MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryMajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry
It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Italian luxury group Graziella Braccialini’s new collection of lightweight gold jewelry was developed with a technology it calls “Graziella Air.”
New York—Select Jewelry Inc. announced that it has entered into a exclusive distribution agreement with Italian luxury group Graziella Braccialini to bring the group’s lightweight gold jewelry to retailers in the United States and Canada.
The pieces are developed with a technology called “Graziella Air,” which utilizes a proprietary manufacturing process that produces gold jewelry up to 50 percent lighter than “comparable traditional construction,” while maintaining strength and durability, the company said.
The innovation allows retailers to preserve high-volume retail price points despite record gold prices, the company said.
The price of gold was around $5,012 per ounce as of press time.
Per the agreement, Select Jewelry will lead the marketing, management, and distribution of Graziella collections featuring Graziella Air technology across North America.
The company will focus on building strategic partnerships with leading national and regional jewelry retailers.
“Graziella Air technology represents a major advancement for the gold jewelry category at retail,” said Ronny Seliktar, president of Select Jewelry, Inc.
“It enables retailers to protect the price points consumers respond to most while maintaining the healthy margins required in today’s surging gold market and evolving tariff environment. This innovation gives our retail partners a powerful new way to confidently grow their gold jewelry business.”
Eleonora Gori of Graziella Braccialini said the company is thrilled about the partnership.
“Select Jewelry’s deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets,” she said.
“Together, we are bringing retailers a new generation of Italian gold jewelry that answers today’s market challenges while preserving the beauty and craftsmanship our brands are known for.”
Initial Graziella Air assortments will debut with select retail partners in 2026, with broader expansion planned throughout the year.
Related stories will be right here …
The pieces are developed with a technology called “Graziella Air,” which utilizes a proprietary manufacturing process that produces gold jewelry up to 50 percent lighter than “comparable traditional construction,” while maintaining strength and durability, the company said.
The innovation allows retailers to preserve high-volume retail price points despite record gold prices, the company said.
The price of gold was around $5,012 per ounce as of press time.
Per the agreement, Select Jewelry will lead the marketing, management, and distribution of Graziella collections featuring Graziella Air technology across North America.
The company will focus on building strategic partnerships with leading national and regional jewelry retailers.
“Graziella Air technology represents a major advancement for the gold jewelry category at retail,” said Ronny Seliktar, president of Select Jewelry, Inc.
“It enables retailers to protect the price points consumers respond to most while maintaining the healthy margins required in today’s surging gold market and evolving tariff environment. This innovation gives our retail partners a powerful new way to confidently grow their gold jewelry business.”
Eleonora Gori of Graziella Braccialini said the company is thrilled about the partnership.
“Select Jewelry’s deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets,” she said.
“Together, we are bringing retailers a new generation of Italian gold jewelry that answers today’s market challenges while preserving the beauty and craftsmanship our brands are known for.”
Initial Graziella Air assortments will debut with select retail partners in 2026, with broader expansion planned throughout the year.
More on Majors
The Latest
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
