Majors

Rocksbox Now Selling Jewelry to Non-Members

MajorsDec 28, 2022

Rocksbox Now Selling Jewelry to Non-Members

The Signet Jewelers-owned subscription service has introduced a buy-it-now option that’s available to all.

Jewelry subscription service Rocksbox, acquired by Signet Jewelers last spring, is now selling its jewelry to non-members.
San Francisco— Rocksbox, the jewelry subscription business Signet acquired last spring, is now selling jewelry to non-members.

Launched in 2012, the company allows subscribers to rent three pieces of fashion or demi-fine jewelry every month, swapping out their picks for something new the following month or buying the pieces they were sent.

With its new buy-it-now option, Rocksbox’s jewelry is available for immediate purchase to those who don’t have a membership.

Rocksbox offers a curated list of jewels, rather than the entire inventory, to non-members, including the “Miranda” statement drop earrings ($65) and a tennis necklace from Sophie Harper ($70).

Non-members do not receive the same discounts as members, but Rocksbox was offering promotions to draw in new members, like a free month of membership, up until Dec. 25.

The change happened in the fall/winter season, aiming to offer new customers jewels for the holiday season.

Looking to appeal to a wider audience, Rocksbox also offers a bridal service for $35 per month with styles designed to appeal to brides and bridemaids for all wedding-related events.

 Related stories will be right here …
 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
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