MajorsJul 02, 2025
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Marco Bicego Opens Milan Flagship
The new location continues the brand’s celebration of its 25th anniversary.
The façade of Marco Bicego’s new Milan flagship showcases a historic Milanese palazzo with bespoke sculptural brass details designed by Parisotto + Formenton Architetti. (Image credit: Alessandro Saletta)
Milan—Marco Bicego has continued the celebration of its 25th anniversary with a new flagship in Milan, Italy.
The store opened Tuesday at Via della Spiga 1, a prestigious street in Milan’s fashion quarter.
“The Via della Spiga boutique represents a significant milestone for us,” said Marco Bicego, founder and creative director of his namesake brand.
“Milan serves as a strategic showcase for our brand, being an international point of reference for design and fashion. This new space allows us to welcome clients from around the world in an environment that perfectly reflects our aesthetic realm and our Italian savoir-faire.”
Parisotto + Formenton Architetti developed the retail design concept and architecture of the flagship, opting for clean lines and a contemporary yet timeless look.
The façade features windows set in a historic Milanese palazzo with bespoke sculptural brass details.
The display cases and the entrance door handle were inspired by the signature coil work seen in the brand’s jewelry.
Inside, the flagship features lighting by Metis Lighting.
The space uses warm natural tones highlighted by details in dark burnished metal and oak.
The interplay between natural elements and textured surfaces creates a sophisticated balance of contrasts and harmonies, the brand said. This includes the seamless resin flooring and the bespoke carpet, along with the walls, which were treated with textured plaster.
A focal point of the space is a wall of three-dimensional tiles framing the display cases at the rear of the store. A grand central table made of travertine and onyx sits beside the feature.
The opening of the Milan flagship reinforces the brand’s strategic growth vision that is built on a carefully selected network of flagship boutiques in major cities across the world, it said.
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The store opened Tuesday at Via della Spiga 1, a prestigious street in Milan’s fashion quarter.
“The Via della Spiga boutique represents a significant milestone for us,” said Marco Bicego, founder and creative director of his namesake brand.
“Milan serves as a strategic showcase for our brand, being an international point of reference for design and fashion. This new space allows us to welcome clients from around the world in an environment that perfectly reflects our aesthetic realm and our Italian savoir-faire.”
Parisotto + Formenton Architetti developed the retail design concept and architecture of the flagship, opting for clean lines and a contemporary yet timeless look.
The façade features windows set in a historic Milanese palazzo with bespoke sculptural brass details.
The display cases and the entrance door handle were inspired by the signature coil work seen in the brand’s jewelry.
The rear of the flagship features display cases framed by a wall of three-dimensional tiles with a grand central table made of travertine and onyx beside it. (Image credit: Alessandro Saletta)
Inside, the flagship features lighting by Metis Lighting.
The space uses warm natural tones highlighted by details in dark burnished metal and oak.
The interplay between natural elements and textured surfaces creates a sophisticated balance of contrasts and harmonies, the brand said. This includes the seamless resin flooring and the bespoke carpet, along with the walls, which were treated with textured plaster.
A focal point of the space is a wall of three-dimensional tiles framing the display cases at the rear of the store. A grand central table made of travertine and onyx sits beside the feature.
The opening of the Milan flagship reinforces the brand’s strategic growth vision that is built on a carefully selected network of flagship boutiques in major cities across the world, it said.
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