MajorsJul 02, 2024
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Signet-Owned E-Tailer Rocksbox to Launch on Amazon
Rocksbox is the first banner owned by Signet to sell its jewelry through the retail giant.
Rocksbox, an online jewelry retailer owned by Signet Jewelers, is debuting its Amazon storefront next month.
Akron, Ohio—Jewelry e-tailer Rocksbox is heading to Amazon.
The Signet Jewelers-owned banner will debut its Amazon storefront in October, just in time for Amazon Prime Days on Oct. 8-9.
Though Rocksbox’s jewelry is available on Amazon now, the official storefront debut is next month.
It marks the first time a banner under the Signet umbrella is selling its jewelry through Amazon.
The storefront will begin offering 65 SKUs, with plans to expand to around 200 products by the end of the year.
The initial offerings will include an assortment of fashion jewelry, like rings, earrings, necklaces, and bracelets, ranging in price from $25 to $95.
Related stories will be right here …
The Signet Jewelers-owned banner will debut its Amazon storefront in October, just in time for Amazon Prime Days on Oct. 8-9.
Though Rocksbox’s jewelry is available on Amazon now, the official storefront debut is next month.
It marks the first time a banner under the Signet umbrella is selling its jewelry through Amazon.
A screenshot of the Amazon listing for Rocksbox’s “Aega” earrings set
The storefront will begin offering 65 SKUs, with plans to expand to around 200 products by the end of the year.
The initial offerings will include an assortment of fashion jewelry, like rings, earrings, necklaces, and bracelets, ranging in price from $25 to $95.
All Rocksbox jewelry offered will be eligible for Amazon Prime two-day shipping.
The brand’s shop on Amazon will feature some of its best-sellers, including the “Emily” ring and the “Kate” stud earrings.
Rocksbox began as a jewelry subscription/rental service founded by Meaghan Rose in 2012.
Signet acquired the company in 2021, and it recently pivoted to being an online retailer.
The company said at the time that it decided to make the change after noting a growing interest from customers in owning their pieces.
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