MajorsMay 20, 2025
Tanishq Opens Seventh U.S. StoreMajorsMay 28, 2025
Graff Unveils New Las Vegas Flagship
The 3,300-square foot location is the jeweler's largest store in North America.
Graff recently opened its largest flagship in North America in the Fontainebleau Las Vegas.
Las Vegas—Graff opened a new store in Las Vegas, located inside the Fontainebleau resort.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
SEE: The New Graff Flagship in Las Vegas
The new Las Vegas location is the largest in North America and the jeweler’s 10th store in the region.
There are two new jewelry collections that are exclusive to the Las Vegas store.
The central circular showcase was crafted from celadon wood and chiseled glass for a romantic feel, said the retailer.
The store also has a hidden high jewelry room, tucked away behind concealed doors.
The high jewelry room is shaped in the outline of a butterfly, a nod to a signature Graff motif. It also includes a lounge area and library.
The location also has a VIP room for guests seeking exclusivity and discretion, said the jeweler.
“Every element within the space has been meticulously envisioned, designed, and crafted with uncompromising attention to detail,” said Graff.
In celebration of the store opening, the Graff family has curated a selection of high jewelry, set with diamonds, emeralds, rubies, and sapphires.
The retailer also debuted two new collections, “Be Together” and “Follow Me,” which are exclusive to the Las Vegas location.
SEE: The New Graff Jewelry Collections
A yellow gold diamond pavé graduated link necklace with 14.09 carats of round diamonds from Graff’s new “Be Together” collection
A rose gold diamond pavé ring from Graff’s “Be Together” collection
A white gold and diamond pavé open bangle from Graff’s “Follow Me” collection
A yellow gold and diamond pavé crossover ring from Graff’s “Follow Me” collection
Be Together is meant to represent eternal love and unbreakable bonds, said the jeweler, with curved designs and interconnected loops.
Follow Me features arrows which wrap around a wrist or fingers as a symbol of strength, empowerment, and purpose.
New designs from Graff’s “Signature,” “Tilda’s Bow,” and “Spiral” collections are also available in the Las Vegas store.
The new designs, available in yellow, white, and rose gold, are meant to be worn day and night, with a focus on stacking and layering.
“A destination to inspire and excite our clients – and with the global debut of new collections and unique high jewelry creations – it perfectly embodies our standing at the very pinnacle of the jewelry industry,” said Graff.
Editors' Picks
Sponsored by
More on Majors
The Latest
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
