WatchesDec 14, 2023
Chrono24 Names McKinsey Exec as New CEOWatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication Program
The program, now live in Europe, will roll out to the U.S. this summer.
Watch marketplace Chrono24 has introduced a new authentication program for pre-owned watches.
Karlsruhe, Germany—Watch marketplace Chrono24 has launched a new authentication program for pre-owned timepieces, dubbed “Certified.”
Currently live in Europe, the program’s U.S. rollout is scheduled for early summer.
Shoppers can now browse a selection of certified authentic pre-owned watches on its website.
These watches are marked with a green “C” icon, signifying that a watch has either already been certified or that it can be certified as an add-on option.
Each certified watch will be accompanied by a digital certificate of authenticity.
The program is available for pre-owned watches priced over €1,000 ($1,085) from professional and private sellers.
The certification process includes an authenticity check of the watch, as well as its box and papers, performed by a certified watchmaker.
There are two ways in which a watch on the platform can be certified.
The primary way a watch can be certified is by an “experienced, vetted, and regularly audited watchmaker,” said the company, who is located near a vetted dealer and contracted by Chrono24. This is done prior to the listing and at no charge to the purchaser.
The second option is that a watch sold by a private seller can be certified by a watchmaker in a certification center, before it arrives to the purchaser.
The optional service costs €199 ($216) and includes insured postage, with a two to five business day turnaround time.
Related stories will be right here …
Currently live in Europe, the program’s U.S. rollout is scheduled for early summer.
Shoppers can now browse a selection of certified authentic pre-owned watches on its website.
These watches are marked with a green “C” icon, signifying that a watch has either already been certified or that it can be certified as an add-on option.
Each certified watch will be accompanied by a digital certificate of authenticity.
The program is available for pre-owned watches priced over €1,000 ($1,085) from professional and private sellers.
The certification process includes an authenticity check of the watch, as well as its box and papers, performed by a certified watchmaker.
There are two ways in which a watch on the platform can be certified.
The primary way a watch can be certified is by an “experienced, vetted, and regularly audited watchmaker,” said the company, who is located near a vetted dealer and contracted by Chrono24. This is done prior to the listing and at no charge to the purchaser.
The second option is that a watch sold by a private seller can be certified by a watchmaker in a certification center, before it arrives to the purchaser.
The optional service costs €199 ($216) and includes insured postage, with a two to five business day turnaround time.
The watchmakers check the watch against a comprehensive checklist, said Chrono24, and follow a standardized authentication process.
The inspection includes a theft check, where the serial number is checked against stolen watch databases.
A functionality check makes sure the complications, winding, chronograph, etc. are working properly, which does require opening the case back.
An authenticity check verifies that the watch matches Chrono24’s definition of authenticity, explained in detail on its website.
Watchmakers also ensure the box and papers, if included, match the reference.
If these checks are passed, a certificate of authenticity is created, which includes details about the condition of the watch and any aftermarket parts.
If there is a difference between the listing and the watch itself, Chrono24 will inform the purchaser so they can decide whether or not to make the purchase.
Chrono24 notes that watch purchases on its website, regardless of “Certified” status, are protected through its existing “Buyer Protection” program.
Watch listings on the platform are checked by internal watch experts as part of its “Authentication Protection” commitment.
The payment is held in escrow until the shopper confirms they are happy with the purchase, within 14 days if bought from a professional seller or seven days if bought from a private individual.
Shoppers have 14 days to make a return and receive their money back should a watch arrive not as the seller described.
More on Watches
The Latest
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
