WatchesApr 14, 2022
Kendra Scott Debuts First Watch CollectionWatchesMay 31, 2022
Timex Launches ‘Stranger Things’ Watch Collection
With the series set in the 1980s, the company is reviving three of its watches from the decade.
The Timex Atlantis x Stranger Things 40mm watch ($89). The watch company has partnered with the Netflix series on a collection, just in time for the show’s new season.
Middlebury, Conn.—Timex announced a strange collaboration last week.
The company is partnering with Netflix’s “Stranger Things” on a timepiece collection, releasing it as the new season debuts.
The show follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
Since the series is set in the early 1980s, Timex dug into its archive to bring back three “cult classic” watches from the decade: the Timex Camper, the Timex T80, and the Timex Atlantis.
SEE: The Timex x Stranger Things Collection
The company is partnering with Netflix’s “Stranger Things” on a timepiece collection, releasing it as the new season debuts.
The show follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
Since the series is set in the early 1980s, Timex dug into its archive to bring back three “cult classic” watches from the decade: the Timex Camper, the Timex T80, and the Timex Atlantis.
SEE: The Timex x Stranger Things Collection
The Timex Atlantis x Stranger Things watch. Each watch in the collection retails for $89.
The Timex Camper x Stranger Things watch will be worn by character Lucas Sinclair.
The Timex T80 x Stranger Things watch. The new watches all have an “Indiglo” backlight, a feature that uses an electroluminescent panel to evenly illuminate the watch dial.
“With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment, ” said Shari Fabiani, senior vice president of brand marketing and creative services at Timex Group.
“Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history's most expressive decades that transcends through all generations. ”
The partnership is a natural fit as Timex watches have been worn by characters on the show. Sheriff Hopper has been seen sporting a Timex Atlantis while Lucas Sinclair will wear a Timex Camper from the Stranger Things collection in the upcoming season.
Related stories will be right here …
“Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history's most expressive decades that transcends through all generations. ”
The partnership is a natural fit as Timex watches have been worn by characters on the show. Sheriff Hopper has been seen sporting a Timex Atlantis while Lucas Sinclair will wear a Timex Camper from the Stranger Things collection in the upcoming season.
Each new style has graphics from the show on the dial and has a customized alarm with the Stranger Things melody.
The watches also have an “Indiglo” backlight, a Timex feature that uses an electroluminescent panel to evenly illuminate the watch dial. The backlight reveals hidden images.
The two digital watches—the Timex T80 (34mm) and the Timex Atlantis (40mm)—both debuted around the time of character Will Byers’ mysterious disappearance in 1983, noted Timex.
The Timex T80 has a stainless steel case and bracelet. The Timex Atlantis is crafted in a resin case with resin bracelet. The analog quartz Timex Camper watch (40 mm) has a resin case and comes with a resin strap and an interchangeable fabric strap.
The Camper watch features upside down numerals. The Atlantis watch, meanwhile, features a surprise when the clock strikes 3 p.m., with the display revealing the “alternate reality of the Upside Down” for 20 seconds, per the company.
The watches, available now on the Timex website, each retail for $89.
Volume one of season four of “Stranger Things” is now available on Netflix with volume two launching July 1.
More on Watches
The Latest
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
