MajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine JewelryMajorsJul 02, 2024
Rocksbox to End Rental Model, Transition to Online Store
Its subscription jewelry rental service will end next month.
Rocksbox will end its jewelry rental subscription service next month, transitioning to an e-tailer selling new and pre-owned jewelry.
New York—Jewelry subscription service Rocksbox is ending its rental service next month.
Launched in 2012 by then-CEO Meghan Rose, the company allows subscribers to rent up to three different pieces of jewelry every month for $21, with the option to swap out their picks for something new or buy the pieces.
It was acquired by Signet Jewelers in 2021 for an undisclosed amount, later expanding its fashion jewelry offerings to include demi-fine jewelry and pre-owned fine jewelry.
In December 2022, the company introduced a “buy it now” option to sell jewelry to non-subscribers.
Starting this month, the company plans to evolve into a solely e-commerce site with no subscriptions involved.
The site will offer new and pre-owned fine and fashion jewelry by fellow Signet banner Zales as well as designer brands, including Kendra Scott and Kate Spade.
There will also be styles available that are exclusive to Rocksbox.
Related stories will be right here …
Launched in 2012 by then-CEO Meghan Rose, the company allows subscribers to rent up to three different pieces of jewelry every month for $21, with the option to swap out their picks for something new or buy the pieces.
It was acquired by Signet Jewelers in 2021 for an undisclosed amount, later expanding its fashion jewelry offerings to include demi-fine jewelry and pre-owned fine jewelry.
In December 2022, the company introduced a “buy it now” option to sell jewelry to non-subscribers.
Starting this month, the company plans to evolve into a solely e-commerce site with no subscriptions involved.
The site will offer new and pre-owned fine and fashion jewelry by fellow Signet banner Zales as well as designer brands, including Kendra Scott and Kate Spade.
There will also be styles available that are exclusive to Rocksbox.
The company said it decided to make the change after noting a growing interest from customers in owning their pieces.
“We’ve increasingly seen customers interested in purchasing the jewelry outright and adding to their collection, especially styles that are pre-owned and from designers that represent their values,” said Rocksbox.
“We’ve also seen that the subscription rental model could be a barrier to some customers who are interested in Rocksbox jewelry but not able to commit to a monthly subscription fee.”
Removing the subscription element will make its jewelry more accessible for some shoppers, it said.
A 2023 survey by Rocksbox found that 78 percent of consumers were interested in purchasing pre-owned jewelry in the next 12 months.
The company has seen sales of pre-owned fine jewelry double this year, it said.
The rental subscription service will continue for existing subscribers through August.
More on Majors
The Latest
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Weekly QuizNov 14, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
WatchesNov 14, 2024
Grand Seiko Partners With Ben Bridge on First Hawaii Store The new Grand Seiko boutique is located in Honolulu’s Waikiki neighborhood.
SourcingNov 13, 2024
Gem Legacy Adventures Announces 2025 Trip Eleven spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
AuctionsNov 13, 2024
Aga Khan Emerald Sells for $8.8M, Sets RecordThe emerald brooch-turned-pendant returned to auction after 55 years, setting a world record for most expensive emerald sold at auction.
AuctionsNov 13, 2024
‘Exceptional’ Burmese Ruby Ring Tops $5M at Auction Phillips also sold a 1.21-carat fancy red diamond dubbed the “Red Miracle” for more than $1 million at its jewelry auction in Geneva.
MajorsNov 13, 2024
Ariana Grande, Anya Taylor-Joy Star in Holiday Jewelry CampaignsFrom Swarovski to Tiffany & Co., jewelry retailers are enlisting celebrities to highlight their holiday offerings.
MajorsNov 13, 2024
Royal Chain’s New Catalog Is Out NowThe 2024-2025 book introduces hundreds of new designs.
FinancialsNov 12, 2024
Cartier, Van Cleef & Arpels Continue to Shine for Richemont Richemont’s jewelry sales ticked up 2 percent in the first half of the year, while watch sales plummeted 17 percent.
GradingNov 12, 2024
GIA’s Next-Day Services Return for the HolidaysOffered by the lab since 2016, the holiday season special is good from now through mid-December.
