Tanishq Opens Seventh U.S. Store
Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

The brand’s first store in the Bay Area is located at 3406 El Camino Real.
It is Tanishq’s largest location in the U.S., with a 5,100-square-foot showroom.
The new store serves as a destination for weddings, festivals, and everyday elegance, the brand said.
It offers the brand’s intricately designed gold and diamond jewelry that honors heritage while celebrating personal milestones.
Standout collections include “Rhythms of Rain,” “Tales of Mystique,” and “Enchanted Trails.”
“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, business head of North America at Titan Company Limited.
“The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewelry that bridges tradition with modern elegance.
Tanishq is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
The Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
The store opened its doors on March 18 and held a grand opening celebration on May 8.
The celebration featured a traditional lamp-lighting ceremony, ribbon cutting, and musical performance that gave guests a glimpse into the cultural heritage and modern elegance that define the brand, said Tanishq.
The event was attended by jewelry lovers and community leaders, including Santa Clara Mayor Lisa M. Gillmor.
Tanishq said that it chose Santa Clara as the location for its newest U.S. store because the area is known for innovation, diversity, and its vibrant South Asian community.
Tanishq has more than 400 retail stores worldwide.
It now has seven stores in the U.S., with locations in New Jersey, Houston, Dallas, Chicago, Seattle, Atlanta, and now Santa Clara.
The Latest

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.


“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

AGS also announced the recipient of its “Women in Leadership” scholarship.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
























