WatchesJun 01, 2022
Actor Jacob Elordi Is TAG Heuer’s Newest AmbassadorWatchesJun 16, 2022
Tudor Opens LA Flagship Boutique
It’s located at the Westfield Century City outdoor shopping center.
A view of the Tudor boutique, opened in February this year, in the open-air luxury shopping mall Westfield Century City
Los Angeles—Tudor is available at well over 100 retailers across the United States, but now Angeleno fans of the Swiss watch brand can visit its dedicated boutique in L.A.
Located in Westfield Century City, the boutique opened earlier this year via a partnership with watch retailer Westime.
“Tudor is excited to work with longstanding retail partner Westime to open our first mono-brand boutique in Los Angeles,” a company spokesperson said.
“This will further cement a strong presence in the United States for Tudor as well as expand our brand awareness and network.”
The Westfield Century City mall is an open-air luxury shopping center two miles west of Beverly Hill’s famed Rodeo Drive.
The new watch boutique is adorned in Tudor’s signature red, black, and gray brand colors, rendered in a mix of interior finishes for a juxtaposition of textures, the brand explained.
Tudor’s motto, “Born to Dare,” is prominently displayed alongside cases of men’s and women’s classic, sport, diving, and heritage-inspired watches, as well as seating areas for a relaxed try-on experience.
Leaning into the brand’s heritage, a wall of eclectic vintage items such as sporting goods bridges the gap between Tudor’s modern and classic styles.
“We’re proud to open Tudor’s first boutique in Los Angeles, the city that Westime has called home for 35 years,” Westime President Greg Simonian said.
“The mono-brand boutique will allow customers to dive deep into Tudor’s full collection of mechanical timepieces in a setting that reflects the ethos of the brand.”
Related stories will be right here …
Located in Westfield Century City, the boutique opened earlier this year via a partnership with watch retailer Westime.
“Tudor is excited to work with longstanding retail partner Westime to open our first mono-brand boutique in Los Angeles,” a company spokesperson said.
Tudor’s brand colors, along with its motto, #borntodare, decorate the new Los Angeles boutique’s interior design.
“This will further cement a strong presence in the United States for Tudor as well as expand our brand awareness and network.”
The Westfield Century City mall is an open-air luxury shopping center two miles west of Beverly Hill’s famed Rodeo Drive.
The new watch boutique is adorned in Tudor’s signature red, black, and gray brand colors, rendered in a mix of interior finishes for a juxtaposition of textures, the brand explained.
Los Angeles’ first dedicated Tudor boutique is the result of a partnership with watch retailer Westime.
Tudor’s motto, “Born to Dare,” is prominently displayed alongside cases of men’s and women’s classic, sport, diving, and heritage-inspired watches, as well as seating areas for a relaxed try-on experience.
Leaning into the brand’s heritage, a wall of eclectic vintage items such as sporting goods bridges the gap between Tudor’s modern and classic styles.
“We’re proud to open Tudor’s first boutique in Los Angeles, the city that Westime has called home for 35 years,” Westime President Greg Simonian said.
“The mono-brand boutique will allow customers to dive deep into Tudor’s full collection of mechanical timepieces in a setting that reflects the ethos of the brand.”
More on Watches
The Latest
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
Brought to you by
Are Earrings an Overlooked Category? What Retailers Need to Know NowAs the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
AuctionsOct 23, 2025
Freeman’s | Hindman Names New VP, Senior Specialist for Jewelry & WatchesAlexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.
TrendsOct 22, 2025
The Taylor Swift Effect: Antique Diamonds EditionThe superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.
TrendsOct 22, 2025
Don’t Forget These Diamond Jewelry Trends When Stocking for the HolidaysRetailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
AuctionsOct 22, 2025
Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva AuctionThe nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.
SourcingOct 22, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 22, 2025
Tiffany & Co.’s ‘Bird on a Rock’ Finds New PerchChief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.
Events & AwardsOct 22, 2025
JFC Kicks Off Halloween Costume ChallengeFive dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.
Events & AwardsOct 22, 2025
Hillsborough Antique Show Gets New OwnerRecently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.
GradingOct 21, 2025
GIA Examines Rare Bicolor Pink DiamondThe stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.
MajorsOct 21, 2025
Pomellato Brings ‘Global Attitude’ to Rodeo Drive FlagshipHollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.
Lab-GrownOct 21, 2025
Grown Brilliance Opens First FlagshipThe New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.
Events & AwardsOct 21, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
AuctionsOct 20, 2025
Sotheby's To Auction 10-Carat Vivid Pink DiamondMaking its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.
SourcingOct 20, 2025
2 Mozambique Police Officers Killed at Gemfields’ Ruby MineThey were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.
CrimeOct 20, 2025
See the ‘Priceless’ Jewels Stolen During Daytime Heist at the Louvre It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.
SourcingOct 20, 2025
Pristine Gems Names New Director of European SalesGemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.
IndependentsOct 17, 2025
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.
Events & AwardsOct 17, 2025
An Edit of Italian Jewels Is Coming to NYCThe new showcase dedicated to Italian jewelry design is set for Oct. 29-30.
TrendsOct 17, 2025
Piece of the Week: Judi Powers Jewelry’s ‘Stella’ EarringsTake a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.
