MajorsJul 14, 2025
Nanis Opens First StoreWatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons Home
The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
The Rolex boutique, operated by London Jewelers, is located at 28 Newtown Lane. (Image credit: Rolex)
New York—London Jewelers has opened a new stand-alone Rolex boutique in a historic East Hampton home.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
Verdi Apli marble with a fluted pattern is featured as an anchor wall in main portion of each level of boutique. (Image credit: Rolex)
The location includes private and semi-private spaces for clients to interact with the brand and view adorned bookshelves showcasing the world of Rolex. (Image credit: Rolex)
Green is used throughout the space to tie the coastal-inspired interiors to the Rolex brand. Seen here is also a wall stucco featuring the historic Hook Windmill. (Image Credit: Rolex)
Throughout the store, subtle hints of green tie the interior design to the Rolex brand, styled with natural textures and light tones of beige and cream.
American Walnut wood panels and parquet flooring are paired with plush area rugs to create a chic and relaxed coastal-inspired space.
Custom light fixtures are also seen in the space, taking inspiration from Rolex’s “Cyclops” lens, while the custom wall stuccos incorporate the artistry of Rolex timepieces as well as local Hamptons culture like the historic Hook Windmill.
The Rolex timepieces are displayed in showcases lined with beige leather and finished with bronze trim. (Image credit: Rolex)
The second-floor terrace overlooks a curated garden. (Image credit: Rolex)
The showcases are lined with beige leather and finished with bronze trim and the bookcases seen throughout the space showcase the world of Rolex.
“The new Rolex boutique London East Hampton promises an exclusive experience that flawlessly aligns with the brand’s vision of excellence, precision, and unparalleled quality,” said Rolex and London Jewelers.
The home includes private and semi-private spaces for clients to have personalized interactions with the brand, including a second-floor terrace overlooking a curated garden that provides more opportunities for client entertainment.
London Jewelers, which is operating this Rolex boutique, is a nearly 100-year-old retailer who has been working with Rolex for more than 50 years.
The Udells have previously been honored in National Jeweler’s Retailer Hall of Fame and are slated to receive a Gem Award for Lifetime Achievement at the 2026 Gem Awards.
The East Hampton stand-alone Rolex boutique opened earlier this month.
Editors' Picks
Sponsored by
More on Watches
The Latest
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
