MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyMajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director
The Italian jewelry company appointed Matteo Cuelli to the newly created role.
Marco Bicego named Matteo Cuelli as its global marketing director.
Vicenza, Italy—Marco Bicego has appointed Matteo Cuelli to its newly created role of global marketing director, effective last month.
In his new role, Cuelli will lead the brand’s global marketing and communication strategy with the objective of strengthening its position and desirability worldwide, said the company, while ensuring coherence across identity, storytelling, markets, and channels.
Cuelli will report directly to Marco Bicego, founder and creative director of his namesake brand.
Cuelli brings an international background in the luxury and lifestyle sector to the role.
Previously, he has held global leadership positions at Swarovski, Safilo Group, L’Oréal Luxe, and Geox.
Cuelli’s integrated approach to brand building, innovation, and consumer centricity contributed to the development and strengthening of those brands, said the company.
“It is a privilege to work with a brand that embodies authentic Italian craftsmanship and timeless elegance,” said Cuelli.
“I approach this role with great enthusiasm and a strong sense of responsibility, with the goal of building long-term value and further strengthening the connection between the brand and its clients worldwide.”
Related stories will be right here …
In his new role, Cuelli will lead the brand’s global marketing and communication strategy with the objective of strengthening its position and desirability worldwide, said the company, while ensuring coherence across identity, storytelling, markets, and channels.
Cuelli will report directly to Marco Bicego, founder and creative director of his namesake brand.
Cuelli brings an international background in the luxury and lifestyle sector to the role.
Previously, he has held global leadership positions at Swarovski, Safilo Group, L’Oréal Luxe, and Geox.
Cuelli’s integrated approach to brand building, innovation, and consumer centricity contributed to the development and strengthening of those brands, said the company.
“It is a privilege to work with a brand that embodies authentic Italian craftsmanship and timeless elegance,” said Cuelli.
“I approach this role with great enthusiasm and a strong sense of responsibility, with the goal of building long-term value and further strengthening the connection between the brand and its clients worldwide.”
The position of global marketing director is a newly created role, as marketing responsibilities were previously distributed across functions and markets.
The addition of this role reflects the brand’s continued international momentum and focus on elevating its global marketing and communications strategy, it said.
The brand said it has reached a stage where greater strategic focus and global coordination are key.
“Matteo’s appointment represents a natural evolution of our organization,” said founder Bicego.
“As the brand continues to grow internationally, we felt the need to further strengthen our marketing leadership in a structured way, to support the next phase of development with vision and consistency, while remaining fully true to our values and identity.”
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry BrandSantana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
Weekly QuizJul 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
