Tanishq Opens Seventh U.S. Store
Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

The brand’s first store in the Bay Area is located at 3406 El Camino Real.
It is Tanishq’s largest location in the U.S., with a 5,100-square-foot showroom.
The new store serves as a destination for weddings, festivals, and everyday elegance, the brand said.
It offers the brand’s intricately designed gold and diamond jewelry that honors heritage while celebrating personal milestones.
Standout collections include “Rhythms of Rain,” “Tales of Mystique,” and “Enchanted Trails.”
“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, business head of North America at Titan Company Limited.
“The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewelry that bridges tradition with modern elegance.
Tanishq is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
The Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
The store opened its doors on March 18 and held a grand opening celebration on May 8.
The celebration featured a traditional lamp-lighting ceremony, ribbon cutting, and musical performance that gave guests a glimpse into the cultural heritage and modern elegance that define the brand, said Tanishq.
The event was attended by jewelry lovers and community leaders, including Santa Clara Mayor Lisa M. Gillmor.
Tanishq said that it chose Santa Clara as the location for its newest U.S. store because the area is known for innovation, diversity, and its vibrant South Asian community.
Tanishq has more than 400 retail stores worldwide.
It now has seven stores in the U.S., with locations in New Jersey, Houston, Dallas, Chicago, Seattle, Atlanta, and now Santa Clara.
The Latest

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.


She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Mark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.






















