WatchesAug 25, 2023
Rolex to Acquire Longtime Partner Bucherer WatchesSep 21, 2023
Timex Wants Your Old Watch
The company just rolled out “Timex Rewound,” a new takeback and resale program.
Timex has launched “Timex ReWound,” a new program that will upcycle or resell pre-owned watches of any brand sent in by consumers.
Middlebury, Conn.—Timex has launched a new takeback and resale program as it heightens its focus on sustainability.
The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.
The timepieces will be upcycled into something new or sold on the Timex ReWound site.
Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.
The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.
Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.
The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.
The timepieces will be upcycled into something new or sold on the Timex ReWound site.
Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.
The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.
Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.
Introducing the world’s first circular program for watches.
— Timex (@timex) September 20, 2023
You've spent a lot of minutes with your watch but when it’s given you all the minutes it possibly can, we want it back. Send us any used watch from any brand and we'll give it a second life to be enjoyed by a new… pic.twitter.com/bEj2QOh7cM
“Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking,” said Shari Fabiani, senior vice president of brand and creative at Timex Group.
“Circularity is about maintaining value and not creating waste in the process. Every year, 2 billion tons of waste is created with 99 percent of it ending up in a landfill. A Timex is crafted to take a licking and keep on ticking and it’s our goal to keep watches on wrists and out of landfills.”
The program is currently only available to U.S. consumers but might expand to other markets in the future, said Timex.
The company has been working toward its sustainability goals by using innovative materials, like apple peels, wheat husks, and #tide ocean material, which is upcycled ocean-bound plastic.
As it looks to lower its carbon footprint, Timex also has implemented waterless tanning processes and leathers certified by the Leather Working Group, which developed an environmentally conscious protocol for leather goods.
Timex said its goal is to have 50 percent of its collection made with “eco-friendly” components like recycled materials.
By 2030, Timex aims to reduce its greenhouse gas emissions by half, with a goal of net-zero emissions by 2050.
The Timex Group produces its eponymous watches as well as watches under brands including Adidas, Ferragamo, Furla, Guess, Nautica, Philipp Plein, Ted Baker, and Versace.
Editors' Picks
Sponsored by
More on Watches
The Latest
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
