MajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine JewelryMajorsJul 02, 2024
Rocksbox to End Rental Model, Transition to Online Store
Its subscription jewelry rental service will end next month.
Rocksbox will end its jewelry rental subscription service next month, transitioning to an e-tailer selling new and pre-owned jewelry.
New York—Jewelry subscription service Rocksbox is ending its rental service next month.
Launched in 2012 by then-CEO Meghan Rose, the company allows subscribers to rent up to three different pieces of jewelry every month for $21, with the option to swap out their picks for something new or buy the pieces.
It was acquired by Signet Jewelers in 2021 for an undisclosed amount, later expanding its fashion jewelry offerings to include demi-fine jewelry and pre-owned fine jewelry.
In December 2022, the company introduced a “buy it now” option to sell jewelry to non-subscribers.
Starting this month, the company plans to evolve into a solely e-commerce site with no subscriptions involved.
The site will offer new and pre-owned fine and fashion jewelry by fellow Signet banner Zales as well as designer brands, including Kendra Scott and Kate Spade.
There will also be styles available that are exclusive to Rocksbox.
Related stories will be right here …
Launched in 2012 by then-CEO Meghan Rose, the company allows subscribers to rent up to three different pieces of jewelry every month for $21, with the option to swap out their picks for something new or buy the pieces.
It was acquired by Signet Jewelers in 2021 for an undisclosed amount, later expanding its fashion jewelry offerings to include demi-fine jewelry and pre-owned fine jewelry.
In December 2022, the company introduced a “buy it now” option to sell jewelry to non-subscribers.
Starting this month, the company plans to evolve into a solely e-commerce site with no subscriptions involved.
The site will offer new and pre-owned fine and fashion jewelry by fellow Signet banner Zales as well as designer brands, including Kendra Scott and Kate Spade.
There will also be styles available that are exclusive to Rocksbox.
The company said it decided to make the change after noting a growing interest from customers in owning their pieces.
“We’ve increasingly seen customers interested in purchasing the jewelry outright and adding to their collection, especially styles that are pre-owned and from designers that represent their values,” said Rocksbox.
“We’ve also seen that the subscription rental model could be a barrier to some customers who are interested in Rocksbox jewelry but not able to commit to a monthly subscription fee.”
Removing the subscription element will make its jewelry more accessible for some shoppers, it said.
A 2023 survey by Rocksbox found that 78 percent of consumers were interested in purchasing pre-owned jewelry in the next 12 months.
The company has seen sales of pre-owned fine jewelry double this year, it said.
The rental subscription service will continue for existing subscribers through August.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
