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Citizen’s Multi-Brand Boutique Sets Sail
The watch brand has partnered with cruise retail operator Starboard on the space.
Citizen Watch America’s new retail space aboard Celebrity Cruises’ Celebrity Summit ship will offer timepieces from Citizen and Bulova.
Miami—Citizen Watch America and at-sea retail curator Starboard have launched a new muti-brand store on a Celebrity Cruises ship.
The 320-square-foot retail space, located on the millennium-class Celebrity Summit ship, will feature offerings from Citizen and Bulova.
It will also offer limited and special edition pieces such as the first-at-sea Citizen Series 8 collection, a ladies’ collection from the brand.
From Bulova, it will offer collaborations like the Marc Anthony and Frank Sinatra special editions, as well as men’s jewelry.
The first-at-sea boutique concept was inspired by Citizen’s flagship boutique in New York, which opened late last year.
It took design cues from the Fifth Avenue store’s oversized visuals of the brands’ notable collections.
“We're very proud and excited to partner with Celebrity Cruises and Starboard in building our first multi-brand boutique,” said Jeffrey A. Cohen, president of Citizen Watch America.
“The cruise industry is a key retail channel for Citizen and Bulova and the experience our new boutique will offer is in line with the inclusive worldview of our company to serve citizens from around the world."
The Starboard and Citizen partnership “encompasses the expertise of the Japanese and American spirit, the quest for authenticity, technology, and sustainable evolutions, and an impeccable taste for contemporary lifestyle,” the companies said.
“Citizen and Bulova have a 20-plus year history of brand and business building at sea with Starboard,” said Caryl Capeci, senior vice president of fine jewelry and watches at Starboard.
“Our new multi-branded boutique on Celebrity Summit takes the partnership to new levels of brand and business success and we are excited about this significant expansion at sea."
Related stories will be right here …
The 320-square-foot retail space, located on the millennium-class Celebrity Summit ship, will feature offerings from Citizen and Bulova.
It will also offer limited and special edition pieces such as the first-at-sea Citizen Series 8 collection, a ladies’ collection from the brand.
From Bulova, it will offer collaborations like the Marc Anthony and Frank Sinatra special editions, as well as men’s jewelry.
The first-at-sea boutique concept was inspired by Citizen’s flagship boutique in New York, which opened late last year.
It took design cues from the Fifth Avenue store’s oversized visuals of the brands’ notable collections.
“We're very proud and excited to partner with Celebrity Cruises and Starboard in building our first multi-brand boutique,” said Jeffrey A. Cohen, president of Citizen Watch America.
“The cruise industry is a key retail channel for Citizen and Bulova and the experience our new boutique will offer is in line with the inclusive worldview of our company to serve citizens from around the world."
Caryl Capeci, Starboard’s senior vice president, fine jewelry and watches, in the new Citizen at-sea boutique
The Starboard and Citizen partnership “encompasses the expertise of the Japanese and American spirit, the quest for authenticity, technology, and sustainable evolutions, and an impeccable taste for contemporary lifestyle,” the companies said.
“Citizen and Bulova have a 20-plus year history of brand and business building at sea with Starboard,” said Caryl Capeci, senior vice president of fine jewelry and watches at Starboard.
“Our new multi-branded boutique on Celebrity Summit takes the partnership to new levels of brand and business success and we are excited about this significant expansion at sea."
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