Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New Campaign
The retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.

Maxey will star in the retailer’s “On the Clock” campaign, which celebrates the “interplay of time, precision, and purpose.”
The partnership was unveiled on Instagram in a video where Maxey, the 2024 NBA Sportsmanship Award recipient, talks about his relationship with time.
"Time. You have to know when to use it, and how to use it,” he said.
The company, which is also based in Philadelphia, said it chose Maxey for his electrifying play, dynamic energy, and his positive impact on and off the court.
"We're thrilled to welcome Tyrese to The 1916 Company's extended family," said Danny Govberg, co-founder of The 1916 Company.
The point guard recently secured a maximum contract extension with the Sixers and set scoring records, said the retailer.
Off the court, he gives back to the community through the Tyrese Maxey Foundation, which supports youth in Philadelphia, his hometown of Dallas, and beyond.
Maxey was also awarded the 2024 NBA Off-Season Community Assist Award.
"His passion, determination, and dedication to community align perfectly with our values. Together, we aim to inspire clients, friends, and fans to make every moment count, as we – borrowing a line from Tyrese – strive to get 1% better every day,” said Govberg.
Maxey is a fan of independent watchmaker De Bethune, said the retailer, and chooses timepieces that reflect his “distinctive style and precision-driven mindset.”
It noted his favorites include the DB28 Sky Bridge, the DB27 Titan Hawk, and the DB28 Steel Wheels.
The 1916 Company formed late last year, when watch retailer WatchBox merged with Govberg Jewelers, Hyde Park Jewelers, and Radcliffe Jewelers.
The Latest

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.


The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

An additional 25 percent tariff has been added to the previously announced 25 percent.

The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

The organization has awarded a total of $42,000 through its scholarship programs this year.

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell brings more than a decade of experience to the role.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.