Watch E-tailer Collectability Hires Kelly Yoch
The Patek Philippe expert will serve as personal curator for the brand-focused company.

“Vintage and pre-owned Patek Philippe is what I know and want to constantly learn about each day. It’s my personal obsession,” said Yoch. “I have curated some of the finest collections and that is what I will continue to do now as personal curator for Collectability.”
Previously, Yoch served as the director of client relations for Watches of Switzerland, advising its most important watch clients while “enhancing and diversifying” its collections.
“The freedom that Watches of Switzerland gave me to grow was extraordinary,” said Yoch. “I enjoyed my time there so much, but now it is time for the culmination of my career and to dedicate my time to the brand I know best.”
Known as the “high priestess of horology,” she began her career at Hamilton Jewelers, later working for Tourneau and Saks 5th Avenue.
An expert in Patek Philippe watches, she joined Tiffany & Co. in 2008, running its Patek Philippe Salon at the flagship store in New York City.
She was a top salesperson at Tiffany & Co. for more than 12 years, said Collectability, which reflects “a testament to her deep commitment to Patek Philippe and client service.”
During her tenure, demand for Tiffany-signed Patek Philippe watches reached an “unprecedented level,” said Collectability.
“My proudest moment was the introduction of the ref. 5396G-012, a design that we helped Patek Philippe create to celebrate the fifth anniversary of the Salon at Tiffany,” said Yoch. “To me, that is the most gorgeous Annual Calendar made to date.”
Collectability founder John Reardon welcomed Yoch to the team.
“Her extraordinary sales experience and ability to offer our clients best-in-class advice and service, will stimulate our business and we look forward to growing Collectability together,” he said.
The Latest

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
























