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Graff Unveils New Las Vegas Flagship
The 3,300-square foot location is the jeweler's largest store in North America.
Graff recently opened its largest flagship in North America in the Fontainebleau Las Vegas.
Las Vegas—Graff opened a new store in Las Vegas, located inside the Fontainebleau resort.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
The 3,300-square-foot salon marks its largest location in North America and its 10th store in the region.
“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region,” said Graff CEO Francois Graff.
The store’s light and bright aesthetic emphasizes beauty, design, and luxury, said the jeweler.
Located on the resort’s first level and casino floor, the showroom features a serpentine counter with angular displays, a nod to a diamond’s facets, stocked with its fine jewelry collections and timepieces.
There is also a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry.
SEE: The New Graff Flagship in Las Vegas
The new Las Vegas location is the largest in North America and the jeweler’s 10th store in the region.
There are two new jewelry collections that are exclusive to the Las Vegas store.
The central circular showcase was crafted from celadon wood and chiseled glass for a romantic feel, said the retailer.
The store also has a hidden high jewelry room, tucked away behind concealed doors.
The high jewelry room is shaped in the outline of a butterfly, a nod to a signature Graff motif. It also includes a lounge area and library.
The location also has a VIP room for guests seeking exclusivity and discretion, said the jeweler.
“Every element within the space has been meticulously envisioned, designed, and crafted with uncompromising attention to detail,” said Graff.
In celebration of the store opening, the Graff family has curated a selection of high jewelry, set with diamonds, emeralds, rubies, and sapphires.
The retailer also debuted two new collections, “Be Together” and “Follow Me,” which are exclusive to the Las Vegas location.
SEE: The New Graff Jewelry Collections
A yellow gold diamond pavé graduated link necklace with 14.09 carats of round diamonds from Graff’s new “Be Together” collection
A rose gold diamond pavé ring from Graff’s “Be Together” collection
A white gold and diamond pavé open bangle from Graff’s “Follow Me” collection
A yellow gold and diamond pavé crossover ring from Graff’s “Follow Me” collection
Be Together is meant to represent eternal love and unbreakable bonds, said the jeweler, with curved designs and interconnected loops.
Follow Me features arrows which wrap around a wrist or fingers as a symbol of strength, empowerment, and purpose.
New designs from Graff’s “Signature,” “Tilda’s Bow,” and “Spiral” collections are also available in the Las Vegas store.
The new designs, available in yellow, white, and rose gold, are meant to be worn day and night, with a focus on stacking and layering.
“A destination to inspire and excite our clients – and with the global debut of new collections and unique high jewelry creations – it perfectly embodies our standing at the very pinnacle of the jewelry industry,” said Graff.
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