IWC Is Sending Its Watches to Space
The company outfitted the Polaris Dawn spaceflight crew with watches that will later be auctioned off to benefit St. Jude.

New York—Swiss watchmaker IWC Schaffhausen is sending four of its watches to space Tuesday morning.
The Richemont-owned company outfitted each of the four crew members aboard commercial spaceflight mission Polaris Dawn with a Pilot’s Watch Chronograph Edition “Polaris Dawn.”
The design features a white ceramic case, a “space-blue” dial printed with stars, and the mission logo.
Engraved on the case back are the names of each of the crew members—U.S. billionaire Jared “Rook” Isaacman, who will serve as commander, retired United States Air Force Lieutenant Colonel Scott “Kidd” Poteet and SpaceX Lead Space Operations Engineers Sarah “Cooper” Gillis and Anna “Walker” Menon.
Polaris Dawn is set to launch from NASA’s Kennedy Space Center in Florida sometime today.
When the watches return to Earth, they will be auctioned at Christie’s in New York City, with proceeds to benefit St. Jude Children’s Research Hospital.
The Polaris Dawn flight will include up to five days in orbit and an attempt at the first private spacewalk.
The missions will utilize SpaceX technology, with the rockets, crewed spacecraft, and spacesuits all provided by SpaceX, according to Space.com.
Polaris Dawn is the first of three spaceflights planned as part of the Polaris Program, which aims to advance human spaceflight capabilities by demonstrating new technologies and conducting scientific research to learn more about humans adapting, living and working in space.
A total of 36 experiments have been selected from 31 partner institutions and designed to advance human health on Earth and on future long-duration spaceflights, said the program.
The Polaris Program was organized by Isaacman, Polaris Dawn’s mission commander.
He is the CEO of payment processing solutions provider Shift4, as well as a pilot and astronaut.
He previously served as the commander of Inspiration4, the first all-civilian mission to space in 2021 that helped raise over $240 million for St. Jude Children’s Research Hospital.
The timepieces from the Polaris Dawn mission will be up for auction in December.
The Latest

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.


Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

























