Anne Hathaway Is Bulgari’s Newest Ambassador
The actress joins Zendaya and others in a new advertising campaign.

The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.
Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.
The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.
Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.
Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.
Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.
Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical.
Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.
Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.
In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.
Chinese actress Shu Qi also appears in the campaign.
Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.
The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.
Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.
The Latest

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.


As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.























