MajorsMay 20, 2025
Tanishq Opens Seventh U.S. StoreMajorsMay 28, 2025
Graff Unveils New Las Vegas Flagship
The 3,300-square foot location is the jeweler's largest store in North America.
Graff recently opened its largest flagship in North America in the Fontainebleau Las Vegas.
Las Vegas—Graff opened a new store in Las Vegas, located inside the Fontainebleau resort.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
SEE: The New Graff Flagship in Las Vegas
The new Las Vegas location is the largest in North America and the jeweler’s 10th store in the region.
There are two new jewelry collections that are exclusive to the Las Vegas store.
The central circular showcase was crafted from celadon wood and chiseled glass for a romantic feel, said the retailer.
The store also has a hidden high jewelry room, tucked away behind concealed doors.
The high jewelry room is shaped in the outline of a butterfly, a nod to a signature Graff motif. It also includes a lounge area and library.
The location also has a VIP room for guests seeking exclusivity and discretion, said the jeweler.
“Every element within the space has been meticulously envisioned, designed, and crafted with uncompromising attention to detail,” said Graff.
In celebration of the store opening, the Graff family has curated a selection of high jewelry, set with diamonds, emeralds, rubies, and sapphires.
The retailer also debuted two new collections, “Be Together” and “Follow Me,” which are exclusive to the Las Vegas location.
SEE: The New Graff Jewelry Collections
A yellow gold diamond pavé graduated link necklace with 14.09 carats of round diamonds from Graff’s new “Be Together” collection
A rose gold diamond pavé ring from Graff’s “Be Together” collection
A white gold and diamond pavé open bangle from Graff’s “Follow Me” collection
A yellow gold and diamond pavé crossover ring from Graff’s “Follow Me” collection
Be Together is meant to represent eternal love and unbreakable bonds, said the jeweler, with curved designs and interconnected loops.
Follow Me features arrows which wrap around a wrist or fingers as a symbol of strength, empowerment, and purpose.
New designs from Graff’s “Signature,” “Tilda’s Bow,” and “Spiral” collections are also available in the Las Vegas store.
The new designs, available in yellow, white, and rose gold, are meant to be worn day and night, with a focus on stacking and layering.
“A destination to inspire and excite our clients – and with the global debut of new collections and unique high jewelry creations – it perfectly embodies our standing at the very pinnacle of the jewelry industry,” said Graff.
More on Majors
The Latest
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
