MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryMajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry
It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Italian luxury group Graziella Braccialini’s new collection of lightweight gold jewelry was developed with a technology it calls “Graziella Air.”
New York—Select Jewelry Inc. announced that it has entered into a exclusive distribution agreement with Italian luxury group Graziella Braccialini to bring the group’s lightweight gold jewelry to retailers in the United States and Canada.
The pieces are developed with a technology called “Graziella Air,” which utilizes a proprietary manufacturing process that produces gold jewelry up to 50 percent lighter than “comparable traditional construction,” while maintaining strength and durability, the company said.
The innovation allows retailers to preserve high-volume retail price points despite record gold prices, the company said.
The price of gold was around $5,012 per ounce as of press time.
Per the agreement, Select Jewelry will lead the marketing, management, and distribution of Graziella collections featuring Graziella Air technology across North America.
The company will focus on building strategic partnerships with leading national and regional jewelry retailers.
“Graziella Air technology represents a major advancement for the gold jewelry category at retail,” said Ronny Seliktar, president of Select Jewelry, Inc.
“It enables retailers to protect the price points consumers respond to most while maintaining the healthy margins required in today’s surging gold market and evolving tariff environment. This innovation gives our retail partners a powerful new way to confidently grow their gold jewelry business.”
Eleonora Gori of Graziella Braccialini said the company is thrilled about the partnership.
“Select Jewelry’s deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets,” she said.
“Together, we are bringing retailers a new generation of Italian gold jewelry that answers today’s market challenges while preserving the beauty and craftsmanship our brands are known for.”
Initial Graziella Air assortments will debut with select retail partners in 2026, with broader expansion planned throughout the year.
Related stories will be right here …
The pieces are developed with a technology called “Graziella Air,” which utilizes a proprietary manufacturing process that produces gold jewelry up to 50 percent lighter than “comparable traditional construction,” while maintaining strength and durability, the company said.
The innovation allows retailers to preserve high-volume retail price points despite record gold prices, the company said.
The price of gold was around $5,012 per ounce as of press time.
Per the agreement, Select Jewelry will lead the marketing, management, and distribution of Graziella collections featuring Graziella Air technology across North America.
The company will focus on building strategic partnerships with leading national and regional jewelry retailers.
“Graziella Air technology represents a major advancement for the gold jewelry category at retail,” said Ronny Seliktar, president of Select Jewelry, Inc.
“It enables retailers to protect the price points consumers respond to most while maintaining the healthy margins required in today’s surging gold market and evolving tariff environment. This innovation gives our retail partners a powerful new way to confidently grow their gold jewelry business.”
Eleonora Gori of Graziella Braccialini said the company is thrilled about the partnership.
“Select Jewelry’s deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets,” she said.
“Together, we are bringing retailers a new generation of Italian gold jewelry that answers today’s market challenges while preserving the beauty and craftsmanship our brands are known for.”
Initial Graziella Air assortments will debut with select retail partners in 2026, with broader expansion planned throughout the year.
Editors' Picks
Sponsored by
More on Majors
The Latest
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
