MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipMajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American Flagship
The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team to commemorate the opening of the brand’s Las Vegas store. (Photo by Denise Truscello/Getty Images for Pandora)
Las Vegas—Pandora has opened its first North American flagship store in Las Vegas.
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
To celebrate its opening weekend, Pandora installed a custom roulette wheel outside of the store, inviting customers to spin for prizes. Attendees included, from right, Pandora team members Amna Rafique, Colby Jarvis, Lauren Klein, and Erin Matson. (Photo by Denise Truscello/Getty Images for Pandora)
The Las Vegas location is one of a few globally that has a charm bar, said Pandora. (Photo by Denise Truscello/Getty Images for Pandora)
Detria Courtalis, Pandora’s vice president of U.S. sales, at the store opening. (Photo by Denise Truscello/Getty Images for Pandora)
During the opening day event, Pandora showcased this artisan hand-painting the enamel on heart charms. (Photo by Denise Truscello/Getty Images for Pandora)
The new store is located in Las Vegas’ BLVD shopping center. (Photo by Denise Truscello/Getty Images for Pandora)
Decked out in Pandora’s signature blush pink, the store features a custom-designed craftsmanship studio and a “Diamond Salon” for Pandora’s lab-grown diamond collection. The brand quit using natural diamonds in 2021.
The dedicated diamond section provides “an inclusive and inviting setting” to browse its lab-grown diamonds, said the brand.
“Its curved design evokes a sense of openness and equality, aligning with the brand’s mission to democratize diamonds,” it said.
There is an interactive charm bar, inspired by a card dealer’s table, that encourages customers to create their own stories and feel the charms for themselves.
The experience is one of only a few available in Pandora stores worldwide.
The curved shape and fluted wood base of the charm bar is a nod to the design of its Copenhagen flagship.
The craftsmanship studio will be a backdrop for digital content and live demonstrations, like engraving and jewelry making.
During the opening day event, Pandora had an employee hand-painting enamel heart charms.
The flagship also has an event space with a “blank canvas” design, which lets the location and seasonality determine in-store activations and programming.
Also special for the opening weekend was the custom pink roulette wheel. Guests could spin for a chance to win Pandora prizes, limited-edition merch, and in-store offers.
Exclusive charms were created just for the occasion, including the “Sparkling Dice” charm, “Vegas Player” charm, and the “Welcome Sign” dangle, inspired by the iconic Las Vegas welcome sign.
Over opening weekend, one winner per day won a Pandora lab-grown diamond necklace in blush pink.
“The Las Vegas flagship marks an exciting new chapter for Pandora in North America, bringing together product, experience, and personalization in one unforgettable destination,” said Pandora.
By the end of the year, the brand will have around 650 stores in North America, said Rodembusch.
The store is located at 3747 S Las Vegas Blvd, #110.
Editors' Picks
Sponsored by
More on Majors
The Latest
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
