WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly YochWatchesJun 10, 2024
Sotheby’s Makes Changes at Top of Watch Division
Sam Hines returns to the auction house as chairman, watches, while Geoff Hess moves up to the role of global head of watches.
Sam Hines, left, is now Sotheby’s chairman of watches while Geoff Hess has been promoted to global head of watches.
New York—Sotheby’s has announced two changes at the top of its Watch Division.
The auction house said Friday that watch industry veteran Sam Hines is returning to the company as chairman, watches, while Geoff Hess has been promoted to global head of watches.
Hines began his career in the auction market and watch industry at Sotheby’s in 1997. He is rejoining the company from online watch auctioneer Loupe This, where he has served as managing director since 2022.
Previously, he was the worldwide head of watches at Sotheby’s, international head of watches for Phillips, and international co-head of the watch department at Christie’s.
According to Sotheby’s, Hines has spearheaded some of the most important watch sales of the past 15 years, including the 2016 sale of a stainless steel Patek Philippe Ref. 1518 for $11 million, then the most expensive wristwatch ever sold at auction.
As chairman of Sotheby’s Watch Division, Hines will focus on securing major collections, serving as principal auctioneer for the auction house’s sales globally, and mentoring the next generation of watch specialists and auctioneers.
He will begin his new role at the end of June. He will be based in Hong Kong and report directly to the global head of Sotheby’s Luxury Division.
“I am tremendously excited to return to Sotheby’s, a place that is both familiar and new, as the company continues to chart forward-looking and innovative paths around the world,” Hines said.
“I look forward to working with Geoff and our talented global team to further strengthen our expertise and sourcing capabilities to meet the rapidly expanding client base.”
Related stories will be right here …
The auction house said Friday that watch industry veteran Sam Hines is returning to the company as chairman, watches, while Geoff Hess has been promoted to global head of watches.
Hines began his career in the auction market and watch industry at Sotheby’s in 1997. He is rejoining the company from online watch auctioneer Loupe This, where he has served as managing director since 2022.
Previously, he was the worldwide head of watches at Sotheby’s, international head of watches for Phillips, and international co-head of the watch department at Christie’s.
According to Sotheby’s, Hines has spearheaded some of the most important watch sales of the past 15 years, including the 2016 sale of a stainless steel Patek Philippe Ref. 1518 for $11 million, then the most expensive wristwatch ever sold at auction.
As chairman of Sotheby’s Watch Division, Hines will focus on securing major collections, serving as principal auctioneer for the auction house’s sales globally, and mentoring the next generation of watch specialists and auctioneers.
He will begin his new role at the end of June. He will be based in Hong Kong and report directly to the global head of Sotheby’s Luxury Division.
“I am tremendously excited to return to Sotheby’s, a place that is both familiar and new, as the company continues to chart forward-looking and innovative paths around the world,” Hines said.
“I look forward to working with Geoff and our talented global team to further strengthen our expertise and sourcing capabilities to meet the rapidly expanding client base.”
Hess is being promoted to global head of watches from his current role of senior vice president and head of watches in the Americas.
Sotheby’s said his promotion follows a series of recent successes with single-owner collections, including last week’s auction of watches belonging to “Rocky” star Sylvester Stallone, which was 100 percent sold by lot.
A lawyer by trade, Hess joined Sotheby’s in August 2023 from Phillips Watches Department in New York, where he was a senior international specialist.
Prior to that, he was the CEO of pre-owned and vintage timepiece marketplace Analog/Shift and was instrumental in its growth and 2020 acquisition by Watches of Switzerland.
He also is a dedicated watch collector—he personally purchased one of Stallone’s Patek Philippe watches—and founder of the “Rolliefest” global gathering in New York, which last took place in September 2023.
He’s also an academy member of the Grand Prix d’Horologerie de Genève.
In his new role as global head of watches, Hess will continue to develop and execute a growth strategy for the watch category worldwide, managing the regional leaders across auction, retail and private sales, and will maintain his client relationships with the community.
His promotion is effective immediately, and he also will report directly to the global head of Sotheby’s Luxury Division.
Hess said, “It is an honor to assume this new position, as I approach my one-year anniversary at Sotheby’s. Leveraging my managerial experience and knowledge as a dedicated collector and active member of the watch community for decades, I am committed to fostering a team built on collaboration, creativity, and unparalleled expertise.
“I look forward to working with Sam and our passionate global watches team to provide our clients with the best service possible, and work towards establishing Sotheby’s at the center of watch culture.”
Editors' Picks
Sponsored by
More on Watches
The Latest
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
