CollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande CollabCollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring Campaign
The company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.
PHOTO Michael B. Jordan starred in David Yurman’s spring campaign wearing pieces from the brand’s “Chevron” collection.
PHOTO Eiza González is David Yurman’s new brand ambassador, as she stars in its spring campaign wearing pieces from the “Sculpted Cable” collection.
New York—David Yurman has released its new campaigns for spring 2025, one with actor, director, and producer Michael B. Jordan and another with its newest brand ambassador, actress and singer Eiza González.
In the men’s “Chevron” campaign, Jordan is seen wearing pieces from the collection of the same name with the Franklin D. Roosevelt Four Freedoms Park in New York City as the backdrop.
The campaign tells the story of a “modern man’s journey of self-expression and the pursuit of excellence,” said the brand.
Throughout the campaign’s images and video, the contrast of light and shadow is highlighted as Jordan walks with intention and determination as a symbolic nod to his film career and the Chevron collection.
Luxury fashion photography Tyrone Lebon photographed the campaign while Frank Lebon was the film director and Jason Bolden styled Jordan.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said Evan Yurman, president and chief creative officer of David Yurman.
The “Chevron” collection originally launched in 2007, with bracelets, rings, and tags. It took inspiration from ancient architecture and art and flattened the cable motif David Yurman is most know for. It has become a staple design for David Yurman’s men’s collections.
In the men’s “Chevron” campaign, Jordan is seen wearing pieces from the collection of the same name with the Franklin D. Roosevelt Four Freedoms Park in New York City as the backdrop.
The campaign tells the story of a “modern man’s journey of self-expression and the pursuit of excellence,” said the brand.
Throughout the campaign’s images and video, the contrast of light and shadow is highlighted as Jordan walks with intention and determination as a symbolic nod to his film career and the Chevron collection.
Luxury fashion photography Tyrone Lebon photographed the campaign while Frank Lebon was the film director and Jason Bolden styled Jordan.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said Evan Yurman, president and chief creative officer of David Yurman.
The “Chevron” collection originally launched in 2007, with bracelets, rings, and tags. It took inspiration from ancient architecture and art and flattened the cable motif David Yurman is most know for. It has become a staple design for David Yurman’s men’s collections.
“I am inspired by the way David Yurman stays true to itself while continuing to evolve,” said Jordan.
“From David to Sybil’s artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation.”
Jordan began partnering with David Yurman in 2024 when the brand launched its first men’s high jewelry collection, named “The Vault.”
Jordan stars in the upcoming film “Sinners,” and, following his directorial debut with “Creed III,” will work on “The Thomas Crown Affair” for Amazon MGM Studios.
David Yurman’s spring 2025 men’s Chevron campaign launched on Feb. 12 on the David Yurman website and across its social media channels.
The brand also welcomed Mexican actress and singer Eiza González as its new ambassador.
She is seen in the brand’s spring 2025 women’s “Sculpted Cable” campaign alongside brand ambassador, model, and actress Iris Law.
The campaign shows the two wearing pieces from the “Sculpted Cable” collection while posing in front of the Solomon R. Guggenheim Museum in New York City, a historic landmark with curves that nod to the design of this collection.
The Sculpted Cable collection was inspired by the iconic cuff that David Yurman first designed for his wife Sybil Yurman, and has been reimagined with a wavelike pattern.
“As we continue to innovate and evolve the hero cable design that has defined our brand for 50 years, we strive to draw further inspiration from the arts,” said Evan Yurman.
“As a brand founded by two artists, we are always rooted in the design and craftsmanship of what makes our styles unique. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was such a special experience and perfectly represents the intention that this collection embodies.”
González and Law tell the story of a “modern woman who sculpts her own path though life against all odds,” said the brand, as González becomes the subject of her own journey of self-discovery.
“The greatest creatives in the world have sculpted their own paths,” said González.
“When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future.”
The images and videos in this campaign were also shot by Tyrone Lebon and directed by Frank Lebon. González was styled by editor and stylist Elizabeth Saltzman.
The actress, known for her roles in “Baby Driver” and “Fast & Furious Presents: Hobbs & Shaw” is set to star in Guy Ritchie’s upcoming film “Fountain of Youth and Ash” later this year.
The spring 2025 women’s Sculpted Cable campaign launched on Feb. 14 on the David Yurman website and across the brand’s social media channels.
More on Collections
The Latest
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
