JFC Names 2025 ‘Facets’ Honorees
The charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.

Beth Gerstein, co-founder and CEO of Brilliant Earth, and Alexander Lacik, CEO of Pandora, will be the 2025 honorees at the event, formerly known as “Facets of Hope.”
“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day. To honor them both is nothing short of phenomenal, we feel very lucky to continue our relationship with them at Facets 2025,” said Sara Murphy, executive director of JFC.
“With these two powerhouses at Facets we hope to be able to increase our giving to our nonprofit partners in 2025.”
Gerstein co-founded Brilliant Earth in 2005, based on a passion for social enterprise and a vision for inspiring change in the jewelry industry, said JFC. Brilliant Earth now employs more than 750 people with 40 retail showrooms, generating about $450 million in annual revenue.
In 2021, Gerstein was one of a few women founders to take their company public, listing on the NASDAQ.
Together with co-founder Eric Grossberg, they established the Brilliant Earth Foundation in 2021. It has contributed more than $2 million to advancing programs in responsible sourcing, social impact, and climate change.
Gerstein has previously served on the board of directors for Diamonds Do Good.
She began her education and early training as an electrical engineer and has since merged her passion for science and technology with her belief that consumers deserve transparent and responsible practices, along with beautiful, high-quality products, and personalized shopping experiences that bring them joy, said JFC.
JFC’s second honoree, Lacik, has 30 years of experience in internation business, marketing, and business management.
He joined Pandora in 2019, where he has since increased the company’s revenue while cutting CO2 emissions by 27 percent across its full value chain, said JFC.
Pandora sources 100 percent recycled silver and gold for its jewelry.
Pandora is also a long-term partner of UNICEF, a charity dedicated to assisting and protecting disadvantaged children in more than 190 countries and territories.
Before joining Pandora, Lacik was the CEO of Britax Ltd., a British manufacturer of childcare products. He has also been CEO and held senior management positions at Kasthall Golv & Mattor and consumer goods companies Procter & Gamble and Reckitt Benckiser. At the latter, he served in a number of roles, including head of Reckitt Benckiser North America.
Lacik received a bachelor’s degree in business administration from the University of Växjö in Sweden.
Facets 2025 will begin at 6:00 p.m. with cocktails and food.
A program will be held where Gerstein and Lacik are recognized, and JFC grant recipients will share their stories.
JFC will also announce the results of its 2025 fundraising efforts and the distributions that it will make to its nonprofit partners.
Details on sponsorship opportunities for the event can be viewed on the JFC website.
There are options available for different levels of donations, including tribute ads and tickets to the Facets event.
The Latest

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

The entrepreneur and “Shark Tank” star will share his top tips for success.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Two existing executives have been given new roles.


Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.