Boucheron Bets on Las Vegas
The brand has opened its second U.S. location in the Fontainebleau resort and casino.

The 1,560-square-foot space is located in the Fontainebleau resort and casino.
Boucheron, a Kering-owned brand, said it chose Las Vegas as its landing point as it is a premier destination for high-end brands and discerning clientele.
The location was designed to evoke a warm atmosphere where clients can feel at home while they view the brand’s collections, including “Quatre” and “Serpent Bohème,” as well as bridal and high jewelry pieces, said Boucheron.

It was designed with inspiration from both the Parisian architecture that is seen at its Place Vendôme boutique that founder Frédéric Boucheron opened in 1893 and the brand’s Art Deco aesthetic.
The façade showcases glass prisms with a grosgrain motif in Boucheron’s green color, along with emerald-cut designs reminiscent of the brand’s logo and the shape of Place Vendôme when seen from a bird’s-eye view.
Inside, the molded green marble frames, black metal accents, and symmetry nod to its Art Deco aesthetic, with geometric shapes, bold colors, and ornamentation.
The work of Pierre Chareau, a French architect and designer, was also used as inspiration when designing this location, which Boucheron said blends its Parisian heritage with the energy and spirit of Las Vegas.
The combination can be seen through the use of colorful furniture and bright, moiré wallpaper.
The VIP area nods to the Jardin d’Hiver room, which translates to The Winter Garden, at the Place Vendôme boutique with floral motifs.

It is decorated with a metallic, orange, blue, and green color palette to transform the original theme of Jardin d’Hiver to fit in with Las Vegas style.
There is floral wallpaper by French company Atelier d’Offard, which still uses traditional techniques from the 18th century alongside modern processes, and art by Franco-Swiss photographer and artist Erwan Frotin, who blend his diverse interests in botany, arts, and color theory in his work.
At the center of this area sits a coffee table that features “OSIS,” a surface finish developed by German design studio Ilot Ilov that uses salt crystals and color pigments on wood to create unique motifs.
The opening of the Las Vegas store follows the launch of its first U.S. location in September, as Boucheron is growing its presence in the American market. The brand first stepped into the U.S. at 747 Madison Ave. in New York City.
The new boutique, and second U.S. store, is located at 2777 S Las Vegas Blvd. in Las Vegas.
The Latest

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.


In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

Sponsored by the Gemological Institute of America

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.