MajorsMay 20, 2025
Tanishq Opens Seventh U.S. StoreMajorsMay 28, 2025
Graff Unveils New Las Vegas Flagship
The 3,300-square foot location is the jeweler's largest store in North America.
Graff recently opened its largest flagship in North America in the Fontainebleau Las Vegas.
Las Vegas—Graff opened a new store in Las Vegas, located inside the Fontainebleau resort.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
SEE: The New Graff Flagship in Las Vegas
The new Las Vegas location is the largest in North America and the jeweler’s 10th store in the region.
There are two new jewelry collections that are exclusive to the Las Vegas store.
The central circular showcase was crafted from celadon wood and chiseled glass for a romantic feel, said the retailer.
The store also has a hidden high jewelry room, tucked away behind concealed doors.
The high jewelry room is shaped in the outline of a butterfly, a nod to a signature Graff motif. It also includes a lounge area and library.
The location also has a VIP room for guests seeking exclusivity and discretion, said the jeweler.
“Every element within the space has been meticulously envisioned, designed, and crafted with uncompromising attention to detail,” said Graff.
In celebration of the store opening, the Graff family has curated a selection of high jewelry, set with diamonds, emeralds, rubies, and sapphires.
The retailer also debuted two new collections, “Be Together” and “Follow Me,” which are exclusive to the Las Vegas location.
SEE: The New Graff Jewelry Collections
A yellow gold diamond pavé graduated link necklace with 14.09 carats of round diamonds from Graff’s new “Be Together” collection
A rose gold diamond pavé ring from Graff’s “Be Together” collection
A white gold and diamond pavé open bangle from Graff’s “Follow Me” collection
A yellow gold and diamond pavé crossover ring from Graff’s “Follow Me” collection
Be Together is meant to represent eternal love and unbreakable bonds, said the jeweler, with curved designs and interconnected loops.
Follow Me features arrows which wrap around a wrist or fingers as a symbol of strength, empowerment, and purpose.
New designs from Graff’s “Signature,” “Tilda’s Bow,” and “Spiral” collections are also available in the Las Vegas store.
The new designs, available in yellow, white, and rose gold, are meant to be worn day and night, with a focus on stacking and layering.
“A destination to inspire and excite our clients – and with the global debut of new collections and unique high jewelry creations – it perfectly embodies our standing at the very pinnacle of the jewelry industry,” said Graff.
More on Majors
The Latest
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
