Trove has brought its vintage-inspired jewelry boxes to New York City’s West Village neighborhood, home to its new flagship location.
New York—Trove, a Melbourne-based jewelry box company, is expanding to the United States, with its flagship opening in New York last week.
The storefront is located at 301 West 4th Street in New York City’s West Village neighborhood.
Founder Hanna Ward is driven by a nostalgic appreciation for the beauty of cherished objects, with her brand offering vintage-inspired jewelry boxes for treasured keepsakes and jewelry.
The space is designed with high-gloss ceilings in custom colors and bespoke wood furniture to craft a light and airy environment with a sophisticated look.
The store’s entryway was designed with high-gloss ceilings in custom colors and bespoke wood display furniture to create a light, airy environment.
The bright entryway transforms into a moody atmosphere with olive velvet wallpaper and floor-to-ceiling glass cabinetry displaying a selection of pieces from international jewelry designers, such as Tabayer, Sophie Keegan, Beck, Natalia Pas, and more.
Trove’s Designer in Residence program will showcase a rotating selection from jewelry designers in the store’s main space each month.
The program has launched with Fernando Jorge, a Brazilian high jeweler, whose work will be on display now through the end of December.
The company chose to highlight Jorge, whose pieces feature his signature Brazilian aesthetic with organic and fluid shapes, because his jewelry resonates with Trove’s dedication to quality and timeless design.
Fine art from celebrated female artists and designers are showcased throughout the flagship. Seen here, from top to bottom, are Danielle Mckinney’s “Winter Sonnet” and Juana Romani’s “Reclining Woman in Profile.”
Throughout the space, a curated collection of fine art pieces from female artists and designers can be seen.
Works by Line Vautrin, Rachel Lancaster, Sanam Khatibi, Danielle Mckinney, Paulina Olowska, Ewa Juszkiewicz, and Mia Middleton are highlighted to create an environment that honors the achievements of women in art and design, said the brand.
The flagship also blends historical and contemporary craftmanship with design work by acclaimed designers Misha Kahn, Gio Ponti, Tobia Scarpa, and Ian Collings.
A VIP lounge is located in the flagship as well, offering an intimate setting for private viewings.
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As Trove expands into the U.S., Jen Rubio, CEO of Away, has joined as a strategic business partner.
She will help oversee Trove’s expansion to refine its offerings for the American market, said the brand.
“This New York flagship brings Trove’s ethos to life for the first time in the United States, and with Jen’s vision and expertise, we’re prepared to bring our customers an unforgettable experience that reflects the quality, art, and craftsmanship behind every piece,” said Ward.
“From the lacquered finishes to the intricate detailing, each element is designed to provide timeless elegance for our customers’ most cherished pieces and memories.”
For more information on Trove and to view its jewelry boxes, visit the Trove website.
