WatchesJun 01, 2022
Actor Jacob Elordi Is TAG Heuer’s Newest AmbassadorWatchesJun 16, 2022
Tudor Opens LA Flagship Boutique
It’s located at the Westfield Century City outdoor shopping center.
A view of the Tudor boutique, opened in February this year, in the open-air luxury shopping mall Westfield Century City
Los Angeles—Tudor is available at well over 100 retailers across the United States, but now Angeleno fans of the Swiss watch brand can visit its dedicated boutique in L.A.
Located in Westfield Century City, the boutique opened earlier this year via a partnership with watch retailer Westime.
“Tudor is excited to work with longstanding retail partner Westime to open our first mono-brand boutique in Los Angeles,” a company spokesperson said.
“This will further cement a strong presence in the United States for Tudor as well as expand our brand awareness and network.”
The Westfield Century City mall is an open-air luxury shopping center two miles west of Beverly Hill’s famed Rodeo Drive.
The new watch boutique is adorned in Tudor’s signature red, black, and gray brand colors, rendered in a mix of interior finishes for a juxtaposition of textures, the brand explained.
Tudor’s motto, “Born to Dare,” is prominently displayed alongside cases of men’s and women’s classic, sport, diving, and heritage-inspired watches, as well as seating areas for a relaxed try-on experience.
Leaning into the brand’s heritage, a wall of eclectic vintage items such as sporting goods bridges the gap between Tudor’s modern and classic styles.
“We’re proud to open Tudor’s first boutique in Los Angeles, the city that Westime has called home for 35 years,” Westime President Greg Simonian said.
“The mono-brand boutique will allow customers to dive deep into Tudor’s full collection of mechanical timepieces in a setting that reflects the ethos of the brand.”
Related stories will be right here …
Located in Westfield Century City, the boutique opened earlier this year via a partnership with watch retailer Westime.
“Tudor is excited to work with longstanding retail partner Westime to open our first mono-brand boutique in Los Angeles,” a company spokesperson said.
Tudor’s brand colors, along with its motto, #borntodare, decorate the new Los Angeles boutique’s interior design.
“This will further cement a strong presence in the United States for Tudor as well as expand our brand awareness and network.”
The Westfield Century City mall is an open-air luxury shopping center two miles west of Beverly Hill’s famed Rodeo Drive.
The new watch boutique is adorned in Tudor’s signature red, black, and gray brand colors, rendered in a mix of interior finishes for a juxtaposition of textures, the brand explained.
Los Angeles’ first dedicated Tudor boutique is the result of a partnership with watch retailer Westime.
Tudor’s motto, “Born to Dare,” is prominently displayed alongside cases of men’s and women’s classic, sport, diving, and heritage-inspired watches, as well as seating areas for a relaxed try-on experience.
Leaning into the brand’s heritage, a wall of eclectic vintage items such as sporting goods bridges the gap between Tudor’s modern and classic styles.
“We’re proud to open Tudor’s first boutique in Los Angeles, the city that Westime has called home for 35 years,” Westime President Greg Simonian said.
“The mono-brand boutique will allow customers to dive deep into Tudor’s full collection of mechanical timepieces in a setting that reflects the ethos of the brand.”
More on Watches
The Latest
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
