WatchesApr 14, 2022
Kendra Scott Debuts First Watch CollectionWatchesMay 31, 2022
Timex Launches ‘Stranger Things’ Watch Collection
With the series set in the 1980s, the company is reviving three of its watches from the decade.
The Timex Atlantis x Stranger Things 40mm watch ($89). The watch company has partnered with the Netflix series on a collection, just in time for the show’s new season.
Middlebury, Conn.—Timex announced a strange collaboration last week.
The company is partnering with Netflix’s “Stranger Things” on a timepiece collection, releasing it as the new season debuts.
The show follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
Since the series is set in the early 1980s, Timex dug into its archive to bring back three “cult classic” watches from the decade: the Timex Camper, the Timex T80, and the Timex Atlantis.
SEE: The Timex x Stranger Things Collection
The company is partnering with Netflix’s “Stranger Things” on a timepiece collection, releasing it as the new season debuts.
The show follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
Since the series is set in the early 1980s, Timex dug into its archive to bring back three “cult classic” watches from the decade: the Timex Camper, the Timex T80, and the Timex Atlantis.
SEE: The Timex x Stranger Things Collection
The Timex Atlantis x Stranger Things watch. Each watch in the collection retails for $89.
The Timex Camper x Stranger Things watch will be worn by character Lucas Sinclair.
The Timex T80 x Stranger Things watch. The new watches all have an “Indiglo” backlight, a feature that uses an electroluminescent panel to evenly illuminate the watch dial.
“With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment, ” said Shari Fabiani, senior vice president of brand marketing and creative services at Timex Group.
“Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history's most expressive decades that transcends through all generations. ”
The partnership is a natural fit as Timex watches have been worn by characters on the show. Sheriff Hopper has been seen sporting a Timex Atlantis while Lucas Sinclair will wear a Timex Camper from the Stranger Things collection in the upcoming season.
Related stories will be right here …
“Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history's most expressive decades that transcends through all generations. ”
The partnership is a natural fit as Timex watches have been worn by characters on the show. Sheriff Hopper has been seen sporting a Timex Atlantis while Lucas Sinclair will wear a Timex Camper from the Stranger Things collection in the upcoming season.
Each new style has graphics from the show on the dial and has a customized alarm with the Stranger Things melody.
The watches also have an “Indiglo” backlight, a Timex feature that uses an electroluminescent panel to evenly illuminate the watch dial. The backlight reveals hidden images.
The two digital watches—the Timex T80 (34mm) and the Timex Atlantis (40mm)—both debuted around the time of character Will Byers’ mysterious disappearance in 1983, noted Timex.
The Timex T80 has a stainless steel case and bracelet. The Timex Atlantis is crafted in a resin case with resin bracelet. The analog quartz Timex Camper watch (40 mm) has a resin case and comes with a resin strap and an interchangeable fabric strap.
The Camper watch features upside down numerals. The Atlantis watch, meanwhile, features a surprise when the clock strikes 3 p.m., with the display revealing the “alternate reality of the Upside Down” for 20 seconds, per the company.
The watches, available now on the Timex website, each retail for $89.
Volume one of season four of “Stranger Things” is now available on Netflix with volume two launching July 1.
More on Watches
The Latest
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship StoreLocated in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff ConcernsWhat’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.
