Marco Bicego Adds Stackable Designs to Masai Collection
The new additions include flat coil rings, bracelets, and necklaces designed to layer elegantly.

The brand said these new pieces, while minimalistic, add glamour to the existing Masai designs by featuring pavé and brilliant-cut diamonds in 18-karat yellow gold bangles, huggie earrings, collars, double-band rings, and multi-strand cuffs.
The collection first debuted in 2016 when the founder and creative director of the eponymous brand experimented with a flat coil technique inspired by a trip to Africa where Bicego was influenced by the art and traditions of the Maasai tribe.
Masai was originally created to complement Marco Bicego’s “Marrakech” collection, which uses the same technique but with a twisted coil.
“The appearance of Maasai women, particularly their decorative, unique style of wearing stacked jewelry, was a subject of great interest and intrigue to me as I was conceiving this collection,” said Bicego.
“In this latest evolution of the collection, I wanted to introduce stacking bangles that perfectly complement each other, styling elegantly either together or alone. You can accumulate flat coil rings, bracelets, and necklaces without ever looking overloaded, quite the contrary.”
The flat coil technique that Bicego uses is reminiscent of the jewelry he saw women of the Maasai tribe wearing. It is created by wrapping a gold wire around a woven chain and then pressing it to form a semi-rigid ribbon.
The 47 new pieces are bold, clean, and elegant, said the brand.
They are also available in 18-karat white and rose gold, retailing for $3,800 to $42,100.
The Masai collection is available on the Marco Bicego website, as well as at Neiman Marcus, Saks Fifth Avenue, Nordstrom, and other retailers.
The Latest

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.


He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.