Events & AwardsMar 12, 2024
DDG to Honor 3 Industry Veterans in VegasPolicies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Diamonds Do Good has launched “April = Diamonds Do Good Month,” an initiative in honor of the month’s birthstone.
New York– Global nonprofit Diamonds Do Good (DDG) announces its new initiative, “April = Diamonds Do Good Month.”
DDG is encouraging retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds, said the organization.
"We're thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds," said Kathy Corey, president of DDG and former owner of Day’s Jewelers.
"Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase."
Retailers who partner with DDG will have their logo and impact story included on the organization’s website.
The organization will assist with outreach to local news networks to spotlight the retailer’s market, collaborate on social media posts with tailored captions and images, suggest text and imagery for website headers, and deliver press release templates.
DDG will also provide educational materials for sales associates and branded DDG videos for in-store and website use.
Interested retailers can contact Madison Harvey at m.harvey@diamondsdogood.org.
Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond and Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow and Henebry’s, and Zachary’s Jewelers.
Related stories will be right here …
DDG is encouraging retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds, said the organization.
"We're thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds," said Kathy Corey, president of DDG and former owner of Day’s Jewelers.
"Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase."
Retailers who partner with DDG will have their logo and impact story included on the organization’s website.
The organization will assist with outreach to local news networks to spotlight the retailer’s market, collaborate on social media posts with tailored captions and images, suggest text and imagery for website headers, and deliver press release templates.
DDG will also provide educational materials for sales associates and branded DDG videos for in-store and website use.
Interested retailers can contact Madison Harvey at m.harvey@diamondsdogood.org.
Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond and Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow and Henebry’s, and Zachary’s Jewelers.
Formerly known as the Diamond Empowerment Fund, DDG is a nonprofit organization that aims to tell the world about the positive impact behind natural diamonds and the natural diamond industry.
The organization funds programs to provide youth in areas affected by the natural diamond industry with high-quality educations, including leadership development and entrepreneurial skill building, said DDG.
More on Policies & Issues
The Latest
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
Weekly QuizDec 12, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
MajorsDec 12, 2024
Mark Henry Appoints New Director of SalesCarrie Forman joins the brand to guide it into the next phase of growth with major and independent retailers in the U.S. and abroad.
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
CollectionsDec 12, 2024
The Jared Atelier x Vera Wang Collection Emphasizes EleganceThe high jewelry collection features 14 one-of-a-kind pieces, with serpent and ribbon motifs winding their way through the collection.
CrimeDec 11, 2024
Former Tiffany & Co. Factory Supervisor Sentenced for Stealing Precious Metals A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
GradingDec 11, 2024
IGI Set to Go Public Next WeekIn a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
AuctionsDec 11, 2024
Sotheby’s Important Watches Sale Fetches $16.6MThe offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
CollectionsDec 11, 2024
Stephanie Gottlieb Brings Natural Diamonds to StudsThe 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.
IndependentsDec 10, 2024
Sauer Opens First U.S. StoreThe Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says AdobeAn Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
Events & AwardsDec 10, 2024
AGTA Launches Scholarship for University of Arizona Geosciences StudentsThe inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
Events & AwardsDec 10, 2024
JA New York To Debut 2 New Pavilions at Spring 2025 ShowA Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
CollectionsDec 09, 2024
Ray Griffiths’ First Coffee Table Book Spans 5 Decades of Design“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
MajorsDec 09, 2024
Thomas Davis, Grant Mobley Join WJA Foundation Board Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
FinancialsDec 09, 2024
Movado’s Q3 Sales Down 3% Amid ‘Challenging’ EnvironmentThe retailer has been upping its marketing spend to drive revenue growth and brand awareness.
IndependentsDec 06, 2024
After 44 Years in Business, This Wisconsin Independent Is ClosingMike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
TrendsDec 06, 2024
Pantone’s Color of the Year Is a Delicious MousseThe color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
CollectionsDec 06, 2024
Piece of the Week: Cocoerow Fine Jewelry’s ‘Kokoro’ PendantThe Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
FinancialsDec 06, 2024
Roberto Coin Acquisition Gives Watches of Switzerland a Boost in H1The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
FinancialsDec 05, 2024
Signet Jewelers’ Q3 Sales Slide Amid Slow Engagement Ring Sales, Tech IssuesThe jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
SurveysDec 05, 2024
Consumer Confidence Rises Again in NovemberA more positive view of the current labor market boosted the Conference Board’s index last month.
