MajorsJul 14, 2025
Nanis Opens First StoreWatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons Home
The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
The Rolex boutique, operated by London Jewelers, is located at 28 Newtown Lane. (Image credit: Rolex)
New York—London Jewelers has opened a new stand-alone Rolex boutique in a historic East Hampton home.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
Verdi Apli marble with a fluted pattern is featured as an anchor wall in main portion of each level of boutique. (Image credit: Rolex)
The location includes private and semi-private spaces for clients to interact with the brand and view adorned bookshelves showcasing the world of Rolex. (Image credit: Rolex)
Green is used throughout the space to tie the coastal-inspired interiors to the Rolex brand. Seen here is also a wall stucco featuring the historic Hook Windmill. (Image Credit: Rolex)
Throughout the store, subtle hints of green tie the interior design to the Rolex brand, styled with natural textures and light tones of beige and cream.
American Walnut wood panels and parquet flooring are paired with plush area rugs to create a chic and relaxed coastal-inspired space.
Custom light fixtures are also seen in the space, taking inspiration from Rolex’s “Cyclops” lens, while the custom wall stuccos incorporate the artistry of Rolex timepieces as well as local Hamptons culture like the historic Hook Windmill.
The Rolex timepieces are displayed in showcases lined with beige leather and finished with bronze trim. (Image credit: Rolex)
The second-floor terrace overlooks a curated garden. (Image credit: Rolex)
The showcases are lined with beige leather and finished with bronze trim and the bookcases seen throughout the space showcase the world of Rolex.
“The new Rolex boutique London East Hampton promises an exclusive experience that flawlessly aligns with the brand’s vision of excellence, precision, and unparalleled quality,” said Rolex and London Jewelers.
The home includes private and semi-private spaces for clients to have personalized interactions with the brand, including a second-floor terrace overlooking a curated garden that provides more opportunities for client entertainment.
London Jewelers, which is operating this Rolex boutique, is a nearly 100-year-old retailer who has been working with Rolex for more than 50 years.
The Udells have previously been honored in National Jeweler’s Retailer Hall of Fame and are slated to receive a Gem Award for Lifetime Achievement at the 2026 Gem Awards.
The East Hampton stand-alone Rolex boutique opened earlier this month.
More on Watches
The Latest
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
