Marco Bicego Celebrates 25 Years With Collection, Campaign
Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
The campaign, which shares the name of the collection, is a tribute to the anniversary.
The imagery was designed to accentuate the artistry of the pieces, said the brand, showcasing the pieces as “a symbol of personal expression, enduring appeal, and [the] refined craftsmanship Marco Bicego is synonymous for.”
Each piece is displayed against a different backdrop to correspond with the technique used in the collection that it originally launched in.
This ranges from a gradient background for the coil technique seen in the 2000 “Masai” collection to the etched background for the engraved technique featured in the 2014 “Lunaria” collection.
“As we reach this remarkable milestone, I’m filled with immense pride and excitement,” said Bicego.
“This milestone is a powerful stepping stone, pushing us to continue evolving, growing, and shaping the future of our brand. If there is one regret, it’s that time has passed by too quickly!”
The “25 Best” campaign debuted last month and can be seen on the Marco Bicego website and social media.
Marco Bicego’s “25 Best” collection ranges from $1,220 to $19,950.
It is available on the brand’s website, as well as at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, and more.
Marco Bicego also debuted a new campaign celebrating its 25th year of Italian craftsmanship and design.
The 2025 campaign stars Brazilian supermodel Isabeli Fontana at the historic Basilica Palladiana in Vicenza, Italy.
Bicego choose Vincenza because it is the “jewelry capital of the world,” a hub of fine jewelry artistry for centuries known for its master goldsmiths and traditions in craftsmanship.
The campaign honors the Marco Bicego brand’s heritage while embracing modern luxury, as each piece from the brand is handcrafted there.
Fontana is seen wearing pieces from the “Masai,” “Marrakech,” “Lunaria,” “Africa,” and high jewelry collections throughout the campaign.
It was shot by artist, photographer, and director Cass Bird.
Debuting today, the 2025 campaign can be seen on the Marco Bicego website and on its social media.
With 25 years under his belt, Bicego is not slowing down.
He said, “We are eager to keep growing, not just in terms of expanding our collections, but also by deepening our relationships with our customers, embracing new technologies, and exploring new markets. The future holds so much potential, and we can’t wait to continue this journey—creating jewelry that tells a story, reflects our values, and, most importantly, inspires those who wear it.”
The Latest

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

An additional 25 percent tariff has been added to the previously announced 25 percent.


The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

The organization has awarded a total of $42,000 through its scholarship programs this year.

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell brings more than a decade of experience to the role.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”