MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipMajorsJul 02, 2025
Marco Bicego Opens Milan Flagship
The new location continues the brand’s celebration of its 25th anniversary.
The façade of Marco Bicego’s new Milan flagship showcases a historic Milanese palazzo with bespoke sculptural brass details designed by Parisotto + Formenton Architetti. (Image credit: Alessandro Saletta)
Milan—Marco Bicego has continued the celebration of its 25th anniversary with a new flagship in Milan, Italy.
The store opened Tuesday at Via della Spiga 1, a prestigious street in Milan’s fashion quarter.
“The Via della Spiga boutique represents a significant milestone for us,” said Marco Bicego, founder and creative director of his namesake brand.
“Milan serves as a strategic showcase for our brand, being an international point of reference for design and fashion. This new space allows us to welcome clients from around the world in an environment that perfectly reflects our aesthetic realm and our Italian savoir-faire.”
Parisotto + Formenton Architetti developed the retail design concept and architecture of the flagship, opting for clean lines and a contemporary yet timeless look.
The façade features windows set in a historic Milanese palazzo with bespoke sculptural brass details.
The display cases and the entrance door handle were inspired by the signature coil work seen in the brand’s jewelry.
Inside, the flagship features lighting by Metis Lighting.
The space uses warm natural tones highlighted by details in dark burnished metal and oak.
The interplay between natural elements and textured surfaces creates a sophisticated balance of contrasts and harmonies, the brand said. This includes the seamless resin flooring and the bespoke carpet, along with the walls, which were treated with textured plaster.
A focal point of the space is a wall of three-dimensional tiles framing the display cases at the rear of the store. A grand central table made of travertine and onyx sits beside the feature.
The opening of the Milan flagship reinforces the brand’s strategic growth vision that is built on a carefully selected network of flagship boutiques in major cities across the world, it said.
Related stories will be right here …
The store opened Tuesday at Via della Spiga 1, a prestigious street in Milan’s fashion quarter.
“The Via della Spiga boutique represents a significant milestone for us,” said Marco Bicego, founder and creative director of his namesake brand.
“Milan serves as a strategic showcase for our brand, being an international point of reference for design and fashion. This new space allows us to welcome clients from around the world in an environment that perfectly reflects our aesthetic realm and our Italian savoir-faire.”
Parisotto + Formenton Architetti developed the retail design concept and architecture of the flagship, opting for clean lines and a contemporary yet timeless look.
The façade features windows set in a historic Milanese palazzo with bespoke sculptural brass details.
The display cases and the entrance door handle were inspired by the signature coil work seen in the brand’s jewelry.
The rear of the flagship features display cases framed by a wall of three-dimensional tiles with a grand central table made of travertine and onyx beside it. (Image credit: Alessandro Saletta)
Inside, the flagship features lighting by Metis Lighting.
The space uses warm natural tones highlighted by details in dark burnished metal and oak.
The interplay between natural elements and textured surfaces creates a sophisticated balance of contrasts and harmonies, the brand said. This includes the seamless resin flooring and the bespoke carpet, along with the walls, which were treated with textured plaster.
A focal point of the space is a wall of three-dimensional tiles framing the display cases at the rear of the store. A grand central table made of travertine and onyx sits beside the feature.
The opening of the Milan flagship reinforces the brand’s strategic growth vision that is built on a carefully selected network of flagship boutiques in major cities across the world, it said.
More on Majors
The Latest
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
Weekly QuizJul 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
