Diamonds Do Good Announces Its April Initiative
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

DDG is encouraging retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds, said the organization.
"We're thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds," said Kathy Corey, president of DDG and former owner of Day’s Jewelers.
"Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase."
Retailers who partner with DDG will have their logo and impact story included on the organization’s website.
The organization will assist with outreach to local news networks to spotlight the retailer’s market, collaborate on social media posts with tailored captions and images, suggest text and imagery for website headers, and deliver press release templates.
DDG will also provide educational materials for sales associates and branded DDG videos for in-store and website use.
Interested retailers can contact Madison Harvey at m.harvey@diamondsdogood.org.
Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond and Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow and Henebry’s, and Zachary’s Jewelers.
Formerly known as the Diamond Empowerment Fund, DDG is a nonprofit organization that aims to tell the world about the positive impact behind natural diamonds and the natural diamond industry.
The organization funds programs to provide youth in areas affected by the natural diamond industry with high-quality educations, including leadership development and entrepreneurial skill building, said DDG.
The Latest

A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.

The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.

The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The new integration allows users to manage shipments directly from the Shopify dashboard.


At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.