MajorsDec 28, 2022
Rocksbox Now Selling Jewelry to Non-MembersMajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry
“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.
Rocksbox, the Signet Jewelers-owned jewelry rental subscription service, is now selling pre-owned fine jewelry.
Akron, Ohio—Jewelry subscription service Rocksbox, owned by Signet Jewelers, is now offering pre-owned fine jewelry.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The jewelry styles are available in “very limited” quantities, said Rocksbox, noting that most items are unique.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
More on Majors
The Latest
SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
Lab-GrownDec 04, 2024
GJEPC Says Indian Trade Will Use FTC-Approved Terminology for Lab-Grown DiamondsThe FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
SourcingDec 04, 2024
Designer Saul Fraiman Retires After 55 YearsThe fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
AuctionsDec 04, 2024
30-Carat Pink Diamond Fetches $2.6M at BonhamsThe Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
Weekly QuizNov 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida JewelerJohn Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
ColumnistsDec 03, 2024
Peter Smith: How a Leadership Hire Can Make or Break a CompanyIn his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
SourcingDec 03, 2024
Gemstone Cutter Glenn Lehrer Dies at 71An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.
WatchesDec 03, 2024
Jaeger-LeCoultre and Vacheron Constantin Appoint New CEOsJérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.
IndependentsDec 02, 2024
Windsor Jewelry Closing After 105 YearsOwners Greg and Lynn Bires are heading into retirement.
GradingDec 02, 2024
Jewelry Appraiser Craig Lynch Dies at 70The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.
SurveysDec 02, 2024
10-Year Rewind: Comparing 2024 Holiday Shoppers With the Consumers of 2015PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.
Lab-GrownDec 02, 2024
Lab-Grown Diamond Jewelry Set Sells for $55K at Charity AuctionMonique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.
Policies & IssuesNov 27, 2024
G7 Announces Botswana as Second Verification ‘Node’ for Rough DiamondsBotswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.
SourcingNov 27, 2024
Gemfields Reports 'Disappointing' High-Quality Emerald Auction ResultsThe miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.
CollectionsNov 27, 2024
Piece of the Week: Mignon Faget’s ‘Crescent Starry Night’ Tassel EarringsMignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”
TechnologyNov 27, 2024
Nivoda Secures Additional Funding The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.
SourcingNov 26, 2024
De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron JewelsIt’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing CampaignsSuccessful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’ Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreThe Danish brand has opened an appointment-only location on Madison Avenue in New York City.
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred SavageThe actor and watch enthusiast will be part of the show’s education lineup.
EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
