MajorsJul 16, 2024
Kering Appoints New President for Americas RegionWatchesJul 18, 2024
TAG Heuer, Hublot Will Have New CEOs
Luxury giant LVMH is reshuffling the leadership in its watches division.
On Sept. 1, Julien Tornare (left), current CEO of TAG Heuer, will become CEO of Hublot. Antoine Pin, now the general manager of Bulgari’s watch business, will take over Tornare’s role as CEO of TAG Heuer. (Images courtesy of LinkedIn)
Paris—LVMH has named two new CEOs within its watches divisions.
Julien Tornare, the current CEO of TAG Heuer, will become CEO of Hublot, effective Sept. 1. He succeeds Ricardo Guadalupe, who has been CEO of the brand since 2012.
Guadalupe wants to step back from operational management, LVMH said, and has been appointed honorary president of Hublot.
Frédéric Arnault, CEO of LVMH’s Watches Division, thanked Ricardo for his service, which also included eight years as Hublot’s managing director.
“Hublot is one of the few watchmaking manufacturers that emerged and achieved such success in the 21st century by breaking design codes, communication barriers, and exploring new frontiers in watchmaking,” said Arnault.
“Ricardo truly embodied Hublot and its development particularly through his product vision, deep industry knowledge, and relationships with all business and industrial partners.”
Guadalupe started his career as a product manager at Bulgari Horlogerie. In 1994, he joined Blancpain alongside Jean-Claude Biver just after the brand’s acquisition by Swatch Group.
He served as sales and marketing director of Blancpain from 1997 to 2001, later becoming a consultant for independent watch brands.
In 2004, Guadalupe worked alongside Biver again, this time at Hublot. The company launched the Big Bang, one of its most popular models, in 2005.
Guadalupe joined the LVMH in 2008 when the luxury giant acquired Hublot.
Arnault also congratulated Tornare on his role leading Hublot, stating it, “marks the beginning of a new chapter dedicated to the future of our maison and the strengthening of its unique position among leading watch brands.”
Tornare has been in the watchmaking industry for 26 years, starting with two years at Raymond Weil.
He later joined Richemont-owned Vacheron Constantin as its director for the Swiss market, then its U.S. president, followed by his role as HQ international sales director, and then managing director for Asia Pacific.
Tornare then took on the CEO role at Zenith.
Related stories will be right here …
Julien Tornare, the current CEO of TAG Heuer, will become CEO of Hublot, effective Sept. 1. He succeeds Ricardo Guadalupe, who has been CEO of the brand since 2012.
Guadalupe wants to step back from operational management, LVMH said, and has been appointed honorary president of Hublot.
Frédéric Arnault, CEO of LVMH’s Watches Division, thanked Ricardo for his service, which also included eight years as Hublot’s managing director.
“Hublot is one of the few watchmaking manufacturers that emerged and achieved such success in the 21st century by breaking design codes, communication barriers, and exploring new frontiers in watchmaking,” said Arnault.
“Ricardo truly embodied Hublot and its development particularly through his product vision, deep industry knowledge, and relationships with all business and industrial partners.”
Guadalupe started his career as a product manager at Bulgari Horlogerie. In 1994, he joined Blancpain alongside Jean-Claude Biver just after the brand’s acquisition by Swatch Group.
He served as sales and marketing director of Blancpain from 1997 to 2001, later becoming a consultant for independent watch brands.
In 2004, Guadalupe worked alongside Biver again, this time at Hublot. The company launched the Big Bang, one of its most popular models, in 2005.
Guadalupe joined the LVMH in 2008 when the luxury giant acquired Hublot.
Arnault also congratulated Tornare on his role leading Hublot, stating it, “marks the beginning of a new chapter dedicated to the future of our maison and the strengthening of its unique position among leading watch brands.”
Tornare has been in the watchmaking industry for 26 years, starting with two years at Raymond Weil.
He later joined Richemont-owned Vacheron Constantin as its director for the Swiss market, then its U.S. president, followed by his role as HQ international sales director, and then managing director for Asia Pacific.
Tornare then took on the CEO role at Zenith.
Antoine Pin, who has served as general manager of Bulgari Horlogerie since September 2019, will take over as CEO of TAG Heuer on Sept. 1.
Pin started his career with TAG Heuer in 1994 as junior sales manager for DFS and the Middle East, later taking on the role of product manager.
In 2002, Pin joined LVMH as the international marketing director for Zenith.
He also has held various management roles at LVMH Watches & Jewelry U.K., TAG Heuer Japan and Korea, then Bulgari Greater China and Australia. Pin was later promoted to executive vice president of Berluti.
In 2019, he joined Bulgari as the watch business unit managing director for Bulgari Horlogerie.
“I am also delighted to welcome Antoine into our Watches Division at TAG Heuer. His extensive international experience, expertise, and well-recognized passion for watches will be major assets in continuing TAG Heuer’s growth and elevation,” Arnault said.
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
