MajorsJul 14, 2025
Nanis Opens First StoreWatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons Home
The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
The Rolex boutique, operated by London Jewelers, is located at 28 Newtown Lane. (Image credit: Rolex)
New York—London Jewelers has opened a new stand-alone Rolex boutique in a historic East Hampton home.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
The store is housed in the former Odd Fellows Hall, a historical landmark that was built in 1897 by architect Joseph Greenleaf Thorp, and is located at 28 Newton Lane in East Hampton, New York.
The 4,800-square-foot home was originally designed as a summer cottage and has benefited the community as a cultural, social, and commercial location for more than a century.
It was chosen by London Jewelers and Rolex to offer a luxurious coastal setting that is elegant and intimate for clients to connect with the watch brand.
The interior design utilizes colors, patterns, and materials that were carefully selected to nod to both the Rolex brand and the history of the house and its location in East Hampton, the companies said in a joint press release.
“We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island,” said Mark Udell, CEO of London Jewelers, and Candy Udell, president of London Jewelers.
“It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world. This moment marks a true milestone for us.”
The exterior of the home retains the traditional design of a Hamptons house, with grey cedar shake siding, white windows, and lush landscaping.
Inside, an anchor wall of Verdi Alpi marble with a fluted pattern welcomes guests into the main portion of each level of the house.
Verdi Apli marble with a fluted pattern is featured as an anchor wall in main portion of each level of boutique. (Image credit: Rolex)
The location includes private and semi-private spaces for clients to interact with the brand and view adorned bookshelves showcasing the world of Rolex. (Image credit: Rolex)
Green is used throughout the space to tie the coastal-inspired interiors to the Rolex brand. Seen here is also a wall stucco featuring the historic Hook Windmill. (Image Credit: Rolex)
Throughout the store, subtle hints of green tie the interior design to the Rolex brand, styled with natural textures and light tones of beige and cream.
American Walnut wood panels and parquet flooring are paired with plush area rugs to create a chic and relaxed coastal-inspired space.
Custom light fixtures are also seen in the space, taking inspiration from Rolex’s “Cyclops” lens, while the custom wall stuccos incorporate the artistry of Rolex timepieces as well as local Hamptons culture like the historic Hook Windmill.
The Rolex timepieces are displayed in showcases lined with beige leather and finished with bronze trim. (Image credit: Rolex)
The second-floor terrace overlooks a curated garden. (Image credit: Rolex)
The showcases are lined with beige leather and finished with bronze trim and the bookcases seen throughout the space showcase the world of Rolex.
“The new Rolex boutique London East Hampton promises an exclusive experience that flawlessly aligns with the brand’s vision of excellence, precision, and unparalleled quality,” said Rolex and London Jewelers.
The home includes private and semi-private spaces for clients to have personalized interactions with the brand, including a second-floor terrace overlooking a curated garden that provides more opportunities for client entertainment.
London Jewelers, which is operating this Rolex boutique, is a nearly 100-year-old retailer who has been working with Rolex for more than 50 years.
The Udells have previously been honored in National Jeweler’s Retailer Hall of Fame and are slated to receive a Gem Award for Lifetime Achievement at the 2026 Gem Awards.
The East Hampton stand-alone Rolex boutique opened earlier this month.
More on Watches
The Latest
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
