Marco Bicego Opens Milan Flagship
The new location continues the brand’s celebration of its 25th anniversary.

The store opened Tuesday at Via della Spiga 1, a prestigious street in Milan’s fashion quarter.
“The Via della Spiga boutique represents a significant milestone for us,” said Marco Bicego, founder and creative director of his namesake brand.
“Milan serves as a strategic showcase for our brand, being an international point of reference for design and fashion. This new space allows us to welcome clients from around the world in an environment that perfectly reflects our aesthetic realm and our Italian savoir-faire.”
Parisotto + Formenton Architetti developed the retail design concept and architecture of the flagship, opting for clean lines and a contemporary yet timeless look.
The façade features windows set in a historic Milanese palazzo with bespoke sculptural brass details.
The display cases and the entrance door handle were inspired by the signature coil work seen in the brand’s jewelry.

Inside, the flagship features lighting by Metis Lighting.
The space uses warm natural tones highlighted by details in dark burnished metal and oak.
The interplay between natural elements and textured surfaces creates a sophisticated balance of contrasts and harmonies, the brand said. This includes the seamless resin flooring and the bespoke carpet, along with the walls, which were treated with textured plaster.
A focal point of the space is a wall of three-dimensional tiles framing the display cases at the rear of the store. A grand central table made of travertine and onyx sits beside the feature.
The opening of the Milan flagship reinforces the brand’s strategic growth vision that is built on a carefully selected network of flagship boutiques in major cities across the world, it said.
The Latest

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.


He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.