Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry
“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.

The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
The Latest

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.


The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.