Signet-Owned E-Tailer Rocksbox to Launch on Amazon
Rocksbox is the first banner owned by Signet to sell its jewelry through the retail giant.

The Signet Jewelers-owned banner will debut its Amazon storefront in October, just in time for Amazon Prime Days on Oct. 8-9.
Though Rocksbox’s jewelry is available on Amazon now, the official storefront debut is next month.
It marks the first time a banner under the Signet umbrella is selling its jewelry through Amazon.
The storefront will begin offering 65 SKUs, with plans to expand to around 200 products by the end of the year.
The initial offerings will include an assortment of fashion jewelry, like rings, earrings, necklaces, and bracelets, ranging in price from $25 to $95.
All Rocksbox jewelry offered will be eligible for Amazon Prime two-day shipping.
The brand’s shop on Amazon will feature some of its best-sellers, including the “Emily” ring and the “Kate” stud earrings.
Rocksbox began as a jewelry subscription/rental service founded by Meaghan Rose in 2012.
Signet acquired the company in 2021, and it recently pivoted to being an online retailer.
The company said at the time that it decided to make the change after noting a growing interest from customers in owning their pieces.
The Latest

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.


The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.




























