WatchesJun 16, 2022
Tudor Opens LA Flagship BoutiqueWatchesJun 29, 2022
Bulova Introduces New Frank Sinatra Watches
The brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.
Pictured is one of Bulova’s new “Summer Wind” timepieces from the company’s Frank Sinatra collection.
New York—Frank Sinatra fans will delight in two new timepieces from Bulova’s range dedicated to Ol’ Blue Eyes.
A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
Related stories will be right here …
A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
The “Summer Wind” watches are priced at $795 and $850.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
More on Watches
The Latest
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
