Tanishq Opens Seventh U.S. Store
Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

The brand’s first store in the Bay Area is located at 3406 El Camino Real.
It is Tanishq’s largest location in the U.S., with a 5,100-square-foot showroom.
The new store serves as a destination for weddings, festivals, and everyday elegance, the brand said.
It offers the brand’s intricately designed gold and diamond jewelry that honors heritage while celebrating personal milestones.
Standout collections include “Rhythms of Rain,” “Tales of Mystique,” and “Enchanted Trails.”

“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, business head of North America at Titan Company Limited.
“The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewelry that bridges tradition with modern elegance.
Tanishq is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
The Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
The store opened its doors on March 18 and held a grand opening celebration on May 8.
The celebration featured a traditional lamp-lighting ceremony, ribbon cutting, and musical performance that gave guests a glimpse into the cultural heritage and modern elegance that define the brand, said Tanishq.
The event was attended by jewelry lovers and community leaders, including Santa Clara Mayor Lisa M. Gillmor.
Tanishq said that it chose Santa Clara as the location for its newest U.S. store because the area is known for innovation, diversity, and its vibrant South Asian community.
Tanishq has more than 400 retail stores worldwide.
It now has seven stores in the U.S., with locations in New Jersey, Houston, Dallas, Chicago, Seattle, Atlanta, and now Santa Clara.
The Latest

The company announced a reverse stock split and, as such, will no longer meet the stock exchange’s listing requirements.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.


Two scholarships are available, one for new and non-members and another for NAJA certified members.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Supplier Spotlight Sponsored by GIA

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

Sponsored by the Las Vegas Antique Jewelry and Watch Show

A private American collector purchased the 10-carat fancy vivid blue diamond.

The designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

The event is also accepting poster submissions now through June 16.

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.

The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.

The donation was the result of the brand’s annual Earth Day Ingot event.

Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.