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Eiseman Jewels’ Renovated Dallas Store Is Bigger and Better
Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
Eiseman Jewels, a family-owned independent retailer that has been in business for more than 60 years, recently held a ribbon-cutting ceremony to celebrate its renovated store in Dallas’ NorthPark Center.
Dallas—Eiseman Jewels has reopened its store in Dallas’ NorthPark Center, unveiling an expanded and renovated space.
The family-owned jeweler is now operating in a 6,000-square-foot space, an upgrade from its previous 4,150-square-foot store.
It is comprised of three adjoining spaces: the Eiseman Jewels salon, a larger Rolex showroom, and a new Tudor boutique.
The retailer worked with Dallas architecture and design firm Droese Raney to create an “approachable and elegant” atmosphere with a contemporary presentation of watches and jewelry, said Eiseman Jewels CEO Richard D. Eiseman Jr.
“Our refreshed salon features new expressions of diamond jewelry creatively edited with our clients in mind, a dedicated Cartier space, our luxury Swiss timepiece collections, and three private suites,” he said.
SEE: Take a Look Inside the New Eiseman Jewels
The family-owned jeweler is now operating in a 6,000-square-foot space, an upgrade from its previous 4,150-square-foot store.
It is comprised of three adjoining spaces: the Eiseman Jewels salon, a larger Rolex showroom, and a new Tudor boutique.
The retailer worked with Dallas architecture and design firm Droese Raney to create an “approachable and elegant” atmosphere with a contemporary presentation of watches and jewelry, said Eiseman Jewels CEO Richard D. Eiseman Jr.
“Our refreshed salon features new expressions of diamond jewelry creatively edited with our clients in mind, a dedicated Cartier space, our luxury Swiss timepiece collections, and three private suites,” he said.
SEE: Take a Look Inside the New Eiseman Jewels
The new Eiseman Jewels store measures 6,000 square feet.
The store’s “floating” showcases were custom-built by Plainview, New York-based Gilbert.
The retailer’s revamped store includes a dedicated space for Cartier.
Architecture and design firm Droese Raney helped to renovate the space.
The Eiseman Jewels salon has an open layout and a light and bright aesthetic including champagne-colored metals and cerused oak.
Its jewelry and timepieces are housed in custom “floating” showcases created by Gilbert, which specializes in commercial interiors, trade show exhibits, and corporate events.
Its jewelry brands include Lika Behar, Pomellato, Single Stone, and Temple St. Clair, as well as its own in-house collections, including the Eiseman Jewels collection, the Eiseman Diamond collection, and the estate jewelry collection.
In addition to Rolex and Tudor, it has Jaeger-LeCoultre, Ulysse Nardin, Louis Moinet, L’Epée 1839 clocks, and Parmigiani Fleurier.
Eiseman Jewels also carries Rolex certified pre-owned and the “Eiseman Exceptional” certified pre-owned watches.
SEE: The New Rolex Space
The design of the new Rolex space reflects the “refined” aesthetic of the watch brand, Eiseman Jewels said.
Rolex’s signature colors are reflected in the green aqua wall and travertine flooring.
The design of the new Rolex space reflects the “refined Rolex aesthetic,” said the retailer, outfitted with custom light fixtures and design elements that reflect the brand identity, like a green aqua wall and travertine flooring.
Eisenman Jewels said the neighboring Tudor boutique marks the first in Dallas and was designed using Tudor’s colors, black, white, red, and gray.
SEE: The New Tudor Boutique
The Tudor boutique adjacent to the renovated Eiseman Jewels showroom is the first in Dallas.
The space has a boutique-exclusive design.
Eiseman Jr., the son of Eiseman Jewels founders Richard and Louise Eiseman, shared why the retailer chose to once again renovate its store.
“In our 62 years, with 60 of those at NorthPark Center, we have undertaken five renovations of our salon to ensure that we not only continue to evolve and plan for the future, but also to always keep our best foot forward alongside our luxury retail neighbors in the most coveted location at NorthPark,” he said.
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