Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayPolicies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%
The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
The Perpetual 1908 with the new 18-karat yellow gold “Settimo” bracelet was one of the new models Rolex introduced this year. On Friday, Switzerland announced that it had reached a deal with the U.S. government to cut tariffs on Swiss imports, like watches, from 39 percent to 15 percent.
Washington, D.C.—The United States and Switzerland have reached a deal that will cut tariffs on Swiss imports by more than half, a welcome announcement for both watch brands and retailers.
The Swiss government announced the deal Friday on X, writing, “Switzerland and the U.S. have successfully found a solution: U.S. tariffs will be reduced to 15%. Thanks to President Trump for the constructive engagement. The meeting with [U.S. Trade Representative Amb. Jamieson Greer] was productive.”
Greer confirmed that a framework for a deal had been reached during an appearance on CNBC’s “Squawk Box” Friday morning.
“We’ve essentially reached a deal with Switzerland,” he said when asked which countries were next in line for trade deals.
“They’re going to send a lot of their manufacturing to the United States—pharmaceuticals, gold smelting, railway equipment, so we’re really excited about that deal and what it means for American manufacturing.”
Related stories will be right here …
The Swiss government announced the deal Friday on X, writing, “Switzerland and the U.S. have successfully found a solution: U.S. tariffs will be reduced to 15%. Thanks to President Trump for the constructive engagement. The meeting with [U.S. Trade Representative Amb. Jamieson Greer] was productive.”
Greer confirmed that a framework for a deal had been reached during an appearance on CNBC’s “Squawk Box” Friday morning.
“We’ve essentially reached a deal with Switzerland,” he said when asked which countries were next in line for trade deals.
“They’re going to send a lot of their manufacturing to the United States—pharmaceuticals, gold smelting, railway equipment, so we’re really excited about that deal and what it means for American manufacturing.”
Trump set the tax on imports from Switzerland at 39 percent starting Aug. 1, just as his pause on “reciprocal” tariffs was lifting.
The steep tax roiled the watch industry, and leaders from top Swiss watch brands engaged with the president in an effort to improve relations and relay how the steep tariff negatively impacts the industry.
Rolex invited Trump to be its guest at the U.S. Open men’s final in September (Rolex is the official timekeeper of the tennis tournament), and last week, executives from Rolex and Richemont, along with other Swiss business leaders, met with Trump to discuss a possible trade agreement.
Greer said on CNBC that more details about the trade deal with Switzerland will be posted to the White House website later today.
More on Policies & Issues
The Latest
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
