This New Bulgari Boutique Is on a Yacht
Starboard Luxury is bringing the Italian brand aboard The Ritz-Carlton Yacht Collection’s newest yacht.

Starboard Luxury, the luxury division of Starboard Group, teamed up with The Ritz-Carlton Yacht Collection and the jewelry brand to open a store on the “Ilma” vessel.
The boutique will feature the same “Italian artistry and Roman elegance” as Bulgari’s stores on land, said Starboard.
The store will offer a curated selection of jewelry, watches, and accessories from its “Serpenti,” “Bvlgari Bvlgari,” “B.zero1,” “Divas’ Dream,” and “Octo” collections.
“Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travelers,” said Stacy Shaw, senior vice president of Starboard Luxury and Resorts.
“This collaboration offers a very unique opportunity to discover Bulgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht.”
The yacht will also offer bespoke experiences designed to highlight the LVMH-owned brand’s offerings.
During each sailing, guests can meet a Bulgari representative to learn about the brand's history, heritage, craftsmanship, and product offerings.
For a more personalized experience, guests can arrange for private viewings, in-suite appointments, or private shopping sessions with a Bulgari representative.
A series of bespoke experiences, including chef-hosted five-star culinary events and shoreside adventures offering a behind-the-scenes look at Bulgari, will debut throughout Ilma’s inaugural season.
“We are immensely proud of this collaboration that embodies excellence and sophistication, and we’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience,” said Elodie Thellier, Bulgari president of Latin America and the Caribbean.
“We look forward to welcoming Ilma guests to the Bulgari boutique to discover not only our most iconic collections of jewelry, timepieces, and accessories but also to experience the richness of Italian hospitality.”
The Latest

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.


The new show will take place Jan. 23-25, 2026.

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

























