Timex Wants Your Old Watch
The company just rolled out “Timex Rewound,” a new takeback and resale program.
The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.
The timepieces will be upcycled into something new or sold on the Timex ReWound site.
Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.
The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.
Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.
Introducing the world’s first circular program for watches.
— Timex (@timex) September 20, 2023
You've spent a lot of minutes with your watch but when it’s given you all the minutes it possibly can, we want it back. Send us any used watch from any brand and we'll give it a second life to be enjoyed by a new… pic.twitter.com/bEj2QOh7cM
“Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking,” said Shari Fabiani, senior vice president of brand and creative at Timex Group.
“Circularity is about maintaining value and not creating waste in the process. Every year, 2 billion tons of waste is created with 99 percent of it ending up in a landfill. A Timex is crafted to take a licking and keep on ticking and it’s our goal to keep watches on wrists and out of landfills.”
The program is currently only available to U.S. consumers but might expand to other markets in the future, said Timex.
The company has been working toward its sustainability goals by using innovative materials, like apple peels, wheat husks, and #tide ocean material, which is upcycled ocean-bound plastic.
As it looks to lower its carbon footprint, Timex also has implemented waterless tanning processes and leathers certified by the Leather Working Group, which developed an environmentally conscious protocol for leather goods.
Timex said its goal is to have 50 percent of its collection made with “eco-friendly” components like recycled materials.
By 2030, Timex aims to reduce its greenhouse gas emissions by half, with a goal of net-zero emissions by 2050.
The Timex Group produces its eponymous watches as well as watches under brands including Adidas, Ferragamo, Furla, Guess, Nautica, Philipp Plein, Ted Baker, and Versace.
The Latest
Members of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
The brand has opened its second U.S. location in the Fontainebleau resort and casino.
Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
The move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
The retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
Lab clients have the option to request this addition on their emerald reports.
Jamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
In the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
Co-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Along with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
The man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
The average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
The nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
The videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
Feldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
The luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
The nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
The diamond cut grade is now available for marquise- and pear-shaped diamonds.
DDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
Estimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.