CollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande CollabCollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring Campaign
The company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.
PHOTO Michael B. Jordan starred in David Yurman’s spring campaign wearing pieces from the brand’s “Chevron” collection.
PHOTO Eiza González is David Yurman’s new brand ambassador, as she stars in its spring campaign wearing pieces from the “Sculpted Cable” collection.
New York—David Yurman has released its new campaigns for spring 2025, one with actor, director, and producer Michael B. Jordan and another with its newest brand ambassador, actress and singer Eiza González.
In the men’s “Chevron” campaign, Jordan is seen wearing pieces from the collection of the same name with the Franklin D. Roosevelt Four Freedoms Park in New York City as the backdrop.
The campaign tells the story of a “modern man’s journey of self-expression and the pursuit of excellence,” said the brand.
Throughout the campaign’s images and video, the contrast of light and shadow is highlighted as Jordan walks with intention and determination as a symbolic nod to his film career and the Chevron collection.
Luxury fashion photography Tyrone Lebon photographed the campaign while Frank Lebon was the film director and Jason Bolden styled Jordan.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said Evan Yurman, president and chief creative officer of David Yurman.
The “Chevron” collection originally launched in 2007, with bracelets, rings, and tags. It took inspiration from ancient architecture and art and flattened the cable motif David Yurman is most know for. It has become a staple design for David Yurman’s men’s collections.
In the men’s “Chevron” campaign, Jordan is seen wearing pieces from the collection of the same name with the Franklin D. Roosevelt Four Freedoms Park in New York City as the backdrop.
The campaign tells the story of a “modern man’s journey of self-expression and the pursuit of excellence,” said the brand.
Throughout the campaign’s images and video, the contrast of light and shadow is highlighted as Jordan walks with intention and determination as a symbolic nod to his film career and the Chevron collection.
Luxury fashion photography Tyrone Lebon photographed the campaign while Frank Lebon was the film director and Jason Bolden styled Jordan.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said Evan Yurman, president and chief creative officer of David Yurman.
The “Chevron” collection originally launched in 2007, with bracelets, rings, and tags. It took inspiration from ancient architecture and art and flattened the cable motif David Yurman is most know for. It has become a staple design for David Yurman’s men’s collections.
“I am inspired by the way David Yurman stays true to itself while continuing to evolve,” said Jordan.
“From David to Sybil’s artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation.”
Jordan began partnering with David Yurman in 2024 when the brand launched its first men’s high jewelry collection, named “The Vault.”
Jordan stars in the upcoming film “Sinners,” and, following his directorial debut with “Creed III,” will work on “The Thomas Crown Affair” for Amazon MGM Studios.
David Yurman’s spring 2025 men’s Chevron campaign launched on Feb. 12 on the David Yurman website and across its social media channels.
The brand also welcomed Mexican actress and singer Eiza González as its new ambassador.
She is seen in the brand’s spring 2025 women’s “Sculpted Cable” campaign alongside brand ambassador, model, and actress Iris Law.
The campaign shows the two wearing pieces from the “Sculpted Cable” collection while posing in front of the Solomon R. Guggenheim Museum in New York City, a historic landmark with curves that nod to the design of this collection.
The Sculpted Cable collection was inspired by the iconic cuff that David Yurman first designed for his wife Sybil Yurman, and has been reimagined with a wavelike pattern.
“As we continue to innovate and evolve the hero cable design that has defined our brand for 50 years, we strive to draw further inspiration from the arts,” said Evan Yurman.
“As a brand founded by two artists, we are always rooted in the design and craftsmanship of what makes our styles unique. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was such a special experience and perfectly represents the intention that this collection embodies.”
González and Law tell the story of a “modern woman who sculpts her own path though life against all odds,” said the brand, as González becomes the subject of her own journey of self-discovery.
“The greatest creatives in the world have sculpted their own paths,” said González.
“When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future.”
The images and videos in this campaign were also shot by Tyrone Lebon and directed by Frank Lebon. González was styled by editor and stylist Elizabeth Saltzman.
The actress, known for her roles in “Baby Driver” and “Fast & Furious Presents: Hobbs & Shaw” is set to star in Guy Ritchie’s upcoming film “Fountain of Youth and Ash” later this year.
The spring 2025 women’s Sculpted Cable campaign launched on Feb. 14 on the David Yurman website and across the brand’s social media channels.
More on Collections
The Latest
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
TrendsSep 29, 2025
Amanda’s Style File: Ear FocusMove over neck mess, the ear story is the way to make a layering statement today.
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
MajorsSep 29, 2025
Overnight Releases New Bridal CatalogThe “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.
