Watches

Timex Wants Your Old Watch

WatchesSep 21, 2023

Timex Wants Your Old Watch

The company just rolled out “Timex Rewound,” a new takeback and resale program.

Timex ReWound video screenshot
Timex has launched “Timex ReWound,” a new program that will upcycle or resell pre-owned watches of any brand sent in by consumers.
Middlebury, Conn.—Timex has launched a new takeback and resale program as it heightens its focus on sustainability.

The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.

The timepieces will be upcycled into something new or sold on the Timex ReWound site.

Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.

The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.

Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.

 

“Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking,” said Shari Fabiani, senior vice president of brand and creative at Timex Group.

“Circularity is about maintaining value and not creating waste in the process. Every year, 2 billion tons of waste is created with 99 percent of it ending up in a landfill. A Timex is crafted to take a licking and keep on ticking and it’s our goal to keep watches on wrists and out of landfills.”

The program is currently only available to U.S. consumers but might expand to other markets in the future, said Timex.

The company has been working toward its sustainability goals by using innovative materials, like apple peels, wheat husks, and #tide ocean material, which is upcycled ocean-bound plastic.

As it looks to lower its carbon footprint, Timex also has implemented waterless tanning processes and leathers certified by the Leather Working Group, which developed an environmentally conscious protocol for leather goods.

Timex said its goal is to have 50 percent of its collection made with “eco-friendly” components like recycled materials.

By 2030, Timex aims to reduce its greenhouse gas emissions by half, with a goal of net-zero emissions by 2050.

The Timex Group produces its eponymous watches as well as watches under brands including Adidas, Ferragamo, Furla, Guess, Nautica, Philipp Plein, Ted Baker, and Versace.

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