural diamond demand.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionGIA®’s most advanced microscope has new features to optimize greater precision and comfort.
IndependentsJul 25, 2024
Store Designer Ruth Mellergaard DiesA longtime member of IJO, she’s remembered for her passion for design, learning, and environmentalism.
FinancialsJul 25, 2024
Boucheron, Pomellato Post Double-Digit Growth in Q2 The gains come amid a tough time for parent company Kering, which saw sales slide 11 percent in the first half of the year.
MajorsJul 25, 2024
Shane Co. Partners With Kids In Need Foundation to Donate 7,200 BackpacksThe fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.
FinancialsJul 24, 2024
LVMH’s First-Half Jewelry, Watch Sales Dip 5%Tiffany & Co. is focusing on its “iconic” collections while the company has made changes at the top at TAG Heuer and Hublot.
MajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High JewelryThe Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
MajorsJul 24, 2024
Jewelers Mutual Acquires Pawnbroker Insurance ProviderUnion Life & Casualty will join JM Insurance Agency Partners, expanding the provider’s pawnbroker coverage.
MajorsJul 24, 2024
Ben Bridge Announces 2024 Lonia Tate Scholarship WinnerLos Angeles-based Bradlei Smith was selected for this year’s award.
ColumnistsJul 23, 2024
Peter Smith: The Case for Optimism in Sales In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
SourcingJul 23, 2024
De Beers’ Production Drops 15% in Q2The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.
IndependentsJul 23, 2024
Long’s Jewelers Is Giving Away a Luxury Cape Cod VacationThe giveaway is part of the New England jeweler’s summer bridal event.
CollectionsJul 23, 2024
Guzema Debuts ‘Flower Power’ CampaignThe ad features three celebrity florists creating floral sculptures while wearing jewelry by Guzema.
Policies & IssuesJul 23, 2024
Diamonds Do Good Announces Its 2024 Entrepreneurship Grant WinnersThe grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.
CrimeJul 22, 2024
Florida Jeweler Shot, Killed Following Argument With CustomerGhazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.
Policies & IssuesJul 22, 2024
JVC’s Elyssa Jenkins-Pérez Joins RJCThe organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.
SourcingJul 22, 2024
AWDC Names Karen Rentmeesters as CEORentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor BoutiqueThe 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
CollectionsJul 19, 2024
Piece of the Week: Messika’s ‘So Move Max’ NecklaceDance all night long with the “So Move Max” set’s necklace.
MajorsJul 18, 2024
New Etsy Campaign Prioritizes Creators Amid BacklashSellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.
