TrendsMay 09, 2022
Bella Hadid Is the New Face of SwarovskiMajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest Ambassador
The actress joins Zendaya and others in a new advertising campaign.
Anne Hathaway stars alongside Zendaya in a short film and still photographs for Bulgari’s 2022 ad campaign.
New York—Bulgari’s 2022 advertising campaign is out, and it features some new faces.
The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.
Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.
The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.
Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.
Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.
Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.
Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical.
Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.
Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.
In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.
Chinese actress Shu Qi also appears in the campaign.
Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.
The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.
Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.
The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.
Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.
The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.
Zendaya in the “Unexpected Wonders” campaign, shot by photographer Dan Jackson
Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.
Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.
Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.
Anne Hathaway, photographed by Dan Jackson
Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical.
Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.
Lalisa Manoba, better known as “Lisa,” of Korean pop group Blackpink, photographed by Chris Colls
Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.
In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.
Actress Priyanka Chopra-Jonas, photographed by Chris Colls
Chinese actress Shu Qi also appears in the campaign.
Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.
The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.
Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.
More on Majors
The Latest
AuctionsMar 21, 2023
Marlene Dietrich’s Van Cleef & Arpels Bracelet Going Up for AuctionExpected to earn up to $4.5 million, the “Jarretière” bracelet is the star of Christie’s “The Magnificent Jewels of Anne Eisenhower” sale.
ColumnistsMar 21, 2023
Squirrel Spotting: Customer Retention Mindset—The New CRM With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
Events & AwardsMar 21, 2023
ASJRA’s May Conference Examines ‘Iconic’ Jewelry CompaniesJewelry historians, authors, and experts will explore the works of Tiffany & Co., Oscar Heyman, Verdura, and more.
Brought to you by
Full Disclosure at Your FingertipsDistinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
IndependentsMar 21, 2023
Borsheims Executive Jennifer Johnson RetiresJohnson joined the retailer in 1987, establishing its first human resources department.
Weekly QuizMar 17, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
Recorded WebinarsMar 20, 2023
Watch: Lab Grown Diamonds: What's Now? What's New? What's Next?Supplier Spotlight Presented by IGI
Events & AwardsMar 20, 2023
Gem Awards Shine Spotlight on Design, Dedication, and FamilyThe industry gathered to celebrate those who elevate the jewelry and watch industries.
Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern GradingDe Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
CrimeMar 20, 2023
Jewelry Crime Reached Record Level in 2022, JSA SaysAt JSA’s annual luncheon, President John J. Kennedy said the organization recorded more than 2,000 cases last year.
CollectionsMar 20, 2023
A New Book on Chanel Is a High Jewelry Lover’s DreamIt highlights Gabrielle “Coco” Chanel’s lasting influence on modern design.
Recorded WebinarsMar 17, 2023
Watch: Lessons From GemsJewelers of America’s Amanda Gizzi explores the qualities and accomplishments that make this year’s Gem Award nominees shine.
Events & AwardsMar 17, 2023
JCK Industry Fund Announces Grant RecipientsHere’s what the nine chosen organizations plan to do with the funds.
TrendsMar 17, 2023
Piece of the Week: Anita Ko’s Award-Ready EarringsThe designer is nominated for a Gem Award for Jewelry Design.
FinancialsMar 16, 2023
Winter Weather, Declining Engagements Weigh on Signet’s Results The jewelry giant’s full-year sales were essentially flat, brought down by fourth-quarter declines.
FinancialsMar 16, 2023
Brilliant Earth Took a Record Number of Orders in 2022In its recent results, the company highlighted non-bridal jewelry sales and said its “inventory-light” showroom model may change.
Events & AwardsMar 16, 2023
Amanda’s Style File: Sparkling Gems See 15 fabulous pieces from the 2023 Gem Award for Jewelry Design nominees: Anita Ko, Kirsty Stone, and Ron Anderson and David Rees.
WatchesMar 16, 2023
Citizen’s New Eco-Drive Watches Run for a Full YearThe new Cal. E365 movement doubles the running time of the current Eco-Drive models.
SourcingMar 15, 2023
Amid Uncertainties, India’s Diamond Industry Continues to Adjust The mood among diamantaires is fairly optimistic despite the challenges brought about by sanctions and a cloudy economic outlook.
Lab-GrownMar 15, 2023
India’s Lab-Grown Diamond Industry Is Growing UpThe mood is bullish as more companies get into the business despite the dramatic drop in lab-grown diamond prices.
SourcingMar 15, 2023
Q&A: GJEPC Chairman Vipul ShahShah talks with National Jeweler about diamond demand, lab-grown, and why it’s difficult to make predictions about the U.S. market.
Policies & IssuesMar 15, 2023
When Diamonds Replenish the EarthHari Krishna Exports and the Dholakia Foundation’s “Mission 100 Sarovar” aims to create 100 lakes to help revive an area of Gujarat.
TechnologyMar 15, 2023
Sarine’s New Website Schools Consumers on TraceabilityThe educational resource will highlight the positive impact diamonds can make on their journey from mine to market.
SourcingMar 15, 2023
Canada’s Ekati Diamond Mine to Get a New OwnerAustralian mining company Burgundy Diamond Mines announced plans to buy the mine in a deal valued at $136 million.
AuctionsMar 15, 2023
Antique Rings Discovered by Retirees Perform Well at AuctionA 17th-century gold seal ring and an 18th-century memento mori ring met or exceeded estimates at a recent Noonans auction.
Events & AwardsMar 15, 2023
JSA Announces Award RecipientsThey will be recognized at the organization’s annual luncheon this weekend in New York City.
ColumnistsMar 14, 2023
On Data: How Did Independent Jewelers Do in January and February? Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.
Events & AwardsMar 14, 2023
GemGenève Is Gearing Up for Its Biggest Show YetMore than 200 exhibitors are scheduled for the May 11-14 event.
