Boucheron Bets on Las Vegas
The brand has opened its second U.S. location in the Fontainebleau resort and casino.

The 1,560-square-foot space is located in the Fontainebleau resort and casino.
Boucheron, a Kering-owned brand, said it chose Las Vegas as its landing point as it is a premier destination for high-end brands and discerning clientele.
The location was designed to evoke a warm atmosphere where clients can feel at home while they view the brand’s collections, including “Quatre” and “Serpent Bohème,” as well as bridal and high jewelry pieces, said Boucheron.

It was designed with inspiration from both the Parisian architecture that is seen at its Place Vendôme boutique that founder Frédéric Boucheron opened in 1893 and the brand’s Art Deco aesthetic.
The façade showcases glass prisms with a grosgrain motif in Boucheron’s green color, along with emerald-cut designs reminiscent of the brand’s logo and the shape of Place Vendôme when seen from a bird’s-eye view.
Inside, the molded green marble frames, black metal accents, and symmetry nod to its Art Deco aesthetic, with geometric shapes, bold colors, and ornamentation.
The work of Pierre Chareau, a French architect and designer, was also used as inspiration when designing this location, which Boucheron said blends its Parisian heritage with the energy and spirit of Las Vegas.
The combination can be seen through the use of colorful furniture and bright, moiré wallpaper.
The VIP area nods to the Jardin d’Hiver room, which translates to The Winter Garden, at the Place Vendôme boutique with floral motifs.

It is decorated with a metallic, orange, blue, and green color palette to transform the original theme of Jardin d’Hiver to fit in with Las Vegas style.
There is floral wallpaper by French company Atelier d’Offard, which still uses traditional techniques from the 18th century alongside modern processes, and art by Franco-Swiss photographer and artist Erwan Frotin, who blend his diverse interests in botany, arts, and color theory in his work.
At the center of this area sits a coffee table that features “OSIS,” a surface finish developed by German design studio Ilot Ilov that uses salt crystals and color pigments on wood to create unique motifs.
The opening of the Las Vegas store follows the launch of its first U.S. location in September, as Boucheron is growing its presence in the American market. The brand first stepped into the U.S. at 747 Madison Ave. in New York City.
The new boutique, and second U.S. store, is located at 2777 S Las Vegas Blvd. in Las Vegas.
The Latest

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.


Move over neck mess, the ear story is the way to make a layering statement today.

The New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

The red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.

The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.

De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

The collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.

He previously served as co-chair of the nonprofit’s beneficiary committee.

Its second collaboration with the conservationist features jewelry with dove and olive branch motifs.

The diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

The private equity firm has a plan to revive the mall staple.

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.