Policies & Issues

Diamonds Do Good Announces Its April Initiative

Policies & IssuesMar 27, 2024

Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

April Is Diamonds Do Good Month
Diamonds Do Good has launched “April = Diamonds Do Good Month,” an initiative in honor of the month’s birthstone.
New York– Global nonprofit Diamonds Do Good (DDG) announces its new initiative, “April = Diamonds Do Good Month.”

DDG is encouraging retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds, said the organization.

"We're thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds," said Kathy Corey, president of DDG and former owner of Day’s Jewelers.

"Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase."

Retailers who partner with DDG will have their logo and impact story included on the organization’s website.

The organization will assist with outreach to local news networks to spotlight the retailer’s market, collaborate on social media posts with tailored captions and images, suggest text and imagery for website headers, and deliver press release templates. 

DDG will also provide educational materials for sales associates and branded DDG videos for in-store and website use. 

Interested retailers can contact Madison Harvey at m.harvey@diamondsdogood.org

Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond and Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow and Henebry’s, and Zachary’s Jewelers.

 Related stories will be right here … 

Formerly known as the Diamond Empowerment Fund, DDG is a nonprofit organization that aims to tell the world about the positive impact behind natural diamonds and the natural diamond industry.

The organization funds programs to provide youth in areas affected by the natural diamond industry with high-quality educations, including leadership development and entrepreneurial skill building, said DDG. 

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