WatchesApr 09, 2024
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These Are Rolex’s New Watches for 2024
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Rolex debuted the first 18-karat gold version of its deep-sea divers’ watch, the Oyster Perpetual Deepsea, at Watches & Wonders Geneva. It was one of 12 introductions from the brand. (©Rolex/JVA Studios)
Editor’s note: This story was updated post-publication to include pricing.
Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex.
Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.
Crafted in 18-karat yellow gold and, weighing more than half a pound, the 2024 Oyster Deepsea is a luxurious update to a model first introduced in 2008.
It is also the heaviest watch in the Rolex catalog, the brand confirmed.
The 44 mm deep-sea divers’ watch is water-resistant to 3,900 meters (12,800 feet) and, as noted on the dial, features the pressure-relieving Ringlock system and helium escape value, which Rolex patented in 1967.
It is outfitted with the caliber 3235 movement, which has a power reserve of about 70 hours.
Altieri noted, “Given that the Deepsea is Rolex’s most capable professional dive watch, everyone assumed that we would see a gold Sea-Dweller long before Rolex would make a precious metal version of the Deepsea … this massive chunk of solid 18-karat yellow gold with its bright blue lacquer dial and matching blue Cerachrom bezel immediately claims the top spot as Rolex’s most luxurious dive watch.”
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Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex.
Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.
Crafted in 18-karat yellow gold and, weighing more than half a pound, the 2024 Oyster Deepsea is a luxurious update to a model first introduced in 2008.
It is also the heaviest watch in the Rolex catalog, the brand confirmed.
The 44 mm deep-sea divers’ watch is water-resistant to 3,900 meters (12,800 feet) and, as noted on the dial, features the pressure-relieving Ringlock system and helium escape value, which Rolex patented in 1967.
The 18-karat yellow gold Oyster Perpetual Deepsea, priced at $52,100 (©Rolex)
It is outfitted with the caliber 3235 movement, which has a power reserve of about 70 hours.
Altieri noted, “Given that the Deepsea is Rolex’s most capable professional dive watch, everyone assumed that we would see a gold Sea-Dweller long before Rolex would make a precious metal version of the Deepsea … this massive chunk of solid 18-karat yellow gold with its bright blue lacquer dial and matching blue Cerachrom bezel immediately claims the top spot as Rolex’s most luxurious dive watch.”
Ahead of Watches & Wonders 2024, Altieri said it was rumored Rolex was going to discontinue the red and blue “Pepsi” GMT-Master II and replace it with a new colorway, assumed to be the red and black “Coke.”
Rumors of a Coca-Cola takeover fizzled on Tuesday, however, when neither turned out to be true, though Rolex did introduce a new colorway for the model.
The new GMT-Master II features a black and gray split-color bezel, with a bit of green on the dial.
The new Rolex GMT-Master II with a black and gray bezel is powered by the caliber 3285 movement, which has a power reserve of approximately 70 hours. Priced at $10,900, it is available with an Oyster or a Jubilee bracelet, as seen here. (©Rolex)
He said the new watch, “offers the most understated appearance among all of the current-production stainless steel GMT-Master II watches.”
It is available on an Oyster bracelet or a Jubilee bracelet.
In addition to the solid gold Deepsea and the new GMT-Master II, Rolex introduced a platinum watch to “Perpetual 1908,” the line of dress watches it introduced last year, and two new diamond-set Daytonas.
“The appearance of the platinum Ref. 52506 takes the ‘1908’ collection to the next level of exclusivity,” Altieri said.
“Fitted with an ice-blue dial that showcases a radial guilloché pattern across its surface, the new platinum Rolex 1908 offers a classical elegance that we seldom see in Rolex’s modern catalog.”
See: More New Watches from Rolex
Priced at $30,900, the platinum “Perpetual 1908” is powered by the caliber 7140, a movement Rolex introduced last year, and features a small seconds counter at 6 o’clock. The line’s name is a nod to the year Hans Wilsdorf came up with the name “Rolex” for his watches and registered the name in Switzerland. (©Rolex)
One of the new versions of the Day-Date 36, this watch is 18-karat Everose gold (a mixture of gold, copper, and platinum) with a diamond-set bezel and blue-green dial. Like all Day-Date 36 and Day-Date 40 models, it is powered by the caliber 3255 movement, which has a power reserve of about 70 hours. It is priced at $80,000. (©Rolex)
This new Day-Date 40 is 18-karat white gold with a pearlized mother-of-pearl dial and 10 baguette-cut diamonds as the hour markers. It retails for $47,050. (©Rolex)
This new Cosmograph Daytona ($61,400) has a white mother-of-pearl dial, black mother-of-pearl counters, a bezel set with 36 brilliant-cut diamonds, and an Oysterflex bracelet. The caliber 4231 movement powers the watch, with a reserve of 72 hours. (©Rolex)
Rolex presented two new 18-karat gold versions of the Sky-Dweller in Geneva, one in Everose and one in yellow gold, pictured here and priced at $49,000. A caliber 9002 movement powers the watch, with a reserve of 72 hours. (©Rolex)
It also debuted two Sky-Dwellers with 18-karat gold Jubilee bracelets—a first for the model—and gave the Day-Date 36 and Day-Date 40 facelifts.
Watches & Wonders Geneva continues through next Monday, April 15.
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