MajorsNov 19, 2024
Trove Opens First US Flagship in NYCMajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San Francisco
The new space was designed to evoke a warm, inviting vibe.
Rocksbox has opened its first brick-and-mortar store. It is located in San Francisco’s Pacific Heights neighborhood.
San Francisco—Signet Jewelers-owned Rocksbox has opened its first brick-and-mortar store in San Francisco.
The former jewelry subscription service recently ended its rental service, transitioning to an e-commerce website.
The store, located in the Pacific Heights neighborhood, had its soft opening Tuesday. A grand opening event is scheduled for Dec. 14.
This is a temporary location for Rocksbox, designed as a six-month-long pop-up experience, though the company said it plans to reassess its plans after it sees how the pop-up performs.
The company, acquired by Signet Jewelers in 2021, said it opted to abandon its subscription rental model after seeing a growing interest from customers in owning their pieces.
Related stories will be right here …
The former jewelry subscription service recently ended its rental service, transitioning to an e-commerce website.
The store, located in the Pacific Heights neighborhood, had its soft opening Tuesday. A grand opening event is scheduled for Dec. 14.
This is a temporary location for Rocksbox, designed as a six-month-long pop-up experience, though the company said it plans to reassess its plans after it sees how the pop-up performs.
The company, acquired by Signet Jewelers in 2021, said it opted to abandon its subscription rental model after seeing a growing interest from customers in owning their pieces.
“The new retail store is the perfect way for customers to experience our collection in real life, offering the full online assortment, as well as some special retail-only items,” said Allison Vigil, president of Rocksbox.
“We’re excited to open up a new avenue for customers to engage with our jewelry, bringing us back to our roots by providing an intimate space for consumers to discover new designers and styles in a warm, inviting environment, akin to a friend’s apartment.”
The new Rocksbox store was designed to be warm and inviting, said the company.
The design choices are a nod to the company’s beginning. Former CEO Meaghan Rose founded the company in 2012, starting the brand by lending personal jewelry to friends.
Rocksbox has expanded its assortment post-transition, adding in new designers as well as fine jewelry and lab-grown diamond styles.
The store will sell new jewelry alongside pre-owned fashion and fine jewelry pieces.
The location will stock about 250 styles, with most pieces priced under $200.
The store carries 13 designer brands, including two in-house brands, Rocksbox and Rocksbox Redefined.
Other brands featured include Kendra Scott, Kate Spade, Lele Sadoughi, and Ana Luisa, with select brands offering styles exclusive to Rocksbox.
Rocksbox noted its collections are chosen with intention, including brands that are founded by women, use reclaimed materials, or have a philanthropic element.
More on Majors
The Latest
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
