MajorsDec 28, 2022
Rocksbox Now Selling Jewelry to Non-MembersMajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry
“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.
Rocksbox, the Signet Jewelers-owned jewelry rental subscription service, is now selling pre-owned fine jewelry.
Akron, Ohio—Jewelry subscription service Rocksbox, owned by Signet Jewelers, is now offering pre-owned fine jewelry.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The jewelry styles are available in “very limited” quantities, said Rocksbox, noting that most items are unique.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
More on Majors
The Latest
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
