MajorsJan 22, 2026
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Rembrandt Charms Names New Director of Creative, Brand Strategy
Ella Blum was appointed to the newly created role.
Ella Blum is Rembrandt Charms’ new director of creative and brand strategy.
Buffalo, N.Y.—Rembrandt Charms has named Ella Blum as its new director of creative and brand strategy.
In this role, Blum will lead the company’s creative vision and brand strategy across all consumer, retail, and digital touchpoints.
She will focus on brand identity, visual storytelling, campaign development, content creation, and retailer-facing marketing initiatives while working closely with sales, e-commerce, product development, and ownership to bolster the brand’s next phase of growth.
“Ella brings a rare combination of strategic thinking, creative leadership, and operational discipline,” said Eric Lux, president of Rembrandt Charms.
“She understands how to build emotionally resonant brands while maintaining the rigor required to support retailers and scale responsibly. As we look ahead to the next chapter of Rembrandt Charms, her leadership will be instrumental in strengthening how our story is told, both to collectors and to our retail partners.”
Director of creative and brand strategy is a newly created role. Its creation underscores the more than 50-year-old family-owned company’s commitment to modernizing its brand while honoring its heritage, according to Rembrandt Charms.
Blum brings a decade of experience in integrated brand and e-commerce marketing spanning both B2B and B2C environments.
Most recently, she held senior marketing roles at New Era Cap Co., where she led e-commerce content, digital storytelling, influencer strategy, and go-to-market initiatives.
Previously, she held roles at The RealReal and Gelia Wells and Mohr, where she worked across campaign planning, digital marketing, and cross-functional brand execution.
“I’m honored to join Rembrandt Charms at such an exciting moment,” said Blum.
“The brand has an incredible foundation, a deeply loyal customer base, and a unique emotional connection with collectors. I’m excited to help evolve the brand creatively, strengthen storytelling across channels, and support retailers with thoughtful, impactful marketing.”
Rembrandt Charms said it looks forward to the impact of Blum’s appointment as it continues to invest in brand leadership, innovation, and retailer partnerships worldwide.
Related stories will be right here …
In this role, Blum will lead the company’s creative vision and brand strategy across all consumer, retail, and digital touchpoints.
She will focus on brand identity, visual storytelling, campaign development, content creation, and retailer-facing marketing initiatives while working closely with sales, e-commerce, product development, and ownership to bolster the brand’s next phase of growth.
“Ella brings a rare combination of strategic thinking, creative leadership, and operational discipline,” said Eric Lux, president of Rembrandt Charms.
“She understands how to build emotionally resonant brands while maintaining the rigor required to support retailers and scale responsibly. As we look ahead to the next chapter of Rembrandt Charms, her leadership will be instrumental in strengthening how our story is told, both to collectors and to our retail partners.”
Director of creative and brand strategy is a newly created role. Its creation underscores the more than 50-year-old family-owned company’s commitment to modernizing its brand while honoring its heritage, according to Rembrandt Charms.
Blum brings a decade of experience in integrated brand and e-commerce marketing spanning both B2B and B2C environments.
Most recently, she held senior marketing roles at New Era Cap Co., where she led e-commerce content, digital storytelling, influencer strategy, and go-to-market initiatives.
Previously, she held roles at The RealReal and Gelia Wells and Mohr, where she worked across campaign planning, digital marketing, and cross-functional brand execution.
“I’m honored to join Rembrandt Charms at such an exciting moment,” said Blum.
“The brand has an incredible foundation, a deeply loyal customer base, and a unique emotional connection with collectors. I’m excited to help evolve the brand creatively, strengthen storytelling across channels, and support retailers with thoughtful, impactful marketing.”
Rembrandt Charms said it looks forward to the impact of Blum’s appointment as it continues to invest in brand leadership, innovation, and retailer partnerships worldwide.
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