Events & AwardsMar 12, 2024
DDG to Honor 3 Industry Veterans in VegasPolicies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Diamonds Do Good has launched “April = Diamonds Do Good Month,” an initiative in honor of the month’s birthstone.
New York– Global nonprofit Diamonds Do Good (DDG) announces its new initiative, “April = Diamonds Do Good Month.”
DDG is encouraging retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds, said the organization.
"We're thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds," said Kathy Corey, president of DDG and former owner of Day’s Jewelers.
"Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase."
Retailers who partner with DDG will have their logo and impact story included on the organization’s website.
The organization will assist with outreach to local news networks to spotlight the retailer’s market, collaborate on social media posts with tailored captions and images, suggest text and imagery for website headers, and deliver press release templates.
DDG will also provide educational materials for sales associates and branded DDG videos for in-store and website use.
Interested retailers can contact Madison Harvey at m.harvey@diamondsdogood.org.
Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond and Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow and Henebry’s, and Zachary’s Jewelers.
Related stories will be right here …
DDG is encouraging retailers to educate, equip, and empower their customers to better understand the powerful, life-changing impact behind their purchase of natural diamonds, said the organization.
"We're thrilled to partner with retailers across the country to spread awareness about the positive contributions of natural diamonds," said Kathy Corey, president of DDG and former owner of Day’s Jewelers.
"Together, we can empower consumers to make informed choices and understand the life-changing impact behind their natural diamond purchase."
Retailers who partner with DDG will have their logo and impact story included on the organization’s website.
The organization will assist with outreach to local news networks to spotlight the retailer’s market, collaborate on social media posts with tailored captions and images, suggest text and imagery for website headers, and deliver press release templates.
DDG will also provide educational materials for sales associates and branded DDG videos for in-store and website use.
Interested retailers can contact Madison Harvey at m.harvey@diamondsdogood.org.
Early participating retailers include Christopher’s Fine Jewelry, Day’s Jewelers, Fred Meyer Jewelers, Greenwich St. Jewelers, Helzberg Diamonds, John Mays Jewelers, Lasker Jewelers and Diamonds, Lux Bond and Green, MJ Christensen, Nungu Diamonds, Padis Jewelers, Saslow and Henebry’s, and Zachary’s Jewelers.
Formerly known as the Diamond Empowerment Fund, DDG is a nonprofit organization that aims to tell the world about the positive impact behind natural diamonds and the natural diamond industry.
The organization funds programs to provide youth in areas affected by the natural diamond industry with high-quality educations, including leadership development and entrepreneurial skill building, said DDG.
Editors' Picks
Sponsored by
More on Policies & Issues
The Latest
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Weekly QuizJul 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
