TAG Heuer, Hublot Will Have New CEOs
Luxury giant LVMH is reshuffling the leadership in its watches division.

Julien Tornare, the current CEO of TAG Heuer, will become CEO of Hublot, effective Sept. 1. He succeeds Ricardo Guadalupe, who has been CEO of the brand since 2012.
Guadalupe wants to step back from operational management, LVMH said, and has been appointed honorary president of Hublot.
Frédéric Arnault, CEO of LVMH’s Watches Division, thanked Ricardo for his service, which also included eight years as Hublot’s managing director.
“Hublot is one of the few watchmaking manufacturers that emerged and achieved such success in the 21st century by breaking design codes, communication barriers, and exploring new frontiers in watchmaking,” said Arnault.
“Ricardo truly embodied Hublot and its development particularly through his product vision, deep industry knowledge, and relationships with all business and industrial partners.”
Guadalupe started his career as a product manager at Bulgari Horlogerie. In 1994, he joined Blancpain alongside Jean-Claude Biver just after the brand’s acquisition by Swatch Group.
He served as sales and marketing director of Blancpain from 1997 to 2001, later becoming a consultant for independent watch brands.
In 2004, Guadalupe worked alongside Biver again, this time at Hublot. The company launched the Big Bang, one of its most popular models, in 2005.
Guadalupe joined the LVMH in 2008 when the luxury giant acquired Hublot.
Arnault also congratulated Tornare on his role leading Hublot, stating it, “marks the beginning of a new chapter dedicated to the future of our maison and the strengthening of its unique position among leading watch brands.”
Tornare has been in the watchmaking industry for 26 years, starting with two years at Raymond Weil.
He later joined Richemont-owned Vacheron Constantin as its director for the Swiss market, then its U.S. president, followed by his role as HQ international sales director, and then managing director for Asia Pacific.
Tornare then took on the CEO role at Zenith.
Antoine Pin, who has served as general manager of Bulgari Horlogerie since September 2019, will take over as CEO of TAG Heuer on Sept. 1.
Pin started his career with TAG Heuer in 1994 as junior sales manager for DFS and the Middle East, later taking on the role of product manager.
In 2002, Pin joined LVMH as the international marketing director for Zenith.
He also has held various management roles at LVMH Watches & Jewelry U.K., TAG Heuer Japan and Korea, then Bulgari Greater China and Australia. Pin was later promoted to executive vice president of Berluti.
In 2019, he joined Bulgari as the watch business unit managing director for Bulgari Horlogerie.
“I am also delighted to welcome Antoine into our Watches Division at TAG Heuer. His extensive international experience, expertise, and well-recognized passion for watches will be major assets in continuing TAG Heuer’s growth and elevation,” Arnault said.
The Latest

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

The entrepreneur and “Shark Tank” star will share his top tips for success.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Two existing executives have been given new roles.


Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.