JFC Names 2025 ‘Facets’ Honorees
The charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.

Beth Gerstein, co-founder and CEO of Brilliant Earth, and Alexander Lacik, CEO of Pandora, will be the 2025 honorees at the event, formerly known as “Facets of Hope.”
“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day. To honor them both is nothing short of phenomenal, we feel very lucky to continue our relationship with them at Facets 2025,” said Sara Murphy, executive director of JFC.
“With these two powerhouses at Facets we hope to be able to increase our giving to our nonprofit partners in 2025.”
Gerstein co-founded Brilliant Earth in 2005, based on a passion for social enterprise and a vision for inspiring change in the jewelry industry, said JFC. Brilliant Earth now employs more than 750 people with 40 retail showrooms, generating about $450 million in annual revenue.
In 2021, Gerstein was one of a few women founders to take their company public, listing on the NASDAQ.
Together with co-founder Eric Grossberg, they established the Brilliant Earth Foundation in 2021. It has contributed more than $2 million to advancing programs in responsible sourcing, social impact, and climate change.
Gerstein has previously served on the board of directors for Diamonds Do Good.
She began her education and early training as an electrical engineer and has since merged her passion for science and technology with her belief that consumers deserve transparent and responsible practices, along with beautiful, high-quality products, and personalized shopping experiences that bring them joy, said JFC.
JFC’s second honoree, Lacik, has 30 years of experience in internation business, marketing, and business management.
He joined Pandora in 2019, where he has since increased the company’s revenue while cutting CO2 emissions by 27 percent across its full value chain, said JFC.
Pandora sources 100 percent recycled silver and gold for its jewelry.
Pandora is also a long-term partner of UNICEF, a charity dedicated to assisting and protecting disadvantaged children in more than 190 countries and territories.
Before joining Pandora, Lacik was the CEO of Britax Ltd., a British manufacturer of childcare products. He has also been CEO and held senior management positions at Kasthall Golv & Mattor and consumer goods companies Procter & Gamble and Reckitt Benckiser. At the latter, he served in a number of roles, including head of Reckitt Benckiser North America.
Lacik received a bachelor’s degree in business administration from the University of Växjö in Sweden.
Facets 2025 will begin at 6:00 p.m. with cocktails and food.
A program will be held where Gerstein and Lacik are recognized, and JFC grant recipients will share their stories.
JFC will also announce the results of its 2025 fundraising efforts and the distributions that it will make to its nonprofit partners.
Details on sponsorship opportunities for the event can be viewed on the JFC website.
There are options available for different levels of donations, including tribute ads and tickets to the Facets event.
The Latest

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

The private equity firm has a plan to revive the mall staple.

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.


The new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.

The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

The “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.

Founded in 2004, the organization is now called the Community for Ethical Jewelry.

From Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.

The trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.

Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.

Sponsored by American Gem Trade Association

In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.

The jewelry giant will relocate its existing facility to a larger space in Anne Arundel.

The designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.

The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.

The 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.

A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.

The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.

The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.

The new integration allows users to manage shipments directly from the Shopify dashboard.

At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.