MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryMajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry
It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Italian luxury group Graziella Braccialini’s new collection of lightweight gold jewelry was developed with a technology it calls “Graziella Air.”
New York—Select Jewelry Inc. announced that it has entered into a exclusive distribution agreement with Italian luxury group Graziella Braccialini to bring the group’s lightweight gold jewelry to retailers in the United States and Canada.
The pieces are developed with a technology called “Graziella Air,” which utilizes a proprietary manufacturing process that produces gold jewelry up to 50 percent lighter than “comparable traditional construction,” while maintaining strength and durability, the company said.
The innovation allows retailers to preserve high-volume retail price points despite record gold prices, the company said.
The price of gold was around $5,012 per ounce as of press time.
Per the agreement, Select Jewelry will lead the marketing, management, and distribution of Graziella collections featuring Graziella Air technology across North America.
The company will focus on building strategic partnerships with leading national and regional jewelry retailers.
“Graziella Air technology represents a major advancement for the gold jewelry category at retail,” said Ronny Seliktar, president of Select Jewelry, Inc.
“It enables retailers to protect the price points consumers respond to most while maintaining the healthy margins required in today’s surging gold market and evolving tariff environment. This innovation gives our retail partners a powerful new way to confidently grow their gold jewelry business.”
Eleonora Gori of Graziella Braccialini said the company is thrilled about the partnership.
“Select Jewelry’s deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets,” she said.
“Together, we are bringing retailers a new generation of Italian gold jewelry that answers today’s market challenges while preserving the beauty and craftsmanship our brands are known for.”
Initial Graziella Air assortments will debut with select retail partners in 2026, with broader expansion planned throughout the year.
Related stories will be right here …
The pieces are developed with a technology called “Graziella Air,” which utilizes a proprietary manufacturing process that produces gold jewelry up to 50 percent lighter than “comparable traditional construction,” while maintaining strength and durability, the company said.
The innovation allows retailers to preserve high-volume retail price points despite record gold prices, the company said.
The price of gold was around $5,012 per ounce as of press time.
Per the agreement, Select Jewelry will lead the marketing, management, and distribution of Graziella collections featuring Graziella Air technology across North America.
The company will focus on building strategic partnerships with leading national and regional jewelry retailers.
“Graziella Air technology represents a major advancement for the gold jewelry category at retail,” said Ronny Seliktar, president of Select Jewelry, Inc.
“It enables retailers to protect the price points consumers respond to most while maintaining the healthy margins required in today’s surging gold market and evolving tariff environment. This innovation gives our retail partners a powerful new way to confidently grow their gold jewelry business.”
Eleonora Gori of Graziella Braccialini said the company is thrilled about the partnership.
“Select Jewelry’s deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets,” she said.
“Together, we are bringing retailers a new generation of Italian gold jewelry that answers today’s market challenges while preserving the beauty and craftsmanship our brands are known for.”
Initial Graziella Air assortments will debut with select retail partners in 2026, with broader expansion planned throughout the year.
More on Majors
The Latest
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
