CollectionsFeb 19, 2025
Swarovski’s NYC Flagship Celebrates Ariana Grande CollabCollectionsFeb 25, 2025
Michael B. Jordan Stars in David Yurman’s Spring Campaign
The company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.
PHOTO Michael B. Jordan starred in David Yurman’s spring campaign wearing pieces from the brand’s “Chevron” collection.
PHOTO Eiza González is David Yurman’s new brand ambassador, as she stars in its spring campaign wearing pieces from the “Sculpted Cable” collection.
New York—David Yurman has released its new campaigns for spring 2025, one with actor, director, and producer Michael B. Jordan and another with its newest brand ambassador, actress and singer Eiza González.
In the men’s “Chevron” campaign, Jordan is seen wearing pieces from the collection of the same name with the Franklin D. Roosevelt Four Freedoms Park in New York City as the backdrop.
The campaign tells the story of a “modern man’s journey of self-expression and the pursuit of excellence,” said the brand.
Throughout the campaign’s images and video, the contrast of light and shadow is highlighted as Jordan walks with intention and determination as a symbolic nod to his film career and the Chevron collection.
Luxury fashion photography Tyrone Lebon photographed the campaign while Frank Lebon was the film director and Jason Bolden styled Jordan.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said Evan Yurman, president and chief creative officer of David Yurman.
The “Chevron” collection originally launched in 2007, with bracelets, rings, and tags. It took inspiration from ancient architecture and art and flattened the cable motif David Yurman is most know for. It has become a staple design for David Yurman’s men’s collections.
In the men’s “Chevron” campaign, Jordan is seen wearing pieces from the collection of the same name with the Franklin D. Roosevelt Four Freedoms Park in New York City as the backdrop.
The campaign tells the story of a “modern man’s journey of self-expression and the pursuit of excellence,” said the brand.
Throughout the campaign’s images and video, the contrast of light and shadow is highlighted as Jordan walks with intention and determination as a symbolic nod to his film career and the Chevron collection.
Luxury fashion photography Tyrone Lebon photographed the campaign while Frank Lebon was the film director and Jason Bolden styled Jordan.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said Evan Yurman, president and chief creative officer of David Yurman.
The “Chevron” collection originally launched in 2007, with bracelets, rings, and tags. It took inspiration from ancient architecture and art and flattened the cable motif David Yurman is most know for. It has become a staple design for David Yurman’s men’s collections.
“I am inspired by the way David Yurman stays true to itself while continuing to evolve,” said Jordan.
“From David to Sybil’s artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation.”
Jordan began partnering with David Yurman in 2024 when the brand launched its first men’s high jewelry collection, named “The Vault.”
Jordan stars in the upcoming film “Sinners,” and, following his directorial debut with “Creed III,” will work on “The Thomas Crown Affair” for Amazon MGM Studios.
David Yurman’s spring 2025 men’s Chevron campaign launched on Feb. 12 on the David Yurman website and across its social media channels.
The brand also welcomed Mexican actress and singer Eiza González as its new ambassador.
She is seen in the brand’s spring 2025 women’s “Sculpted Cable” campaign alongside brand ambassador, model, and actress Iris Law.
The campaign shows the two wearing pieces from the “Sculpted Cable” collection while posing in front of the Solomon R. Guggenheim Museum in New York City, a historic landmark with curves that nod to the design of this collection.
The Sculpted Cable collection was inspired by the iconic cuff that David Yurman first designed for his wife Sybil Yurman, and has been reimagined with a wavelike pattern.
“As we continue to innovate and evolve the hero cable design that has defined our brand for 50 years, we strive to draw further inspiration from the arts,” said Evan Yurman.
“As a brand founded by two artists, we are always rooted in the design and craftsmanship of what makes our styles unique. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was such a special experience and perfectly represents the intention that this collection embodies.”
González and Law tell the story of a “modern woman who sculpts her own path though life against all odds,” said the brand, as González becomes the subject of her own journey of self-discovery.
“The greatest creatives in the world have sculpted their own paths,” said González.
“When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future.”
The images and videos in this campaign were also shot by Tyrone Lebon and directed by Frank Lebon. González was styled by editor and stylist Elizabeth Saltzman.
The actress, known for her roles in “Baby Driver” and “Fast & Furious Presents: Hobbs & Shaw” is set to star in Guy Ritchie’s upcoming film “Fountain of Youth and Ash” later this year.
The spring 2025 women’s Sculpted Cable campaign launched on Feb. 14 on the David Yurman website and across the brand’s social media channels.
Editors' Picks
Sponsored by
More on Collections
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
