MajorsNov 19, 2024
Trove Opens First US Flagship in NYCMajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San Francisco
The new space was designed to evoke a warm, inviting vibe.
Rocksbox has opened its first brick-and-mortar store. It is located in San Francisco’s Pacific Heights neighborhood.
San Francisco—Signet Jewelers-owned Rocksbox has opened its first brick-and-mortar store in San Francisco.
The former jewelry subscription service recently ended its rental service, transitioning to an e-commerce website.
The store, located in the Pacific Heights neighborhood, had its soft opening Tuesday. A grand opening event is scheduled for Dec. 14.
This is a temporary location for Rocksbox, designed as a six-month-long pop-up experience, though the company said it plans to reassess its plans after it sees how the pop-up performs.
The company, acquired by Signet Jewelers in 2021, said it opted to abandon its subscription rental model after seeing a growing interest from customers in owning their pieces.
Related stories will be right here …
The former jewelry subscription service recently ended its rental service, transitioning to an e-commerce website.
The store, located in the Pacific Heights neighborhood, had its soft opening Tuesday. A grand opening event is scheduled for Dec. 14.
This is a temporary location for Rocksbox, designed as a six-month-long pop-up experience, though the company said it plans to reassess its plans after it sees how the pop-up performs.
The company, acquired by Signet Jewelers in 2021, said it opted to abandon its subscription rental model after seeing a growing interest from customers in owning their pieces.
“The new retail store is the perfect way for customers to experience our collection in real life, offering the full online assortment, as well as some special retail-only items,” said Allison Vigil, president of Rocksbox.
“We’re excited to open up a new avenue for customers to engage with our jewelry, bringing us back to our roots by providing an intimate space for consumers to discover new designers and styles in a warm, inviting environment, akin to a friend’s apartment.”
The new Rocksbox store was designed to be warm and inviting, said the company.
The design choices are a nod to the company’s beginning. Former CEO Meaghan Rose founded the company in 2012, starting the brand by lending personal jewelry to friends.
Rocksbox has expanded its assortment post-transition, adding in new designers as well as fine jewelry and lab-grown diamond styles.
The store will sell new jewelry alongside pre-owned fashion and fine jewelry pieces.
The location will stock about 250 styles, with most pieces priced under $200.
The store carries 13 designer brands, including two in-house brands, Rocksbox and Rocksbox Redefined.
Other brands featured include Kendra Scott, Kate Spade, Lele Sadoughi, and Ana Luisa, with select brands offering styles exclusive to Rocksbox.
Rocksbox noted its collections are chosen with intention, including brands that are founded by women, use reclaimed materials, or have a philanthropic element.
Editors' Picks
Sponsored by
More on Majors
The Latest
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
