MajorsDec 28, 2022
Rocksbox Now Selling Jewelry to Non-MembersMajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry
“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.
Rocksbox, the Signet Jewelers-owned jewelry rental subscription service, is now selling pre-owned fine jewelry.
Akron, Ohio—Jewelry subscription service Rocksbox, owned by Signet Jewelers, is now offering pre-owned fine jewelry.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The jewelry styles are available in “very limited” quantities, said Rocksbox, noting that most items are unique.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
More on Majors
The Latest
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
