WatchesJun 16, 2022
Tudor Opens LA Flagship BoutiqueWatchesJun 29, 2022
Bulova Introduces New Frank Sinatra Watches
The brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.
Pictured is one of Bulova’s new “Summer Wind” timepieces from the company’s Frank Sinatra collection.
New York—Frank Sinatra fans will delight in two new timepieces from Bulova’s range dedicated to Ol’ Blue Eyes.
A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
Related stories will be right here …
A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
The “Summer Wind” watches are priced at $795 and $850.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
Editors' Picks
Sponsored by
More on Watches
The Latest
PodcastsMay 20, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
