Majors

Anne Hathaway Is Bulgari’s Newest Ambassador

MajorsMay 25, 2022

Anne Hathaway Is Bulgari’s Newest Ambassador

The actress joins Zendaya and others in a new advertising campaign.

20220525_Bulgari-AnneHathaway1.jpg
Anne Hathaway stars alongside Zendaya in a short film and still photographs for Bulgari’s 2022 ad campaign.
New York—Bulgari’s 2022 advertising campaign is out, and it features some new faces.

The Rome-based jewelry company unveiled its “Unexpected Wonders” ads this week.

Brand partner Zendaya is one of the stars in the campaign that was shot in Rome, the city that always serves as inspiration for Bulgari, the brand said.

The Emmy Award-winning actress, best known for her star turn in television series “Euphoria” frequently dons Bulgari on the red carpet, in addition to starring in its marketing.

20220525_Bulgari-Zendaya.jpg
Zendaya in the “Unexpected Wonders” campaign, shot by photographer Dan Jackson

Accompanying the star is new brand ambassador Anne Hathaway. The Academy Award-winning actress known for her roles in “Les Misérables” and “The Devil Wears Prada” is pictured in Bulgari’s high jewelry collection, the Serpenti range, and the Divas’ Dream collection.

Zendaya is pictured in high jewelry, the B.zero1 collection, and BB Collection.

Photographer Dan Jackson shot the actresses in the still imagery campaign, while Academy Award-winning director Paolo Sorrentino filmed them in a brand video.

20220525_Bulgari-AnneHathaway2.jpg
Anne Hathaway, photographed by Dan Jackson

Also shot on location in Rome, the actresses are seen in Bulgari jewelry against the backdrop of a grand estate above the city. They dance in an empty ballroom, with flowers slowly descending from the air, providing a touch of the surreal and magical. 

Bulgari enlisted photographer Chris Colls to shoot its other 2022 campaign stars, whose appeal extends far beyond the United States.

20220525_Bulgari-LisaNik.jpg
Lalisa Manoba, better known as “Lisa,” of Korean pop group Blackpink, photographed by Chris Colls

Thai rapper, singer, and member of Korean pop group Blackpink Lalisa Manoba, known to fans simply as Lisa, remains a Bulgari ambassador.

In the “Unexpected Wonders” campaign, she wears necklaces and rings from the B.Zero1 line, which complements her edgy style, Bulgari explained. She also wears pieces from the Divas’ Dream collection.

20220525_Bulgari-PriyankaChopra.jpg
Actress Priyanka Chopra-Jonas, photographed by Chris Colls

Chinese actress Shu Qi also appears in the campaign.

Finally, Bollywood-to-Hollywood actress Priyanka Chopra-Jonas is a new addition to Bulgari’s roster.

The crossover star was photographed in Bulgari’s high jewelry and its Serpenti collection, matching her sophisticated style.

Bulgari debuted the campaign on its social media channels this week. See the Paolo Sorrentino-directed short film for “Unexpected Wonders” below.


 Related stories will be right here … 

The Latest

Boucheron Human Being Collection Tattoo Necklace
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Baume & Mercier watch
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & Mercier

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

Joopiter Logo
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch Division

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Enoch Michael
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant Winner

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

Weekly QuizJul 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Karen Fox and Jenna Siegel
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship Winner

AGS also announced the recipient of its “Women in Leadership” scholarship.

Hands crossed with rings on
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers List

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

René Lalique “Woman Dragonfly With Open Wings” pendant
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers of America Impact Initiative Recipients 2026
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative Recipients

The association selected eight recipients for the funding program, which is in its second year.

Zahn Z In Rubies We Clicked
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Police van outside of Musée Lalique
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée Lalique

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

Robinson Pelham Summer of ’96 Campaign
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Pandora pearl jewelry campaign imagery
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Hand holding a gas pump
SurveysJul 01, 2026
Consumer Confidence Ticks Up in June

Falling oil prices were a factor in the slight month-over-month improvement.

Rio Grande Millgrain Wedding band and Round Diamond Engagement Ring
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal Collection

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

Rockefeller Center Rink Rolex Clock
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

Kristen Cannon
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy