MajorsDec 28, 2022
Rocksbox Now Selling Jewelry to Non-MembersMajorsSep 28, 2023
Signet-Owned Rocksbox Now Sells Pre-Owned Fine Jewelry
“Pre-Owned Luxury by Rocksbox” offers secondhand jewelry from Kay, Zales, and Jared to members and non-members.
Rocksbox, the Signet Jewelers-owned jewelry rental subscription service, is now selling pre-owned fine jewelry.
Akron, Ohio—Jewelry subscription service Rocksbox, owned by Signet Jewelers, is now offering pre-owned fine jewelry.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The move marks another step for Signet into the secondary luxury market. Kay, Zales, and Jared offer pre-owned fine jewelry on their websites.
For Rocksbox, it’s the first time it will offer a fine jewelry collection for purchase on its website.
The brand started with fashion jewelry, later expanding to demi-fine.
“Pre-Owned Luxury by Rocksbox” offers pre-owned fine jewelry for rental or sale that has been inspected and certified by parent company Signet.
The jewelry is from fellow Signet-owned jewelers Kay, Zales, and Jared, and includes pieces from the “Disney Treasures” and “Enchanted Disney” collections.
Shoppers can find classic styles like pearl earrings and gold hoops as well as more whimsical Disney-themed jewels, like a “The Nightmare Before Christmas” pendant and “The Lion King” lion-shaped earrings.
"With the launch of the Rocksbox Pre-Owned Luxury collection, we are excited to expand our fine jewelry offerings and give these pre-loved pieces a new life while making a wider range of styles accessible to jewelry lovers nationwide," said Gina Gorman, vice president of marketing at Rocksbox.
The jewelry styles are available in “very limited” quantities, said Rocksbox, noting that most items are unique.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
The collection features jewelry in 10-karat and 14-karat gold and sterling silver. Some pieces have diamonds weighing up to 1 carat.
The collection is generally priced from $100 to $600.
Current offerings range in price from $114 for a sterling silver and diamond pendant to $599 for a 10-karat white gold and diamond pendant.
Members and non-members can purchase the pre-owned jewels, while Rocksbox gold-level members—those who have spent at least $1,000—can rent them.
In May, Zales launched its own fine jewelry rental service.
The beta program, launched earlier this month, further strengthens its position as a force in “the circular jewelry economy,” said Rocksbox.
The new program could welcome more cost-conscious customers into the world of fine jewelry.
Rocksbox said its pre-owned fine jewelry offerings can help customers build up their fine jewelry collections, try out a new style, find the right piece for a special occasion, and experience wearing fine jewelry.
Editor's Note: This story has been updated post-publication for clarity and to include a quote from a Rocksbox executive.
The Latest
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
