Eiseman Jewels’ Renovated Dallas Store Is Bigger and Better
Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

The family-owned jeweler is now operating in a 6,000-square-foot space, an upgrade from its previous 4,150-square-foot store.
It is comprised of three adjoining spaces: the Eiseman Jewels salon, a larger Rolex showroom, and a new Tudor boutique.
The retailer worked with Dallas architecture and design firm Droese Raney to create an “approachable and elegant” atmosphere with a contemporary presentation of watches and jewelry, said Eiseman Jewels CEO Richard D. Eiseman Jr.
“Our refreshed salon features new expressions of diamond jewelry creatively edited with our clients in mind, a dedicated Cartier space, our luxury Swiss timepiece collections, and three private suites,” he said.
SEE: Take a Look Inside the New Eiseman Jewels
The Eiseman Jewels salon has an open layout and a light and bright aesthetic including champagne-colored metals and cerused oak.
Its jewelry and timepieces are housed in custom “floating” showcases created by Gilbert, which specializes in commercial interiors, trade show exhibits, and corporate events.
Its jewelry brands include Lika Behar, Pomellato, Single Stone, and Temple St. Clair, as well as its own in-house collections, including the Eiseman Jewels collection, the Eiseman Diamond collection, and the estate jewelry collection.
In addition to Rolex and Tudor, it has Jaeger-LeCoultre, Ulysse Nardin, Louis Moinet, L’Epée 1839 clocks, and Parmigiani Fleurier.
Eiseman Jewels also carries Rolex certified pre-owned and the “Eiseman Exceptional” certified pre-owned watches.
SEE: The New Rolex Space
The design of the new Rolex space reflects the “refined Rolex aesthetic,” said the retailer, outfitted with custom light fixtures and design elements that reflect the brand identity, like a green aqua wall and travertine flooring.
Eisenman Jewels said the neighboring Tudor boutique marks the first in Dallas and was designed using Tudor’s colors, black, white, red, and gray.
SEE: The New Tudor Boutique
Eiseman Jr., the son of Eiseman Jewels founders Richard and Louise Eiseman, shared why the retailer chose to once again renovate its store.
“In our 62 years, with 60 of those at NorthPark Center, we have undertaken five renovations of our salon to ensure that we not only continue to evolve and plan for the future, but also to always keep our best foot forward alongside our luxury retail neighbors in the most coveted location at NorthPark,” he said.
The Latest

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.

The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.


Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

Respondents were concerned about job availability and rising prices.

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

Move over neck mess, the ear story is the way to make a layering statement today.

The New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.

The “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.