TrendsMay 09, 2022
Bella Hadid Is the New Face of SwarovskiMajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest Ambassador
The actress joins Zendaya and others in a new advertising campaign.
Anne Hathaway stars alongside Zendaya in a short film and still photographs for Bulgari’s 2022 ad campaign.
New York—Bulgari’s 2022 advertising campaign is out, and it features some new faces.
The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.
Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.
The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.
Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.
Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.
Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.
Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical.
Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.
Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.
In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.
Chinese actress Shu Qi also appears in the campaign.
Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.
The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.
Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.
The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.
Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.
The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.
Zendaya in the “Unexpected Wonders” campaign, shot by photographer Dan Jackson
Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.
Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.
Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.
Anne Hathaway, photographed by Dan Jackson
Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical.
Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.
Lalisa Manoba, better known as “Lisa,” of Korean pop group Blackpink, photographed by Chris Colls
Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.
In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.
Actress Priyanka Chopra-Jonas, photographed by Chris Colls
Chinese actress Shu Qi also appears in the campaign.
Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.
The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.
Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.
Editors' Picks
Sponsored by
More on Majors
The Latest
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
