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Swarovski Appoints New North America President
Retail veteran Sindhu Culas has stepped into the role.
Sindhu Culas is the new president and general manager of North America at Swarovski.
New York—Swarovski has named retail veteran Sindhu Culas as its new president and general manager of North America.
She succeeds Kolja Kiofsky, who stepped into the role in March 2023. He was promoted to chief commercial officer in May, effective this month.
Culas, who is based in New York City, will be tasked with bolstering Swarovski's physical and digital presence, as well as its brand awareness, in the U.S.
"We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team,” said Kiofsky.
“With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our ‘LUXignite’ strategy."
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She succeeds Kolja Kiofsky, who stepped into the role in March 2023. He was promoted to chief commercial officer in May, effective this month.
Culas, who is based in New York City, will be tasked with bolstering Swarovski's physical and digital presence, as well as its brand awareness, in the U.S.
"We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team,” said Kiofsky.
“With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our ‘LUXignite’ strategy."
She has more than 25 years of experience in retail and institutional investment management in the consumer sector.
Culas got her start as a buyer and planner at Macy's, Talbots, and Lord & Taylor. She later took on strategy and brand management roles at Macy's.
Later on, she was the senior vendor manager at Amazon and the senior vice president of e-commerce and strategy for Calvin Klein.
Most recently, she was CEO for clothing brand G-Star in North America.
"Watching Swarovski's brand repositioning and momentum in recent years has been inspiring. I'm excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America,” said Culas.
“It's a remarkable moment for the brand, and I'm thrilled to contribute to the journey ahead."
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