Breitling Inks Licensing Deal with the NFL
The Swiss watchmaker has created limited-edition timepieces for all 32 National Football League teams.

Breitling said the collaboration is the first and only of its kind between a Swiss watchmaker and the NFL, widely considered to be the most popular sports league in North America.
The model used for Breitling’s NFL watches is the Chronomat B01 42, a 42 mm timepiece powered by the in-house Calibre 01, a COSC-certified chronometer movement with a power reserve of about 70 hours and a five-year warranty.
Like all Chronomat models, the Breitling NFL watches are water-resistant to 200 meters and feature luminescent Super-LumiNova hands, raised rider tabs at the 15-minute marks, and a triple-register dial with integrated date at 6 o’clock.
The case is stainless steel, as is the rouleaux bracelet.
Breitling made a model for each NFL team but, in true Breitling style, the incorporation of each team’s aesthetic is subtle; one would not necessarily know it was an NFL watch at first glance.
The dial, second hand, and subdial hands reflect the team’s official colors—for example, black and gold for the Pittsburgh Steelers, as seen above—while a small version of the team’s logo is displayed in the 9 o’clock subdial.
Breitling is only making 104 of each team’s watch, a nod to the NFL’s 104th anniversary this year, so the words “One of 104” are engraved on the caseback, along with the NFL logo.
The watches retail for $9,200 on a stainless steel bracelet or $8,800 on a rubber strap.
While the partnership between the NFL, a quintessentially American enterprise, and a Swiss luxury watchmaker is novel, this is not Breitling’s first foray into the world of American football.
The company said retired NFL quarterback Boomer Esiason, who played in the league for 14 seasons, primarily with the Cincinnati Bengals, has been one of its brand ambassadors for more than 30 years.
In 2022, Breitling added another QB to its roster, signing Jacksonville Jaguars signal-caller Trevor Lawrence, and it created a limited-edition Chronomat for last year’s Super Bowl, Super Bowl LVIII.
Breitling’s NFL watches are being sold at Breitling boutiques, authorized retailers, and online at Breitling.com.
The Latest

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

The red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.


Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.

De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

The collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.

He previously served as co-chair of the nonprofit’s beneficiary committee.

Its second collaboration with the conservationist features jewelry with dove and olive branch motifs.

The diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

The private equity firm has a plan to revive the mall staple.

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.

The new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.

The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

The “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.

Founded in 2004, the organization is now called the Community for Ethical Jewelry.

From Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.