MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipMajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American Flagship
The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team to commemorate the opening of the brand’s Las Vegas store. (Photo by Denise Truscello/Getty Images for Pandora)
Las Vegas—Pandora has opened its first North American flagship store in Las Vegas.
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
To celebrate its opening weekend, Pandora installed a custom roulette wheel outside of the store, inviting customers to spin for prizes. Attendees included, from right, Pandora team members Amna Rafique, Colby Jarvis, Lauren Klein, and Erin Matson. (Photo by Denise Truscello/Getty Images for Pandora)
The Las Vegas location is one of a few globally that has a charm bar, said Pandora. (Photo by Denise Truscello/Getty Images for Pandora)
Detria Courtalis, Pandora’s vice president of U.S. sales, at the store opening. (Photo by Denise Truscello/Getty Images for Pandora)
During the opening day event, Pandora showcased this artisan hand-painting the enamel on heart charms. (Photo by Denise Truscello/Getty Images for Pandora)
The new store is located in Las Vegas’ BLVD shopping center. (Photo by Denise Truscello/Getty Images for Pandora)
Decked out in Pandora’s signature blush pink, the store features a custom-designed craftsmanship studio and a “Diamond Salon” for Pandora’s lab-grown diamond collection. The brand quit using natural diamonds in 2021.
The dedicated diamond section provides “an inclusive and inviting setting” to browse its lab-grown diamonds, said the brand.
“Its curved design evokes a sense of openness and equality, aligning with the brand’s mission to democratize diamonds,” it said.
There is an interactive charm bar, inspired by a card dealer’s table, that encourages customers to create their own stories and feel the charms for themselves.
The experience is one of only a few available in Pandora stores worldwide.
The curved shape and fluted wood base of the charm bar is a nod to the design of its Copenhagen flagship.
The craftsmanship studio will be a backdrop for digital content and live demonstrations, like engraving and jewelry making.
During the opening day event, Pandora had an employee hand-painting enamel heart charms.
The flagship also has an event space with a “blank canvas” design, which lets the location and seasonality determine in-store activations and programming.
Also special for the opening weekend was the custom pink roulette wheel. Guests could spin for a chance to win Pandora prizes, limited-edition merch, and in-store offers.
Exclusive charms were created just for the occasion, including the “Sparkling Dice” charm, “Vegas Player” charm, and the “Welcome Sign” dangle, inspired by the iconic Las Vegas welcome sign.
Over opening weekend, one winner per day won a Pandora lab-grown diamond necklace in blush pink.
“The Las Vegas flagship marks an exciting new chapter for Pandora in North America, bringing together product, experience, and personalization in one unforgettable destination,” said Pandora.
By the end of the year, the brand will have around 650 stores in North America, said Rodembusch.
The store is located at 3747 S Las Vegas Blvd, #110.
Editors' Picks
Sponsored by
More on Majors
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
