Rocksbox to End Rental Model, Transition to Online Store
Its subscription jewelry rental service will end next month.

Launched in 2012 by then-CEO Meghan Rose, the company allows subscribers to rent up to three different pieces of jewelry every month for $21, with the option to swap out their picks for something new or buy the pieces.
It was acquired by Signet Jewelers in 2021 for an undisclosed amount, later expanding its fashion jewelry offerings to include demi-fine jewelry and pre-owned fine jewelry.
In December 2022, the company introduced a “buy it now” option to sell jewelry to non-subscribers.
Starting this month, the company plans to evolve into a solely e-commerce site with no subscriptions involved.
The site will offer new and pre-owned fine and fashion jewelry by fellow Signet banner Zales as well as designer brands, including Kendra Scott and Kate Spade.
There will also be styles available that are exclusive to Rocksbox.
The company said it decided to make the change after noting a growing interest from customers in owning their pieces.
“We’ve increasingly seen customers interested in purchasing the jewelry outright and adding to their collection, especially styles that are pre-owned and from designers that represent their values,” said Rocksbox.
“We’ve also seen that the subscription rental model could be a barrier to some customers who are interested in Rocksbox jewelry but not able to commit to a monthly subscription fee.”
Removing the subscription element will make its jewelry more accessible for some shoppers, it said.
A 2023 survey by Rocksbox found that 78 percent of consumers were interested in purchasing pre-owned jewelry in the next 12 months.
The company has seen sales of pre-owned fine jewelry double this year, it said.
The rental subscription service will continue for existing subscribers through August.
The Latest

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Sponsored by GCAL by Sarine

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.


The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Get into the Halloween spirit with this roundup of 13 spooky jewels.
























