ColumnistsFeb 20, 2024
Squirrel Spotting: Life After Rolex WatchesFeb 23, 2024
Rolex to Open New Watchmaking School in Dallas
The Rolex Watchmaking Training Center will welcome its first class this fall.
This fall, Rolex will welcome the first class of students to the Rolex Watchmaking Training Center, its new, tuition-free school in Dallas. Students will learn to make and repair Rolex watches, like the Oyster Perpetual Day-Date 36 pictured here, during the 18-month course.
Dallas—Rolex is set to open a new watchmaking school in Dallas this fall in an effort to address the worldwide shortage of watchmakers.
The Rolex Watchmaking Training Center (RWTC) is located within the Rolex Service Center on North Harwood Street in Uptown Dallas.
The brand said the school, which is currently under construction, will occupy the fourth floor of the building.
It will accept 15 students for the inaugural class, set to commence in September, and 15 in each class thereafter beginning in March and September annually.
RWTC is a tuition-free school that will offer an 18-month program during which students will receive technical training alongside more conceptual education.
Six months of the program will be spent focusing on the repair and service of Rolex watches. It is the only program in the United States to offer this, according to Rolex.
“For decades, mechanical watchmaking has been experiencing a resurgence as new customers learn to appreciate the tradition and craftsmanship that goes into making these special timekeepers. But crucially, there aren’t enough watchmakers to keep up,” the brand states on the school’s newly launched website.
“The goal of the Rolex Watchmaking Training Center is to play a vital role in preserving the art and heritage of watchmaking while equipping a new generation of watchmakers with the skills and knowledge necessary to thrive in the industry. We expect employment opportunities to continue to be plentiful across North America and beyond.”
The center is not Rolex’s first watchmaking school in the United States.
The brand has operated the Lititz Watch Technicum in Lititz, Pennsylvania, since 2001. Like the RWTC in Dallas, the school shares space with one of the brand’s service centers.
Rolex confirmed that the Lititz school is still open but declined to comment when asked what the opening of RWTC will mean for its future.
The brand also has a training center in Geneva, Switzerland.
Related stories will be right here …
The Rolex Watchmaking Training Center (RWTC) is located within the Rolex Service Center on North Harwood Street in Uptown Dallas.
The brand said the school, which is currently under construction, will occupy the fourth floor of the building.
It will accept 15 students for the inaugural class, set to commence in September, and 15 in each class thereafter beginning in March and September annually.
RWTC is a tuition-free school that will offer an 18-month program during which students will receive technical training alongside more conceptual education.
Six months of the program will be spent focusing on the repair and service of Rolex watches. It is the only program in the United States to offer this, according to Rolex.
“For decades, mechanical watchmaking has been experiencing a resurgence as new customers learn to appreciate the tradition and craftsmanship that goes into making these special timekeepers. But crucially, there aren’t enough watchmakers to keep up,” the brand states on the school’s newly launched website.
“The goal of the Rolex Watchmaking Training Center is to play a vital role in preserving the art and heritage of watchmaking while equipping a new generation of watchmakers with the skills and knowledge necessary to thrive in the industry. We expect employment opportunities to continue to be plentiful across North America and beyond.”
The center is not Rolex’s first watchmaking school in the United States.
The brand has operated the Lititz Watch Technicum in Lititz, Pennsylvania, since 2001. Like the RWTC in Dallas, the school shares space with one of the brand’s service centers.
Rolex confirmed that the Lititz school is still open but declined to comment when asked what the opening of RWTC will mean for its future.
The brand also has a training center in Geneva, Switzerland.
RWTC also is not the only watch school in the Dallas area.
The Neuchâtel, Switzerland-based Watchmakers of Switzerland Training and Educational Program, or WOSTEP, operates the North American Institute of Swiss Watchmaking in Fort Worth.
WOSTEP has schools worldwide that are operated in partnership with brands; its partner in Fort Worth is the Richemont Group, which owns Jaeger-LeCoultre, Piaget, Baume & Mercier, and Cartier, among others.
(WOSTEP also has a school in Miami it operates in partnership with Swatch Group, the Nicolas G. Hayek Watchmaking School.)
Those interested in applying to become members of RWTC’s inaugural class can do so on the center’s website.
The deadline to apply for the program is April 15. Prospective students must be U.S. citizens or permanent residents.
There is no cost to attend RWTC, and students receive an $1,800 month stipend for living expenses.
Rolex also covers the cost of flying to its headquarters in Geneva to take the final exam.
Watchmaking is not the only facet of the jewelry industry in need of skilled manpower.
There is also a need for bench jewelers, a problem myriad organizations are trying to address including MJSA and the Black in Jewelry Coalition.
Late last year, BIJC announced plans for a new bench jeweler education program aimed at high school students.
The program is taking place this school year, and the curriculum focuses on gem-setting, laser repair, casting, and molding.
“Our collective goal is to make it known that these jobs exist and there’s a real need for new bench jeweler talent in the industry,” Annie Doresca, BIJC past president, said at the time the program was announced in September.
There is also a need for bench jewelers, a problem myriad organizations are trying to address including MJSA and the Black in Jewelry Coalition.
Late last year, BIJC announced plans for a new bench jeweler education program aimed at high school students.
The program is taking place this school year, and the curriculum focuses on gem-setting, laser repair, casting, and molding.
“Our collective goal is to make it known that these jobs exist and there’s a real need for new bench jeweler talent in the industry,” Annie Doresca, BIJC past president, said at the time the program was announced in September.
More on Watches
The Latest
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
