Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
Marco Bicego Designs Maasai-Inspired Jewelry
The Italian designer looked to East Africa for his latest fine jewelry collection.

Vicenza, Italy--Marco Bicego looked to East Africa when designing his latest collection, named “Masai” for the tribe that inspired it.
“I often derive my inspiration from my travels around the world,” explained Bicego. “On one journey, I beheld the beautiful ornaments of the African Maasai tribe, which were so elegant and demonstrated an amazing attention to detail. The effort and craftsmanship that goes into creating these pieces resonated with my approach to jewelry-making, so it felt befitting to create a collection inspired by them.”
A new addition to the company’s core collections, Masai blends seamlessly into Bicego’s existing body of work, due in large part to the utilization of his “coil” technique, in which a thin 18-karat gold wire is wrapped around a thicker strand of gold.
Traditional Maasai jewelry also incorporates wrapping; pieces of brass are woven around necks, wrists and ankles.
“The Maasai ornaments are woven intricately and gracefully to accentuate the form of the body,” said Bicego. “I felt drawn to the organic way that the pieces complemented the wearer’s shape. Our pieces are crafted in 18-karat yellow and white gold, featuring hand-coiled strands layered beautifully together, reflecting the same heightened attention to craftsmanship displayed by the Maasai people.”
Pieces from the Masai collection retail between $1,390 and $36,950.
The collection will be carried at Neiman Marcus and Saks Fifth Avenue, and is currently available at MarcoBicego.com.
The Latest

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

The entrepreneur and “Shark Tank” star will share his top tips for success.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Two existing executives have been given new roles.


Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.