CollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring CampaignCollectionsMar 11, 2025
Marco Bicego Celebrates 25 Years With Collection, Campaign
Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.
Brazilian supermodel Isabeli Fontana stars in Marco Bicego’s campaign celebrating the brand’s 25 years in business. Here, Fontana is seen in pieces from the “Marrakech” collection.
New York—Italian jewelry brand Marco Bicego is celebrating its 25th anniversary with a curated collection and new campaigns.
The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
From top to bottom, the “Marrakech” coil necklace, bangle, and ring
Three pieces from Marco Bicego’s “25 Best” Collection, which originally launched in the “Lunaria” collection in 2014
Joining the “25 Best” collection from the “Masai” collection are (left to right) a bracelet, bangle, and ring in 18-karat yellow gold with pavé diamonds
Seen here (left to right) are the “Jaipur Gold” earrings from the 2010 collection and the “Africa” necklace and earrings from the 2011 line
An ode to Bicego’s passion for natural gemstones, the “Paradise” necklace (top) and earrings (right) from the 2003 collection and the “Jaipur Color” studs (left) from the 2008 collection have joined his “25 Best” collection
The campaign, which shares the name of the collection, is a tribute to the anniversary.
The imagery was designed to accentuate the artistry of the pieces, said the brand, showcasing the pieces as “a symbol of personal expression, enduring appeal, and [the] refined craftsmanship Marco Bicego is synonymous for.”
Each piece is displayed against a different backdrop to correspond with the technique used in the collection that it originally launched in.
This ranges from a gradient background for the coil technique seen in the 2000 “Masai” collection to the etched background for the engraved technique featured in the 2014 “Lunaria” collection.
“As we reach this remarkable milestone, I’m filled with immense pride and excitement,” said Bicego.
“This milestone is a powerful stepping stone, pushing us to continue evolving, growing, and shaping the future of our brand. If there is one regret, it’s that time has passed by too quickly!”
The “25 Best” campaign debuted last month and can be seen on the Marco Bicego website and social media.
Marco Bicego’s “25 Best” collection ranges from $1,220 to $19,950.
It is available on the brand’s website, as well as at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, and more.
Marco Bicego also debuted a new campaign celebrating its 25th year of Italian craftsmanship and design.
The 2025 campaign stars Brazilian supermodel Isabeli Fontana at the historic Basilica Palladiana in Vicenza, Italy.
Bicego choose Vincenza because it is the “jewelry capital of the world,” a hub of fine jewelry artistry for centuries known for its master goldsmiths and traditions in craftsmanship.
The campaign honors the Marco Bicego brand’s heritage while embracing modern luxury, as each piece from the brand is handcrafted there.
Fontana is seen wearing pieces from the “Masai,” “Marrakech,” “Lunaria,” “Africa,” and high jewelry collections throughout the campaign.
It was shot by artist, photographer, and director Cass Bird.
Debuting today, the 2025 campaign can be seen on the Marco Bicego website and on its social media.
With 25 years under his belt, Bicego is not slowing down.
He said, “We are eager to keep growing, not just in terms of expanding our collections, but also by deepening our relationships with our customers, embracing new technologies, and exploring new markets. The future holds so much potential, and we can’t wait to continue this journey—creating jewelry that tells a story, reflects our values, and, most importantly, inspires those who wear it.”
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
Weekly QuizSep 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsSep 29, 2025
Amanda’s Style File: Ear FocusMove over neck mess, the ear story is the way to make a layering statement today.
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
MajorsSep 29, 2025
Overnight Releases New Bridal CatalogThe “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard SaysHoliday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.
TrendsSep 26, 2025
Piece of the Week: Kwit Jewelry’s Square Signet Pinky RingThe red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-InA trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond ProductionThe manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHoThe jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New YorkThe Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into DisarrayThe 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in IndiaDe Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term WorriesThey are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the IndustryJewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectHe previously served as co-chair of the nonprofit’s beneficiary committee.
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for PeaceIts second collaboration with the conservationist features jewelry with dove and olive branch motifs.
SourcingSep 24, 2025
SRK Launches Kriam PharmaThe diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sThe private equity firm has a plan to revive the mall staple.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
