MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipMajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American Flagship
The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team to commemorate the opening of the brand’s Las Vegas store. (Photo by Denise Truscello/Getty Images for Pandora)
Las Vegas—Pandora has opened its first North American flagship store in Las Vegas.
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
The Danish jewelry giant hosted a ribbon-cutting celebration on June 6, coinciding with the Las Vegas jewelry shows.
The store is located on the street level of the BLVD shopping center, located across from the T-Mobile Arena.
Luciano Rodembusch, general manager of North America at Pandora, cut the ribbon alongside members of the Pandora team.
Pandora is a brand made of stories, said Rodembusch, and this new store will allow Pandora to better tell those stories to its customers.
“Something I always dreamed of was [being able] to show a little bit of our craftsmanship. There are 12,000 colleagues in Thailand that today are doing the best they can to create the most beautiful jewelry in the world,” he said.
“We want our friends and our fans to experience that and really understand when we say that every single piece is hand painted what that means and how difficult that is.”
Rodembusch also attended Jewelers for Children’s Facets event on Sunday to accept an award on behalf of Pandora’s CEO Alexander Lacik.
SEE: The New Pandora Las Vegas Flagship
To celebrate its opening weekend, Pandora installed a custom roulette wheel outside of the store, inviting customers to spin for prizes. Attendees included, from right, Pandora team members Amna Rafique, Colby Jarvis, Lauren Klein, and Erin Matson. (Photo by Denise Truscello/Getty Images for Pandora)
The Las Vegas location is one of a few globally that has a charm bar, said Pandora. (Photo by Denise Truscello/Getty Images for Pandora)
Detria Courtalis, Pandora’s vice president of U.S. sales, at the store opening. (Photo by Denise Truscello/Getty Images for Pandora)
During the opening day event, Pandora showcased this artisan hand-painting the enamel on heart charms. (Photo by Denise Truscello/Getty Images for Pandora)
The new store is located in Las Vegas’ BLVD shopping center. (Photo by Denise Truscello/Getty Images for Pandora)
Decked out in Pandora’s signature blush pink, the store features a custom-designed craftsmanship studio and a “Diamond Salon” for Pandora’s lab-grown diamond collection. The brand quit using natural diamonds in 2021.
The dedicated diamond section provides “an inclusive and inviting setting” to browse its lab-grown diamonds, said the brand.
“Its curved design evokes a sense of openness and equality, aligning with the brand’s mission to democratize diamonds,” it said.
There is an interactive charm bar, inspired by a card dealer’s table, that encourages customers to create their own stories and feel the charms for themselves.
The experience is one of only a few available in Pandora stores worldwide.
The curved shape and fluted wood base of the charm bar is a nod to the design of its Copenhagen flagship.
The craftsmanship studio will be a backdrop for digital content and live demonstrations, like engraving and jewelry making.
During the opening day event, Pandora had an employee hand-painting enamel heart charms.
The flagship also has an event space with a “blank canvas” design, which lets the location and seasonality determine in-store activations and programming.
Also special for the opening weekend was the custom pink roulette wheel. Guests could spin for a chance to win Pandora prizes, limited-edition merch, and in-store offers.
Exclusive charms were created just for the occasion, including the “Sparkling Dice” charm, “Vegas Player” charm, and the “Welcome Sign” dangle, inspired by the iconic Las Vegas welcome sign.
Over opening weekend, one winner per day won a Pandora lab-grown diamond necklace in blush pink.
“The Las Vegas flagship marks an exciting new chapter for Pandora in North America, bringing together product, experience, and personalization in one unforgettable destination,” said Pandora.
By the end of the year, the brand will have around 650 stores in North America, said Rodembusch.
The store is located at 3747 S Las Vegas Blvd, #110.
The Latest
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
