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Marco Bicego Celebrates 25 Years With Collection, Campaign
Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.
Brazilian supermodel Isabeli Fontana stars in Marco Bicego’s campaign celebrating the brand’s 25 years in business. Here, Fontana is seen in pieces from the “Marrakech” collection.
New York—Italian jewelry brand Marco Bicego is celebrating its 25th anniversary with a curated collection and new campaigns.
The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
The “25 Best” collection and campaign is a selection of signature and bestselling pieces, highlighting the brand’s most celebrated designs from the past 25 years.
Bicego, the founder and creative director of his eponymous brand who learned the craft through working on the bench in his father’s factory said, “Today, Marco Bicego jewelry tells a story of craftsmanship passed down through generations, and each piece selected for this collection embodies how this craftsmanship has evolved over the years while also upholding tradition.”
“These 25 jewelry pieces are more than just products; they are the epitome of our brand’s style—each one a true reflection of our design philosophy, craftsmanship, and unique ability to blend tradition with contemporary luxury.”
The celebratory curation includes necklaces, bracelets, earrings, and rings from the “Marrakech,” “Lunaria,” “Masai,” “Siviglia,” “Africa,” “Jaipur Gold,” “Jaipur Color,” and “Paradise” collections.
From top to bottom, the “Marrakech” coil necklace, bangle, and ring
Three pieces from Marco Bicego’s “25 Best” Collection, which originally launched in the “Lunaria” collection in 2014
Joining the “25 Best” collection from the “Masai” collection are (left to right) a bracelet, bangle, and ring in 18-karat yellow gold with pavé diamonds
Seen here (left to right) are the “Jaipur Gold” earrings from the 2010 collection and the “Africa” necklace and earrings from the 2011 line
An ode to Bicego’s passion for natural gemstones, the “Paradise” necklace (top) and earrings (right) from the 2003 collection and the “Jaipur Color” studs (left) from the 2008 collection have joined his “25 Best” collection
The campaign, which shares the name of the collection, is a tribute to the anniversary.
The imagery was designed to accentuate the artistry of the pieces, said the brand, showcasing the pieces as “a symbol of personal expression, enduring appeal, and [the] refined craftsmanship Marco Bicego is synonymous for.”
Each piece is displayed against a different backdrop to correspond with the technique used in the collection that it originally launched in.
This ranges from a gradient background for the coil technique seen in the 2000 “Masai” collection to the etched background for the engraved technique featured in the 2014 “Lunaria” collection.
“As we reach this remarkable milestone, I’m filled with immense pride and excitement,” said Bicego.
“This milestone is a powerful stepping stone, pushing us to continue evolving, growing, and shaping the future of our brand. If there is one regret, it’s that time has passed by too quickly!”
The “25 Best” campaign debuted last month and can be seen on the Marco Bicego website and social media.
Marco Bicego’s “25 Best” collection ranges from $1,220 to $19,950.
It is available on the brand’s website, as well as at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, and more.
Marco Bicego also debuted a new campaign celebrating its 25th year of Italian craftsmanship and design.
The 2025 campaign stars Brazilian supermodel Isabeli Fontana at the historic Basilica Palladiana in Vicenza, Italy.
Bicego choose Vincenza because it is the “jewelry capital of the world,” a hub of fine jewelry artistry for centuries known for its master goldsmiths and traditions in craftsmanship.
The campaign honors the Marco Bicego brand’s heritage while embracing modern luxury, as each piece from the brand is handcrafted there.
Fontana is seen wearing pieces from the “Masai,” “Marrakech,” “Lunaria,” “Africa,” and high jewelry collections throughout the campaign.
It was shot by artist, photographer, and director Cass Bird.
Debuting today, the 2025 campaign can be seen on the Marco Bicego website and on its social media.
With 25 years under his belt, Bicego is not slowing down.
He said, “We are eager to keep growing, not just in terms of expanding our collections, but also by deepening our relationships with our customers, embracing new technologies, and exploring new markets. The future holds so much potential, and we can’t wait to continue this journey—creating jewelry that tells a story, reflects our values, and, most importantly, inspires those who wear it.”
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