Timex Wants Your Old Watch
The company just rolled out “Timex Rewound,” a new takeback and resale program.
The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.
The timepieces will be upcycled into something new or sold on the Timex ReWound site.
Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.
The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.
Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.
Introducing the world’s first circular program for watches. — Timex (@timex) September 20, 2023
You've spent a lot of minutes with your watch but when it’s given you all the minutes it possibly can, we want it back. Send us any used watch from any brand and we'll give it a second life to be enjoyed by a new… pic.twitter.com/bEj2QOh7cM
“Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking,” said Shari Fabiani, senior vice president of brand and creative at Timex Group.
“Circularity is about maintaining value and not creating waste in the process. Every year, 2 billion tons of waste is created with 99 percent of it ending up in a landfill. A Timex is crafted to take a licking and keep on ticking and it’s our goal to keep watches on wrists and out of landfills.”
The program is currently only available to U.S. consumers but might expand to other markets in the future, said Timex.
The company has been working toward its sustainability goals by using innovative materials, like apple peels, wheat husks, and #tide ocean material, which is upcycled ocean-bound plastic.
As it looks to lower its carbon footprint, Timex also has implemented waterless tanning processes and leathers certified by the Leather Working Group, which developed an environmentally conscious protocol for leather goods.
Timex said its goal is to have 50 percent of its collection made with “eco-friendly” components like recycled materials.
By 2030, Timex aims to reduce its greenhouse gas emissions by half, with a goal of net-zero emissions by 2050.
The Timex Group produces its eponymous watches as well as watches under brands including Adidas, Ferragamo, Furla, Guess, Nautica, Philipp Plein, Ted Baker, and Versace.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
The retail offering lets customers track their diamond’s journey.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
The organization recognized outstanding industry players at its celebratory event.