WatchesJun 16, 2022
Tudor Opens LA Flagship BoutiqueWatchesJun 29, 2022
Bulova Introduces New Frank Sinatra Watches
The brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.
Pictured is one of Bulova’s new “Summer Wind” timepieces from the company’s Frank Sinatra collection.
New York—Frank Sinatra fans will delight in two new timepieces from Bulova’s range dedicated to Ol’ Blue Eyes.
A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
Related stories will be right here …
A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
The “Summer Wind” watches are priced at $795 and $850.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
More on Watches
The Latest
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
