“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Charles & Colvard Is Now Selling Lab-Grown Diamonds
The line, exclusive to Charles & Colvard, is called “Caydia.”

Research Triangle Park, N.C.—Charles & Colvard has branched out into a category that was seemingly inevitable for the moissanite maker—lab-grown diamonds.
The company announced Tuesday the launch of “Caydia,” a brand of premium lab-grown diamonds that will be exclusive to Charles & Colvard and complement “Forever One,” the company’s line of colorless (D, E, F) moissanite introduced in 2015.
Charles & Colvard called the addition of lab-grown diamonds a “natural progression” for the company, which has been making gem-quality moissanite, a diamond simulant, since 1996.
“This is a pivotal moment for Charles & Colvard as we expand into the lab-grown diamond space,” said Don O’Connell, who took over as president and CEO in June.
“There is a growing awareness of and demand for lab-created gems, and now we offer two premium brands—Forever One moissanite and Caydia lab-grown diamonds. We believe this addition will allow us to … [capture] greater market share.”
Charles & Colvard declined to disclose the name and location of the company supplying its lab-grown diamonds.
It said certified gemologists hand-select the man-made stones for Caydia, which are E, F or G color on the Gemological Institute of America’s color-grading scale and at least VS1 clarity with excellent cut, polish and symmetry.
The diamonds range in size from a half-carat to 2 carats and are sold set into jewelry only.
The company said the International Gemological Institute will grade the majority of its lab-grown diamonds.
The initial assortment for Caydia, a trademarked moniker that is a combination of “cay,” a girl’s name with Greek origins that means pure, and “dia” from diamond, includes round brilliant cuts as well as cushions and ovals.
Right now, Caydia is sold only on CharlesandColvard.com.
The lab-grown diamonds are set into 14-karat and 18-karat gold as well as platinum and grouped into three categories: engagement rings and wedding bands, fine jewelry (meaning non-bridal pieces) and the “Signature Collection.”
There are simple bezel-set pendants, halo stud earrings, right-hand rings, huggies, tennis bracelets and fashion rings.
Prices start at $329 retail for a pair of 1/3-carat J-hoop earrings in 14-karat gold.
The 1-carat solitaire engagement rings on the site range from $2,800 to about $4,500, depending on the setting.
The highest-price piece on the website as of Wednesday morning was a 2 3/4-carat total weight cushion-cut lab-grown diamond
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.