CollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring CampaignCollectionsMar 11, 2025
Marco Bicego Celebrates 25 Years With Collection, Campaign
Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.
Brazilian supermodel Isabeli Fontana stars in Marco Bicego’s campaign celebrating the brand’s 25 years in business. Here, Fontana is seen in pieces from the “Marrakech” collection.
New York—Italian jewelry brand Marco Bicego is celebrating its 25th anniversary with a curated collection and new campaigns.
The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
From top to bottom, the “Marrakech” coil necklace, bangle, and ring
Three pieces from Marco Bicego’s “25 Best” Collection, which originally launched in the “Lunaria” collection in 2014
Joining the “25 Best” collection from the “Masai” collection are (left to right) a bracelet, bangle, and ring in 18-karat yellow gold with pavé diamonds
Seen here (left to right) are the “Jaipur Gold” earrings from the 2010 collection and the “Africa” necklace and earrings from the 2011 line
An ode to Bicego’s passion for natural gemstones, the “Paradise” necklace (top) and earrings (right) from the 2003 collection and the “Jaipur Color” studs (left) from the 2008 collection have joined his “25 Best” collection
The campaign, which shares the name of the collection, is a tribute to the anniversary.
The imagery was designed to accentuate the artistry of the pieces, said the brand, showcasing the pieces as “a symbol of personal expression, enduring appeal, and [the] refined craftsmanship Marco Bicego is synonymous for.”
Each piece is displayed against a different backdrop to correspond with the technique used in the collection that it originally launched in.
This ranges from a gradient background for the coil technique seen in the 2000 “Masai” collection to the etched background for the engraved technique featured in the 2014 “Lunaria” collection.
“As we reach this remarkable milestone, I’m filled with immense pride and excitement,” said Bicego.
“This milestone is a powerful stepping stone, pushing us to continue evolving, growing, and shaping the future of our brand. If there is one regret, it’s that time has passed by too quickly!”
The “25 Best” campaign debuted last month and can be seen on the Marco Bicego website and social media.
Marco Bicego’s “25 Best” collection ranges from $1,220 to $19,950.
It is available on the brand’s website, as well as at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, and more.
Marco Bicego also debuted a new campaign celebrating its 25th year of Italian craftsmanship and design.
The 2025 campaign stars Brazilian supermodel Isabeli Fontana at the historic Basilica Palladiana in Vicenza, Italy.
Bicego choose Vincenza because it is the “jewelry capital of the world,” a hub of fine jewelry artistry for centuries known for its master goldsmiths and traditions in craftsmanship.
The campaign honors the Marco Bicego brand’s heritage while embracing modern luxury, as each piece from the brand is handcrafted there.
Fontana is seen wearing pieces from the “Masai,” “Marrakech,” “Lunaria,” “Africa,” and high jewelry collections throughout the campaign.
It was shot by artist, photographer, and director Cass Bird.
Debuting today, the 2025 campaign can be seen on the Marco Bicego website and on its social media.
With 25 years under his belt, Bicego is not slowing down.
He said, “We are eager to keep growing, not just in terms of expanding our collections, but also by deepening our relationships with our customers, embracing new technologies, and exploring new markets. The future holds so much potential, and we can’t wait to continue this journey—creating jewelry that tells a story, reflects our values, and, most importantly, inspires those who wear it.”
Editors' Picks
Sponsored by
More on Collections
The Latest
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
