MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipMajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American Flagship
The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team to commemorate the opening of the brand’s Las Vegas store. (Photo by Denise Truscello/Getty Images for Pandora)
Las Vegas—Pandora has opened its first North American flagship store in Las Vegas.
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
To celebrate its opening weekend, Pandora installed a custom roulette wheel outside of the store, inviting customers to spin for prizes. Attendees included, from right, Pandora team members Amna Rafique, Colby Jarvis, Lauren Klein, and Erin Matson. (Photo by Denise Truscello/Getty Images for Pandora)
The Las Vegas location is one of a few globally that has a charm bar, said Pandora. (Photo by Denise Truscello/Getty Images for Pandora)
Detria Courtalis, Pandora’s vice president of U.S. sales, at the store opening. (Photo by Denise Truscello/Getty Images for Pandora)
During the opening day event, Pandora showcased this artisan hand-painting the enamel on heart charms. (Photo by Denise Truscello/Getty Images for Pandora)
The new store is located in Las Vegas’ BLVD shopping center. (Photo by Denise Truscello/Getty Images for Pandora)
Decked out in Pandora’s signature blush pink, the store features a custom-designed craftsmanship studio and a “Diamond Salon” for Pandora’s lab-grown diamond collection. The brand quit using natural diamonds in 2021.
The dedicated diamond section provides “an inclusive and inviting setting” to browse its lab-grown diamonds, said the brand.
“Its curved design evokes a sense of openness and equality, aligning with the brand’s mission to democratize diamonds,” it said.
There is an interactive charm bar, inspired by a card dealer’s table, that encourages customers to create their own stories and feel the charms for themselves.
The experience is one of only a few available in Pandora stores worldwide.
The curved shape and fluted wood base of the charm bar is a nod to the design of its Copenhagen flagship.
The craftsmanship studio will be a backdrop for digital content and live demonstrations, like engraving and jewelry making.
During the opening day event, Pandora had an employee hand-painting enamel heart charms.
The flagship also has an event space with a “blank canvas” design, which lets the location and seasonality determine in-store activations and programming.
Also special for the opening weekend was the custom pink roulette wheel. Guests could spin for a chance to win Pandora prizes, limited-edition merch, and in-store offers.
Exclusive charms were created just for the occasion, including the “Sparkling Dice” charm, “Vegas Player” charm, and the “Welcome Sign” dangle, inspired by the iconic Las Vegas welcome sign.
Over opening weekend, one winner per day won a Pandora lab-grown diamond necklace in blush pink.
“The Las Vegas flagship marks an exciting new chapter for Pandora in North America, bringing together product, experience, and personalization in one unforgettable destination,” said Pandora.
By the end of the year, the brand will have around 650 stores in North America, said Rodembusch.
The store is located at 3747 S Las Vegas Blvd, #110.
More on Majors
The Latest
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom DixonAs chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper FlaggThe parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.
Weekly QuizOct 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
