Timex Launches ‘Stranger Things’ Watch Collection
With the series set in the 1980s, the company is reviving three of its watches from the decade.

The company is partnering with Netflix’s “Stranger Things” on a timepiece collection, releasing it as the new season debuts.
The show follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
Since the series is set in the early 1980s, Timex dug into its archive to bring back three “cult classic” watches from the decade: the Timex Camper, the Timex T80, and the Timex Atlantis.
SEE: The Timex x Stranger Things Collection
“Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history's most expressive decades that transcends through all generations. ”
The partnership is a natural fit as Timex watches have been worn by characters on the show. Sheriff Hopper has been seen sporting a Timex Atlantis while Lucas Sinclair will wear a Timex Camper from the Stranger Things collection in the upcoming season.
Each new style has graphics from the show on the dial and has a customized alarm with the Stranger Things melody.
The watches also have an “Indiglo” backlight, a Timex feature that uses an electroluminescent panel to evenly illuminate the watch dial. The backlight reveals hidden images.
The two digital watches—the Timex T80 (34mm) and the Timex Atlantis (40mm)—both debuted around the time of character Will Byers’ mysterious disappearance in 1983, noted Timex.
The Timex T80 has a stainless steel case and bracelet. The Timex Atlantis is crafted in a resin case with resin bracelet. The analog quartz Timex Camper watch (40 mm) has a resin case and comes with a resin strap and an interchangeable fabric strap.
The Camper watch features upside down numerals. The Atlantis watch, meanwhile, features a surprise when the clock strikes 3 p.m., with the display revealing the “alternate reality of the Upside Down” for 20 seconds, per the company.
The watches, available now on the Timex website, each retail for $89.
Volume one of season four of “Stranger Things” is now available on Netflix with volume two launching July 1.
The Latest

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.


The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.

An across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

LeVian is remembered for her unwavering commitment to her family, community, and helping others.

The retail show is open to the public and will run July 24-27.

The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.

The pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.

The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

Bonhams will offer the “Kat Florence Lumina” at its May 22 jewelry auction.

In March 2022, the men went into a jewelry store in Beverly Hills and smashed the display cases with sledgehammers and crowbars.

The 51 unique watches from Sotheby’s three-day sale and immersive exhibition all found buyers, with the top lot selling for $229,955.