This New Bulgari Boutique Is on a Yacht
Starboard Luxury is bringing the Italian brand aboard The Ritz-Carlton Yacht Collection’s newest yacht.

Starboard Luxury, the luxury division of Starboard Group, teamed up with The Ritz-Carlton Yacht Collection and the jewelry brand to open a store on the “Ilma” vessel.
The boutique will feature the same “Italian artistry and Roman elegance” as Bulgari’s stores on land, said Starboard.
The store will offer a curated selection of jewelry, watches, and accessories from its “Serpenti,” “Bvlgari Bvlgari,” “B.zero1,” “Divas’ Dream,” and “Octo” collections.
“Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travelers,” said Stacy Shaw, senior vice president of Starboard Luxury and Resorts.
“This collaboration offers a very unique opportunity to discover Bulgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht.”
The yacht will also offer bespoke experiences designed to highlight the LVMH-owned brand’s offerings.
During each sailing, guests can meet a Bulgari representative to learn about the brand's history, heritage, craftsmanship, and product offerings.
For a more personalized experience, guests can arrange for private viewings, in-suite appointments, or private shopping sessions with a Bulgari representative.
A series of bespoke experiences, including chef-hosted five-star culinary events and shoreside adventures offering a behind-the-scenes look at Bulgari, will debut throughout Ilma’s inaugural season.
“We are immensely proud of this collaboration that embodies excellence and sophistication, and we’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience,” said Elodie Thellier, Bulgari president of Latin America and the Caribbean.
“We look forward to welcoming Ilma guests to the Bulgari boutique to discover not only our most iconic collections of jewelry, timepieces, and accessories but also to experience the richness of Italian hospitality.”
The Latest

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.


From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.





















