WatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication ProgramWatchesApr 24, 2024
These Are Rolex’s New Watches for 2024
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Rolex debuted the first 18-karat gold version of its deep-sea divers’ watch, the Oyster Perpetual Deepsea, at Watches & Wonders Geneva. It was one of 12 introductions from the brand. (©Rolex/JVA Studios)
Editor’s note: This story was updated post-publication to include pricing.
Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex.
Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.
Crafted in 18-karat yellow gold and, weighing more than half a pound, the 2024 Oyster Deepsea is a luxurious update to a model first introduced in 2008.
It is also the heaviest watch in the Rolex catalog, the brand confirmed.
The 44 mm deep-sea divers’ watch is water-resistant to 3,900 meters (12,800 feet) and, as noted on the dial, features the pressure-relieving Ringlock system and helium escape value, which Rolex patented in 1967.
It is outfitted with the caliber 3235 movement, which has a power reserve of about 70 hours.
Altieri noted, “Given that the Deepsea is Rolex’s most capable professional dive watch, everyone assumed that we would see a gold Sea-Dweller long before Rolex would make a precious metal version of the Deepsea … this massive chunk of solid 18-karat yellow gold with its bright blue lacquer dial and matching blue Cerachrom bezel immediately claims the top spot as Rolex’s most luxurious dive watch.”
Related stories will be right here …
Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex.
Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.
Crafted in 18-karat yellow gold and, weighing more than half a pound, the 2024 Oyster Deepsea is a luxurious update to a model first introduced in 2008.
It is also the heaviest watch in the Rolex catalog, the brand confirmed.
The 44 mm deep-sea divers’ watch is water-resistant to 3,900 meters (12,800 feet) and, as noted on the dial, features the pressure-relieving Ringlock system and helium escape value, which Rolex patented in 1967.
The 18-karat yellow gold Oyster Perpetual Deepsea, priced at $52,100 (©Rolex)
It is outfitted with the caliber 3235 movement, which has a power reserve of about 70 hours.
Altieri noted, “Given that the Deepsea is Rolex’s most capable professional dive watch, everyone assumed that we would see a gold Sea-Dweller long before Rolex would make a precious metal version of the Deepsea … this massive chunk of solid 18-karat yellow gold with its bright blue lacquer dial and matching blue Cerachrom bezel immediately claims the top spot as Rolex’s most luxurious dive watch.”
Ahead of Watches & Wonders 2024, Altieri said it was rumored Rolex was going to discontinue the red and blue “Pepsi” GMT-Master II and replace it with a new colorway, assumed to be the red and black “Coke.”
Rumors of a Coca-Cola takeover fizzled on Tuesday, however, when neither turned out to be true, though Rolex did introduce a new colorway for the model.
The new GMT-Master II features a black and gray split-color bezel, with a bit of green on the dial.
The new Rolex GMT-Master II with a black and gray bezel is powered by the caliber 3285 movement, which has a power reserve of approximately 70 hours. Priced at $10,900, it is available with an Oyster or a Jubilee bracelet, as seen here. (©Rolex)
He said the new watch, “offers the most understated appearance among all of the current-production stainless steel GMT-Master II watches.”
It is available on an Oyster bracelet or a Jubilee bracelet.
In addition to the solid gold Deepsea and the new GMT-Master II, Rolex introduced a platinum watch to “Perpetual 1908,” the line of dress watches it introduced last year, and two new diamond-set Daytonas.
“The appearance of the platinum Ref. 52506 takes the ‘1908’ collection to the next level of exclusivity,” Altieri said.
“Fitted with an ice-blue dial that showcases a radial guilloché pattern across its surface, the new platinum Rolex 1908 offers a classical elegance that we seldom see in Rolex’s modern catalog.”
See: More New Watches from Rolex
Priced at $30,900, the platinum “Perpetual 1908” is powered by the caliber 7140, a movement Rolex introduced last year, and features a small seconds counter at 6 o’clock. The line’s name is a nod to the year Hans Wilsdorf came up with the name “Rolex” for his watches and registered the name in Switzerland. (©Rolex)
One of the new versions of the Day-Date 36, this watch is 18-karat Everose gold (a mixture of gold, copper, and platinum) with a diamond-set bezel and blue-green dial. Like all Day-Date 36 and Day-Date 40 models, it is powered by the caliber 3255 movement, which has a power reserve of about 70 hours. It is priced at $80,000. (©Rolex)
This new Day-Date 40 is 18-karat white gold with a pearlized mother-of-pearl dial and 10 baguette-cut diamonds as the hour markers. It retails for $47,050. (©Rolex)
This new Cosmograph Daytona ($61,400) has a white mother-of-pearl dial, black mother-of-pearl counters, a bezel set with 36 brilliant-cut diamonds, and an Oysterflex bracelet. The caliber 4231 movement powers the watch, with a reserve of 72 hours. (©Rolex)
Rolex presented two new 18-karat gold versions of the Sky-Dweller in Geneva, one in Everose and one in yellow gold, pictured here and priced at $49,000. A caliber 9002 movement powers the watch, with a reserve of 72 hours. (©Rolex)
It also debuted two Sky-Dwellers with 18-karat gold Jubilee bracelets—a first for the model—and gave the Day-Date 36 and Day-Date 40 facelifts.
Watches & Wonders Geneva continues through next Monday, April 15.
More on Watches
The Latest
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
Events & AwardsSep 04, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
