Watches

Formula One Driver Latest High-Profile Investor at Chrono24

WatchesJun 25, 2024

Formula One Driver Latest High-Profile Investor at Chrono24

Charles Leclerc and his brother, Lorenzo Leclerc, have sunk money into the watch marketplace.

Formula One driver Charles Leclerc, Chrono24 founder and Chairman Tim Stracke
Formula One driver Charles Leclerc, right, recently became an investor in watch e-tailer Chrono24. He is pictured with Tim Stracke, Chrono24 founder and current chairman of the board. (Photo courtesy of Chrono24)
Karlsruhe, Germany—Chrono24 has added another high-profile athlete to its roster of investors.
 
Earlier this month, the online watch retailer announced that Formula One driver Charles Leclerc has sunk money into the company.

The 26-year-old was born in Monte Carlo, Monaco, and races for Scuderia Ferrari.

He’s currently in third place in the Formula One rankings and earlier this month, won the prestigious race in his hometown, the Monaco Grand Prix.

He’s also a “passionate” watch collector, according to Chrono24.

Leclerc invested in the company with this brother, Lorenzo Leclerc.

Charles consults with this brother on entrepreneurial ventures and, together, the two founded All Time, a family business dedicated to supporting athletes and agents.

“The watch world has long captivated me as one of my many passions,” Charles said.

“There’s a real unification between watch lovers around the world, and my brother and I are excited to be an even deeper part of that community through our investment involvement with Chrono24.”

 Related stories will be right here … 

The Leclerc’s investment follows Chrono24’s July 2023 announcement that soccer star and luxury watch collector Cristiano Ronaldo had sunk money into the company.

The Karlsruhe, Germany-based e-tailer also has attracted funding from Bernard Arnault’s family investment company Aglae Ventures, General Atlantic, Insight Partners, Sprints Capital, former Richemont director Gianni Serazzi, and Yoox/Net-A-Porter founder Alberto Grignolo.

“We are extremely proud to welcome Charles and Lorenzo into our Chrono24 adventure,” said Carsten Keller, who took over as the company’s CEO at the beginning of the year.

“These brothers are highly esteemed and share our passion for watches as well as our company’s drive for excellence. Their savvy is formidable, and together, we are poised to reach new heights.”

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