WatchesAug 25, 2023
Rolex to Acquire Longtime Partner Bucherer WatchesSep 21, 2023
Timex Wants Your Old Watch
The company just rolled out “Timex Rewound,” a new takeback and resale program.
Timex has launched “Timex ReWound,” a new program that will upcycle or resell pre-owned watches of any brand sent in by consumers.
Middlebury, Conn.—Timex has launched a new takeback and resale program as it heightens its focus on sustainability.
The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.
The timepieces will be upcycled into something new or sold on the Timex ReWound site.
Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.
The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.
Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.
The “Timex ReWound” service will accept pre-owned watches from any brand, sending out pre-paid shipping labels to consumers with old watches they’re looking to unload.
The timepieces will be upcycled into something new or sold on the Timex ReWound site.
Watches deemed to still be functional and made available for resale will be inspected, cleaned, and refurbished with a working battery first.
The watches that don’t pass inspection will be broken down for parts and turned into something new, the brand said.
Customers who ship out a watch will receive a coupon for 20 percent off their next purchase from Timex.com.
Introducing the world’s first circular program for watches.
— Timex (@timex) September 20, 2023
You've spent a lot of minutes with your watch but when it’s given you all the minutes it possibly can, we want it back. Send us any used watch from any brand and we'll give it a second life to be enjoyed by a new… pic.twitter.com/bEj2QOh7cM
“Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking,” said Shari Fabiani, senior vice president of brand and creative at Timex Group.
“Circularity is about maintaining value and not creating waste in the process. Every year, 2 billion tons of waste is created with 99 percent of it ending up in a landfill. A Timex is crafted to take a licking and keep on ticking and it’s our goal to keep watches on wrists and out of landfills.”
The program is currently only available to U.S. consumers but might expand to other markets in the future, said Timex.
The company has been working toward its sustainability goals by using innovative materials, like apple peels, wheat husks, and #tide ocean material, which is upcycled ocean-bound plastic.
As it looks to lower its carbon footprint, Timex also has implemented waterless tanning processes and leathers certified by the Leather Working Group, which developed an environmentally conscious protocol for leather goods.
Timex said its goal is to have 50 percent of its collection made with “eco-friendly” components like recycled materials.
By 2030, Timex aims to reduce its greenhouse gas emissions by half, with a goal of net-zero emissions by 2050.
The Timex Group produces its eponymous watches as well as watches under brands including Adidas, Ferragamo, Furla, Guess, Nautica, Philipp Plein, Ted Baker, and Versace.
More on Watches
The Latest
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 22, 2025
Kendra Scott Returns as CEO of Her Jewelry EmpireThree C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsAug 21, 2025
Claire’s Finds Buyer, Could Save up to 950 StoresThe retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally RecognizedThe MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
