MajorsNov 19, 2024
Trove Opens First US Flagship in NYCMajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San Francisco
The new space was designed to evoke a warm, inviting vibe.
Rocksbox has opened its first brick-and-mortar store. It is located in San Francisco’s Pacific Heights neighborhood.
San Francisco—Signet Jewelers-owned Rocksbox has opened its first brick-and-mortar store in San Francisco.
The former jewelry subscription service recently ended its rental service, transitioning to an e-commerce website.
The store, located in the Pacific Heights neighborhood, had its soft opening Tuesday. A grand opening event is scheduled for Dec. 14.
This is a temporary location for Rocksbox, designed as a six-month-long pop-up experience, though the company said it plans to reassess its plans after it sees how the pop-up performs.
The company, acquired by Signet Jewelers in 2021, said it opted to abandon its subscription rental model after seeing a growing interest from customers in owning their pieces.
Related stories will be right here …
The former jewelry subscription service recently ended its rental service, transitioning to an e-commerce website.
The store, located in the Pacific Heights neighborhood, had its soft opening Tuesday. A grand opening event is scheduled for Dec. 14.
This is a temporary location for Rocksbox, designed as a six-month-long pop-up experience, though the company said it plans to reassess its plans after it sees how the pop-up performs.
The company, acquired by Signet Jewelers in 2021, said it opted to abandon its subscription rental model after seeing a growing interest from customers in owning their pieces.
“The new retail store is the perfect way for customers to experience our collection in real life, offering the full online assortment, as well as some special retail-only items,” said Allison Vigil, president of Rocksbox.
“We’re excited to open up a new avenue for customers to engage with our jewelry, bringing us back to our roots by providing an intimate space for consumers to discover new designers and styles in a warm, inviting environment, akin to a friend’s apartment.”
The new Rocksbox store was designed to be warm and inviting, said the company.
The design choices are a nod to the company’s beginning. Former CEO Meaghan Rose founded the company in 2012, starting the brand by lending personal jewelry to friends.
Rocksbox has expanded its assortment post-transition, adding in new designers as well as fine jewelry and lab-grown diamond styles.
The store will sell new jewelry alongside pre-owned fashion and fine jewelry pieces.
The location will stock about 250 styles, with most pieces priced under $200.
The store carries 13 designer brands, including two in-house brands, Rocksbox and Rocksbox Redefined.
Other brands featured include Kendra Scott, Kate Spade, Lele Sadoughi, and Ana Luisa, with select brands offering styles exclusive to Rocksbox.
Rocksbox noted its collections are chosen with intention, including brands that are founded by women, use reclaimed materials, or have a philanthropic element.
More on Majors
The Latest
EditorsDec 24, 2024
The Spectrum Jewels I Want to Find Under the Tree Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
SourcingDec 24, 2024
Gemfields to Temporarily Suspend Emerald MiningThe move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
IndependentsDec 23, 2024
Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New CampaignThe retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
EditorsDec 23, 2024
My Favorite Piece of the Week Jewels of 2024Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingDec 23, 2024
GIA Adds Filler Identification to Emerald ReportsLab clients have the option to request this addition on their emerald reports.
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
