Actor Jacob Elordi Is TAG Heuer’s Newest Ambassador
The “Euphoria” star is now the face of the brand’s Monaco timepiece.
The 24-year-old actor’s career reached new heights after he landed a lead on HBO’s “Euphoria,” which follows a group of high schoolers and all that might come with being that age.
The show is the second-most watched in HBO history, falling behind “Game of Thrones,” and has been nominated for both a BAFTA and a Golden Globe.
It’s far from Elordi’s first role though—his name really became known when he starred in “The Kissing Booth” trio of movies.
He also starred in “Deep Water,” which was released this March, and will appear in “Saltburn” from Emerald Fennell, daughter of jewelry designer Theo Fennell.
The actor, who has seemingly become the face of a generation, will now also be the face of TAG Heuer’s Monaco watch.
“As the face of the TAG Heuer Monaco, Elordi will represent a timepiece that is no less daring—and no less instantly iconic,” the brand said in a press release about the partnership.
Named for the Formula One race, the Monaco watch was initially released in 1969, an avant-garde design at the time with its square case.
In 1971, American actor Steve McQueen made it iconic when he wore it in the racing film “Le Mans.”
TAG has released special editions of the watch through the years to mark anniversaries.
The latest takes its inspiration from the 1970s and the Heuer Monaco Dark Lord, executed in titanium and coated in diamond-like carbon.
“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience,” TAG Heuer CEO Frédéric Arnault said.
“He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969 and there is no better standard-bearer for it as it continues to be discovered anew by each generation since.”
The current agreement, originally set to expire in 2020, will now go through June 2023.
Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.
The brands have collaborated on a fine jewelry ode to cannabis.
Sponsored by HiBid
Plus, JSA President John Kennedy talks about the trajectory of industry crime over the last 20 years.
Experience all the Italian Jewelry market has to offer in Las Vegas.
The fair was evacuated temporarily Tuesday after four suspects smashed a showcase and stole jewelry from British jeweler Symbolic & Chase.
It is the fifth acquisition under the ownership of private equity firm Epiris, which bought Bonhams in 2018.
Retail ounce sales were up 23 percent year-over-year in Q1, according to the recent Platinum Jewellery Business Review.
Scheduled for Sept. 8-11, the event will comprise more than 310,000 square feet of show floor, exhibits, and education space.
Continental Diamond in Minneapolis is awarding a total of $25,000 in prizes via daily sweepstakes.
“Confluence” is happening in August.
He first took a job at then Philadelphia-based Jewelers’ Circular-Keystone in 1963 and retired in 1996.
It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.
The 10,000-square-foot location allows for expanded collections from design partners while continuing custom design and other services.
Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.
Sponsored by AGTA
All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.