Luis Morais Opens Flagship, Launches Collection Celebrating 25 Years
The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

The men’s jewelry brand chose Miami Beach, Florida, for its first store because the city is where founder and designer Luis Morais created the brand, with Miami as the location of its showroom and factory.
“It made sense to have it where it all started, I owed that to Miami Beach,” said Morais.
With 600 square feet, the store offers an immersive experience for longtime fans and new admirers alike, the brand said.
The brand’s jewelry, contemporary art, and perfume are all offered at the location.

The décor was conceived and done by Morais as his first commercial project. Throughout there are many pieces of hand-picked décor, including an alligator and skull, a gold accent wall, and asymmetrical mirrors.
The flagship, which opened at the end of April, is located at 1701 Sunset Harbour Drive.
“25 years, brick by brick, Luis Morais is celebrating a new chapter,” said Morais.
Morais began designing jewelry in 1998, he founded his brand in 2000 and incorporated it in 2002. He began with a single handcrafted bracelet and has since expanded to his latest collection, which features 135 pieces.
The Inner Journey collection was inspired by his journey as a person and designer, introspection, and growth, he said.
Among the 135 pieces are bracelets, necklace, pendants, earrings, and rings with the option to customize.
His unisex beaded designs include drill bit, spiral, and snake motifs for an “edgy-meets-elegant style” in 14-karat yellow gold with gemstone and glass beads and diamond accents.
The Inner Journey collection retails from $300 to $15,000 and debuted in early spring.
It is available on the Luis Morais website.
The Latest

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.