Lab-GrownSep 23, 2024
Kay Jewelers, Monique Lhuillier Add Colored Lab-Grown Diamonds to ‘Bliss’ CollectionsSep 26, 2024
Marco Bicego Adds Stackable Designs to Masai Collection
The new additions include flat coil rings, bracelets, and necklaces designed to layer elegantly.
Marco Bicego looked to women from Africa’s Maasai tribe, who stacked their jewelry, when creating these coiled pieces.
New York—Marco Bicego added new stackable designs to its “Masai” collection last month.
The brand said these new pieces, while minimalistic, add glamour to the existing Masai designs by featuring pavé and brilliant-cut diamonds in 18-karat yellow gold bangles, huggie earrings, collars, double-band rings, and multi-strand cuffs.
The collection first debuted in 2016 when the founder and creative director of the eponymous brand experimented with a flat coil technique inspired by a trip to Africa where Bicego was influenced by the art and traditions of the Maasai tribe.
Masai was originally created to complement Marco Bicego’s “Marrakech” collection, which uses the same technique but with a twisted coil.
“The appearance of Maasai women, particularly their decorative, unique style of wearing stacked jewelry, was a subject of great interest and intrigue to me as I was conceiving this collection,” said Bicego.
“In this latest evolution of the collection, I wanted to introduce stacking bangles that perfectly complement each other, styling elegantly either together or alone. You can accumulate flat coil rings, bracelets, and necklaces without ever looking overloaded, quite the contrary.”
The flat coil technique that Bicego uses is reminiscent of the jewelry he saw women of the Maasai tribe wearing. It is created by wrapping a gold wire around a woven chain and then pressing it to form a semi-rigid ribbon.
The brand said these new pieces, while minimalistic, add glamour to the existing Masai designs by featuring pavé and brilliant-cut diamonds in 18-karat yellow gold bangles, huggie earrings, collars, double-band rings, and multi-strand cuffs.
The collection first debuted in 2016 when the founder and creative director of the eponymous brand experimented with a flat coil technique inspired by a trip to Africa where Bicego was influenced by the art and traditions of the Maasai tribe.
Masai was originally created to complement Marco Bicego’s “Marrakech” collection, which uses the same technique but with a twisted coil.
“The appearance of Maasai women, particularly their decorative, unique style of wearing stacked jewelry, was a subject of great interest and intrigue to me as I was conceiving this collection,” said Bicego.
“In this latest evolution of the collection, I wanted to introduce stacking bangles that perfectly complement each other, styling elegantly either together or alone. You can accumulate flat coil rings, bracelets, and necklaces without ever looking overloaded, quite the contrary.”
The flat coil technique that Bicego uses is reminiscent of the jewelry he saw women of the Maasai tribe wearing. It is created by wrapping a gold wire around a woven chain and then pressing it to form a semi-rigid ribbon.
An 18-karat yellow gold coil bangle featuring three diamonds ($5,450)
The “Masai” drop earrings in 18-karat yellow gold with diamonds ($8,950)
A collar necklace in 18-karat yellow gold with a pavé diamond bar ($6,850)
The “Masai” three-row diamond tennis statement cuff in 18-karat yellow gold ($26,350)
An 18-karat yellow gold coil bangle with a cushion-cut diamond ($8,250)
The “Masai” double-band ring featuring a 0.50-carat diamond ($8,500)
The 47 new pieces are bold, clean, and elegant, said the brand.
They are also available in 18-karat white and rose gold, retailing for $3,800 to $42,100.
The Masai collection is available on the Marco Bicego website, as well as at Neiman Marcus, Saks Fifth Avenue, Nordstrom, and other retailers.
More on Collections
The Latest
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
