Located at 1701 Sunset Harbour Drive., the newly opened Miami Beach store is the brand’s first flagship.
Miami Beach, Fla.—Luis Morais is celebrating its 25th anniversary with the opening of its first flagship and the release of its “Inner Journey” collection.
The men’s jewelry brand chose Miami Beach, Florida, for its first store because the city is where founder and designer Luis Morais created the brand, with Miami as the location of its showroom and factory.
“It made sense to have it where it all started, I owed that to Miami Beach,” said Morais.
With 600 square feet, the store offers an immersive experience for longtime fans and new admirers alike, the brand said.
The brand’s jewelry, contemporary art, and perfume are all offered at the location.
Morais designed his Miami Beach flagship as his first commercial project.
The décor was conceived and done by Morais as his first commercial project. Throughout there are many pieces of hand-picked décor, including an alligator and skull, a gold accent wall, and asymmetrical mirrors.
The flagship, which opened at the end of April, is located at 1701 Sunset Harbour Drive.
“25 years, brick by brick, Luis Morais is celebrating a new chapter,” said Morais.
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Morais began designing jewelry in 1998, he founded his brand in 2000 and incorporated it in 2002. He began with a single handcrafted bracelet and has since expanded to his latest collection, which features 135 pieces.
The Inner Journey collection was inspired by his journey as a person and designer, introspection, and growth, he said.
The “Drill Bit” bracelet with tiger’s eye beads, 14-karat yellow gold, and diamond accents ($1,170)
The “Half-Skull” ring in 14-karat yellow gold with black diamond eyes and white diamonds on the crown of the skulls’ heads ($4,500)
A bracelet with lapis and tiger’s eye beads featuring an eye motif with 14-karat yellow gold and engraved lapis ($910)
The “Drill Bit” necklace with mixed gemstone beads and diamond accents on the 14-karat yellow gold “Drill Bit” motif ($1,620)
A bracelet with 14-karat yellow gold canister bamboo motif tubes and onyx beads ($3,222)
Among the 135 pieces are bracelets, necklace, pendants, earrings, and rings with the option to customize.
His unisex beaded designs include drill bit, spiral, and snake motifs for an “edgy-meets-elegant style” in 14-karat yellow gold with gemstone and glass beads and diamond accents.
The Inner Journey collection retails from $300 to $15,000 and debuted in early spring.
