Events & AwardsFeb 13, 2025
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JFC Names 2025 ‘Facets’ Honorees
The charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.
Alexander Lacik, CEO of Pandora (left) and Beth Gerstein, co-founder and CEO of Brilliant Earth, will be honored at Jewelers for Children’s “Facets” 2025 event.
New York—Jewelers for Children (JFC) has announced the two individuals that will be honored at its annual “Facets” event slated for June 8 at the Venetian Resort Hotel in Las Vegas.
Beth Gerstein, co-founder and CEO of Brilliant Earth, and Alexander Lacik, CEO of Pandora, will be the 2025 honorees at the event, formerly known as “Facets of Hope.”
“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day. To honor them both is nothing short of phenomenal, we feel very lucky to continue our relationship with them at Facets 2025,” said Sara Murphy, executive director of JFC.
“With these two powerhouses at Facets we hope to be able to increase our giving to our nonprofit partners in 2025.”
Gerstein co-founded Brilliant Earth in 2005, based on a passion for social enterprise and a vision for inspiring change in the jewelry industry, said JFC. Brilliant Earth now employs more than 750 people with 40 retail showrooms, generating about $450 million in annual revenue.
In 2021, Gerstein was one of a few women founders to take their company public, listing on the NASDAQ.
Together with co-founder Eric Grossberg, they established the Brilliant Earth Foundation in 2021. It has contributed more than $2 million to advancing programs in responsible sourcing, social impact, and climate change.
Gerstein has previously served on the board of directors for Diamonds Do Good.
She began her education and early training as an electrical engineer and has since merged her passion for science and technology with her belief that consumers deserve transparent and responsible practices, along with beautiful, high-quality products, and personalized shopping experiences that bring them joy, said JFC.
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Beth Gerstein, co-founder and CEO of Brilliant Earth, and Alexander Lacik, CEO of Pandora, will be the 2025 honorees at the event, formerly known as “Facets of Hope.”
“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day. To honor them both is nothing short of phenomenal, we feel very lucky to continue our relationship with them at Facets 2025,” said Sara Murphy, executive director of JFC.
“With these two powerhouses at Facets we hope to be able to increase our giving to our nonprofit partners in 2025.”
Gerstein co-founded Brilliant Earth in 2005, based on a passion for social enterprise and a vision for inspiring change in the jewelry industry, said JFC. Brilliant Earth now employs more than 750 people with 40 retail showrooms, generating about $450 million in annual revenue.
In 2021, Gerstein was one of a few women founders to take their company public, listing on the NASDAQ.
Together with co-founder Eric Grossberg, they established the Brilliant Earth Foundation in 2021. It has contributed more than $2 million to advancing programs in responsible sourcing, social impact, and climate change.
Gerstein has previously served on the board of directors for Diamonds Do Good.
She began her education and early training as an electrical engineer and has since merged her passion for science and technology with her belief that consumers deserve transparent and responsible practices, along with beautiful, high-quality products, and personalized shopping experiences that bring them joy, said JFC.
JFC’s second honoree, Lacik, has 30 years of experience in internation business, marketing, and business management.
He joined Pandora in 2019, where he has since increased the company’s revenue while cutting CO2 emissions by 27 percent across its full value chain, said JFC.
Pandora sources 100 percent recycled silver and gold for its jewelry.
Pandora is also a long-term partner of UNICEF, a charity dedicated to assisting and protecting disadvantaged children in more than 190 countries and territories.
Before joining Pandora, Lacik was the CEO of Britax Ltd., a British manufacturer of childcare products. He has also been CEO and held senior management positions at Kasthall Golv & Mattor and consumer goods companies Procter & Gamble and Reckitt Benckiser. At the latter, he served in a number of roles, including head of Reckitt Benckiser North America.
Lacik received a bachelor’s degree in business administration from the University of Växjö in Sweden.
Facets 2025 will begin at 6:00 p.m. with cocktails and food.
A program will be held where Gerstein and Lacik are recognized, and JFC grant recipients will share their stories.
JFC will also announce the results of its 2025 fundraising efforts and the distributions that it will make to its nonprofit partners.
Details on sponsorship opportunities for the event can be viewed on the JFC website.
There are options available for different levels of donations, including tribute ads and tickets to the Facets event.
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