MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyMajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director
The Italian jewelry company appointed Matteo Cuelli to the newly created role.
Marco Bicego named Matteo Cuelli as its global marketing director.
Vicenza, Italy—Marco Bicego has appointed Matteo Cuelli to its newly created role of global marketing director, effective last month.
In his new role, Cuelli will lead the brand’s global marketing and communication strategy with the objective of strengthening its position and desirability worldwide, said the company, while ensuring coherence across identity, storytelling, markets, and channels.
Cuelli will report directly to Marco Bicego, founder and creative director of his namesake brand.
Cuelli brings an international background in the luxury and lifestyle sector to the role.
Previously, he has held global leadership positions at Swarovski, Safilo Group, L’Oréal Luxe, and Geox.
Cuelli’s integrated approach to brand building, innovation, and consumer centricity contributed to the development and strengthening of those brands, said the company.
“It is a privilege to work with a brand that embodies authentic Italian craftsmanship and timeless elegance,” said Cuelli.
“I approach this role with great enthusiasm and a strong sense of responsibility, with the goal of building long-term value and further strengthening the connection between the brand and its clients worldwide.”
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In his new role, Cuelli will lead the brand’s global marketing and communication strategy with the objective of strengthening its position and desirability worldwide, said the company, while ensuring coherence across identity, storytelling, markets, and channels.
Cuelli will report directly to Marco Bicego, founder and creative director of his namesake brand.
Cuelli brings an international background in the luxury and lifestyle sector to the role.
Previously, he has held global leadership positions at Swarovski, Safilo Group, L’Oréal Luxe, and Geox.
Cuelli’s integrated approach to brand building, innovation, and consumer centricity contributed to the development and strengthening of those brands, said the company.
“It is a privilege to work with a brand that embodies authentic Italian craftsmanship and timeless elegance,” said Cuelli.
“I approach this role with great enthusiasm and a strong sense of responsibility, with the goal of building long-term value and further strengthening the connection between the brand and its clients worldwide.”
The position of global marketing director is a newly created role, as marketing responsibilities were previously distributed across functions and markets.
The addition of this role reflects the brand’s continued international momentum and focus on elevating its global marketing and communications strategy, it said.
The brand said it has reached a stage where greater strategic focus and global coordination are key.
“Matteo’s appointment represents a natural evolution of our organization,” said founder Bicego.
“As the brand continues to grow internationally, we felt the need to further strengthen our marketing leadership in a structured way, to support the next phase of development with vision and consistency, while remaining fully true to our values and identity.”
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