This New Bulgari Boutique Is on a Yacht
Starboard Luxury is bringing the Italian brand aboard The Ritz-Carlton Yacht Collection’s newest yacht.

Starboard Luxury, the luxury division of Starboard Group, teamed up with The Ritz-Carlton Yacht Collection and the jewelry brand to open a store on the “Ilma” vessel.
The boutique will feature the same “Italian artistry and Roman elegance” as Bulgari’s stores on land, said Starboard.
The store will offer a curated selection of jewelry, watches, and accessories from its “Serpenti,” “Bvlgari Bvlgari,” “B.zero1,” “Divas’ Dream,” and “Octo” collections.
“Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travelers,” said Stacy Shaw, senior vice president of Starboard Luxury and Resorts.
“This collaboration offers a very unique opportunity to discover Bulgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht.”
The yacht will also offer bespoke experiences designed to highlight the LVMH-owned brand’s offerings.
During each sailing, guests can meet a Bulgari representative to learn about the brand's history, heritage, craftsmanship, and product offerings.
For a more personalized experience, guests can arrange for private viewings, in-suite appointments, or private shopping sessions with a Bulgari representative.
A series of bespoke experiences, including chef-hosted five-star culinary events and shoreside adventures offering a behind-the-scenes look at Bulgari, will debut throughout Ilma’s inaugural season.
“We are immensely proud of this collaboration that embodies excellence and sophistication, and we’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience,” said Elodie Thellier, Bulgari president of Latin America and the Caribbean.
“We look forward to welcoming Ilma guests to the Bulgari boutique to discover not only our most iconic collections of jewelry, timepieces, and accessories but also to experience the richness of Italian hospitality.”
The Latest

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.


The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

























