Chrono24 Debuts the ‘Dow Jones’ for Luxury Watches
The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.

Dubbed “ChronoPulse,” the proprietary tool uses the platform’s anonymous first-party real-time sales data.
Chrono24 introduced the index at an event in New York City in late October, when WatchTime New York brought collectors and enthusiasts into town, while also celebrating its 20th anniversary.
CEO Tim Stracke gave a presentation on ChronoPulse, which he called the “Dow Jones for the watch industry," explaining the methodology behind it.
A unique feature of this index, said Stracke, is that it tracks final sale prices rather than list prices.
“In today’s time, where watch prices are very volatile, asking prices are no longer the final truth. We see a lot of prices being negotiated down,” he said.
Another differentiator is the breadth of brands included in the index.
There’s a lot of focus on the “big three,” which includes Rolex, Patek Philippe, and Audemars Piguet, but the watch industry is broader than that, noted Stracke.
To create the index, Chrono24’s team of data scientists and industry veterans looked at the top 14 brands by trade volume with the goal of covering 80 percent or more of the watch market.
The top 14 are: Rolex, Omega, Patek Philippe, Audemars Piguet, Breitling, Cartier, IWC, Panerai, TAG Heuer, Tudor, Jaeger LeCoultre, Grand Seiko, Hublot, and Vacheron Constantin.
The index includes the top 10 best-selling and most important models from each manufacturer, so 140 in total currently.
“ChronoPulse incorporates more brands, more models per brand, and more watches in general than any existing competitive service,” said the company in a statement.
“This reduces the number of blind spots possible in a massive data set and makes the ChronoPulse model less vulnerable to bubbles/crashes, and, therefore, most reflective of the actual market.”
ChronoPulse utilizes about 4.6 million data points in total, stemming from more than one million sales since Chrono24’s founding, or about 30,000 sales per month.
The company also offers users a “Watch Collection” tool, which tracks the value trajectories of more than 3.7 million owned watches. The tool tracks value using the purchase price, whether or not the user bought the watch from Chrono24.
The value of all watch collections tracked using Chrono24's tool totals more than $49.7 billion, said the company, adding that makes up almost 7 percent of the estimated $748 billion value of all the watches in the world.
While data is a useful tool, watch collectors’ preferences can be subjective, so Chrono24 turned to industry experts for their input, including Denmark-based watch journalist Kristian Haagen, Eric Wind of Florida-based Wind Vintage, Singapore-based watch collector and banker Jack Wong, and Brendan Cunningham, who runs the “Horolonomics” blog and is a professor of economics at Eastern Connecticut State University.
The ChronoPulse index data is updated daily, and the selection and weighting of the manufacturers and watch models are updated and adjusted every six months.
There are also indices available for the 14 top brands, with independent brand-specific indices set to roll out in the coming months, said Chrono24.
The Latest

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The winning designs captured the “Radiance” theme.


Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.